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Influencer Marketing Review

For The Influencer Marketing Community Worldwide - Edited by Influencer50, Inc.

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For The Influencer Marketing Community Worldwide - Edited by Influencer50, Inc.
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Influencer Marketing Review | influencermarketingreview.com Reviews

https://influencermarketingreview.com

For The Influencer Marketing Community Worldwide - Edited by Influencer50, Inc.

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1

Danny Brown: Breaking Down the Four Ms of Influence Marketing for Better ROI – Influencer Marketing Review

http://influencermarketingreview.com/2013/10/15/danny-brown-breaking-down-the-four-ms-of-influence-marketing-for-better-roi

For The Influencer Marketing Community Worldwide - Edited by Influencer50, Inc. Quotes of the Week. Danny Brown: Breaking Down the Four Ms of Influence Marketing for Better ROI. October 15, 2013. By Influencer Marketing Review. I’m an old-timer. I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. This is where the adoption of the Four Ms of Influence. Why the Need for the Four Ms of Influence Marketing?

2

5 Takeaways from the WOMMA Influencer Guidebook – Influencer Marketing Review

http://influencermarketingreview.com/2013/10/11/5-takeaways-from-the-womma-influencer-guidebook

For The Influencer Marketing Community Worldwide - Edited by Influencer50, Inc. Quotes of the Week. 5 Takeaways from the WOMMA Influencer Guidebook. October 11, 2013. By Influencer Marketing Review. Raise your hand if you have ever launched, considered, or recommended some sort of an Influencer Marketing. Now, how many of you where just winging it when you launched the program (Ask yourself this question again after you read the new WOMMA Influencer Guidebook and see if your answer changed)? A definition...

3

Alex Harbour: Social Media – The Importance of Influence – Influencer Marketing Review

http://influencermarketingreview.com/2013/11/14/alex-harbour-social-media-the-importance-of-influence

For The Influencer Marketing Community Worldwide - Edited by Influencer50, Inc. Quotes of the Week. Alex Harbour: Social Media – The Importance of Influence. November 14, 2013. By Influencer Marketing Review. Influence is the ability to drive action, and marketing through influence is something that brands. Have been doing for decades. Both offline and online marketing. Leverage influence in exactly the same way. With one exception; social media. Or are simply the wrong match for a brand. There are a num...

4

Duncan Brown: What is Influencer Marketing? (Video) – Influencer Marketing Review

http://influencermarketingreview.com/2011/11/03/duncan-brown-what-is-influencer-marketing-video

For The Influencer Marketing Community Worldwide - Edited by Influencer50, Inc. Quotes of the Week. Duncan Brown: What is Influencer Marketing? November 3, 2011. Duncan Brown, Europe Managing Director at Influencer50, explains the core concept of influencer marketing. Filed Under: Influence Explained. Tagged With: Duncan Brown. Laquo; J-P De Clerck: Influence and Power: The Delusion of the Social Klout Elite. OpenView Blog: How to Make Time for Influencer Marketing, by Amanda Maksymiw. By @ Amy Wolpa.

5

Krista Bunskoek: Influence Marketing: How to Find Your Industry Leaders – Influencer Marketing Review

http://influencermarketingreview.com/2013/11/13/krista-bunskoek-influence-marketing-how-to-find-your-industry-leaders

For The Influencer Marketing Community Worldwide - Edited by Influencer50, Inc. Quotes of the Week. Krista Bunskoek: Influence Marketing: How to Find Your Industry Leaders. November 13, 2013. By Influencer Marketing Review. Though this only covers the increasingly fashionable space of ‘social influencers’ if that’s what you want then this does have some useful pointers. Krista Bunskoek of Wishpond: Do you know how to use Influence Marketing to drive traffic to your blog, and increase your social ranking?

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intelligenar.wordpress.com intelligenar.wordpress.com

New firms sprout roots in the Asia/Pacific IT analyst landscape | IntelligenAR

https://intelligenar.wordpress.com/2014/05/28/new-firms-sprout-roots-in-the-asiapacific-it-analyst-landscape

Analyst relations for the Asia/Pacific region. New firms sprout roots in the Asia/Pacific IT analyst landscape. By Dave Noble on May 28, 2014. Like the markets it supports, the IT industry analyst landscape is in a constant state of change. Firms come and go, research agendas shift to new technologies, business models are tweaked and redirected, deliverables metamorphose to reflect changed information consumption habits. And Gartner soaked up IDEAS International in 2012. Over the past couple of years, qu...

intelligenar.wordpress.com intelligenar.wordpress.com

It’s Symposium season! What should AR pros do to prepare? | IntelligenAR

https://intelligenar.wordpress.com/2012/09/06/its-symposium-season-what-should-ar-pros-do-to-prepare

Analyst relations for the Asia/Pacific region. It’s Symposium season! What should AR pros do to prepare? By Dave Noble on September 6, 2012. Some things change, some things don’t. One thing that doesn’t change is Gartner Symposium – it rolls around like clockwork every year. And another thing that doesn’t change is the need for APJ AR pros to have a plan to get the most out of their attendance at Symposium. And the time to start planning is now. In terms of changes, the most notable this year is the intr...

intelligenar.wordpress.com intelligenar.wordpress.com

So you want to train spokespeople to talk to analysts – but what do you teach them? | IntelligenAR

https://intelligenar.wordpress.com/2012/09/05/so-you-want-to-train-spokespeople-to-talk-to-analysts-but-what-do-you-teach-them

Analyst relations for the Asia/Pacific region. So you want to train spokespeople to talk to analysts but what do you teach them? By Dave Noble on September 5, 2012. A good spokesperson who can effectively communicate with industry analysts is a valuable asset to any IT vendor or service provider, and while some executives enjoy this as a natural skill, the majority of them have to be taught. As I covered in my post last week. Understanding the analyst landscape. Pretty much every executive I’ve ever deal...

intelligenar.wordpress.com intelligenar.wordpress.com

Train spokespeople to speak with analysts? You know it makes sense!! | IntelligenAR

https://intelligenar.wordpress.com/2012/08/29/train-spokespeople-to-speak-with-analysts-you-know-it-makes-sense

Analyst relations for the Asia/Pacific region. Train spokespeople to speak with analysts? You know it makes sense! By Dave Noble on August 29, 2012. Just about every AR pro I’ve ever met has a war story about a spokesperson long on confidence and short on common sense who has gone feral or badly off-message at an analyst briefing or meeting. Not quite as bad as doing the same thing in front of the media, but still cringe-worthy at the very least. So, that’s the question, really. Analyst conversations are...

intelligenar.wordpress.com intelligenar.wordpress.com

How cloud, adjacencies & intersections are making the analyst business interesting again | IntelligenAR

https://intelligenar.wordpress.com/2012/07/18/how-cloud-adjacencies-intersections-are-making-the-analyst-business-interesting-again

Analyst relations for the Asia/Pacific region. How cloud, adjacencies and intersections are making the analyst business interesting again. By Dave Noble on July 18, 2012. Analyst firms have traditionally been structured in silos. In the past, this made sense hardware was different to software, which was different to services. Breaking down just one of those segments as an example, PCs were different to servers, which were different to storage, and so it goes on. This is a good thing! Silos may be deep, b...

intelligenar.wordpress.com intelligenar.wordpress.com

Ovum’s three-pronged strategy to increase its relevance in Asia/Pacific | IntelligenAR

https://intelligenar.wordpress.com/2012/11/15/ovums-three-pronged-strategy-to-increase-its-relevance-in-asiapacific

Analyst relations for the Asia/Pacific region. Ovum’s three-pronged strategy to increase its relevance in Asia/Pacific. By Dave Noble on November 15, 2012. Ovum is planning to up its commitment to the Asia/Pacific region with a three-pronged strategy translating current research into Chinese; increasing the level of primary research conducted at a country level; and selective recruitment of analysts and support staff. We’re planning a Chinese language version of the Knowledge Centre. Although not eve...

intelligenar.wordpress.com intelligenar.wordpress.com

Gartner nails its numbers yet again, but Forrester ups the ante on future growth | IntelligenAR

https://intelligenar.wordpress.com/2015/02/13/gartner-nails-its-numbers-yet-again-but-forrester-ups-the-ante-on-future-growth

Analyst relations for the Asia/Pacific region. Gartner nails its numbers yet again, but Forrester ups the ante on future growth. By Dave Noble on February 13, 2015. Underlining the inherent stability of the analyst business, Gartner and Forrester have again delivered pretty healthy balance sheets for the 2014 financial year, but there is a sharp contrast in the way that the two leading buy-side firms finished the year and view the future. Top line, bottom line. Syndicated research still drives the revenu...

intelligenar.wordpress.com intelligenar.wordpress.com

What’s the point of running an AR program if you’re not measuring the outcomes? | IntelligenAR

https://intelligenar.wordpress.com/2012/10/16/whats-the-point-of-running-an-ar-program-if-youre-not-measuring-the-outcomes

Analyst relations for the Asia/Pacific region. What’s the point of running an AR program if you’re not measuring the outcomes? By Dave Noble on October 16, 2012. Marketing is all about results there’s no point doing something if it doesn’t deliver results, and there’s not much point doing something if you can’t measure those results. So it’s often astounded me that otherwise savvy marketing folks are quite happy to invest in AR, but not in measuring the outcomes. This year, the changes are slight, but th...

intelligenar.wordpress.com intelligenar.wordpress.com

Forrester eyes marketing & strategy opportunity in Asia/Pacific | IntelligenAR

https://intelligenar.wordpress.com/2013/01/10/forrester-eyes-marketing-strategy-opportunity-in-asiapacific

Analyst relations for the Asia/Pacific region. Forrester eyes marketing and strategy opportunity in Asia/Pacific. By Dave Noble on January 10, 2013. As ICT vendors begin to focus more on the increasing proportion of enterprise technology spending which is not controlled by the CIO, Forrester Research has been quietly building out a program targeting the new breed of budget-owners in the Asia/Pacific region. Not surprisingly, China figures prominently. With the Springboard acquisition consolidated, Forres...

intelligenar.wordpress.com intelligenar.wordpress.com

How to screw up an analyst summit…. | IntelligenAR

https://intelligenar.wordpress.com/2012/07/04/how-to-screw-up-an-analyst-summit

Analyst relations for the Asia/Pacific region. How to screw up an analyst summit. By Dave Noble on July 4, 2012. Logic says that the best way to screw up an analyst summit is do the reverse of everything I wrote about in my last post What makes a great analyst summit? But life is never that simple, and there are other worst practices which don’t necessarily map neatly to the positives. Session. And it doesn’t have to be used ad nauseam less is often more, and in this situation, fewer slides often del...

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