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INSIGHT | TRENDS

Insight Trends promotes best practices and innovation in consumer research and business intelligence. You’ll find links to some of the most informative content on the web, along with key takeouts and implicit trends. In review marketing measurement. Why it’s time to double down on providing holistic assessment. Proudly powered by WordPress.

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INSIGHT | TRENDS | insighttrends.com Reviews

https://insighttrends.com

Insight Trends promotes best practices and innovation in consumer research and business intelligence. You’ll find links to some of the most informative content on the web, along with key takeouts and implicit trends. In review marketing measurement. Why it’s time to double down on providing holistic assessment. Proudly powered by WordPress.

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Business Intelligence | INSIGHT | TRENDS

http://insighttrends.com/business-intelligence

Business Intelligence – The emergence of new data types and diagnostic capabilities requires a shift to more flexible and open infrastructures. However, this doesn’t lessen the centrality of properly defining and addressing business decision problems. Big Data Be Good? Cities like Manhattan are leading the charge in leveraging new data sources and overlays to improve the lives of ordinary people. Website To Let Shoppers Opt Out Of Location Tracking. Master Data Management Strategies For Big Data. Takeout...

2

Case Studies | INSIGHT | TRENDS

http://insighttrends.com/case-studies

Moosejaw Drives Loyalty With Predictive Analytics. Takeout: Tap customer behavior and predictive analytics to drive marketing efforts. What Brands Can Learn From The Integrated Share A Coke Campaign Of 2013. Takeout: Evaluate campaign impact by analyzing actual exposure and change in behavior and attitudes. A LifeScan Researcher Extols The Value Of Active Management Of The Research Process. Takeout: Actively engage stakeholders from design to delivery to ensure project relevance, buy-in, and action.

3

Collaborative Innovation | INSIGHT | TRENDS

http://insighttrends.com/collaborative-innovation

Collaborative Innovation – Successful innovation creates consumer value. Though there are exceptions, the more consumers are involved in the development process, the greater the likelihood of a valuable outcome. How To Design Breakthrough Inventions. Takeout: Innovate through empathy and a focus on easing people’s lives. Classroom Chair And Tribeca. Takeout: Understand the user experience in changing environments to drive innovation. Over Product Design, UX Is The Future. Source: Heart Of The Customer.

4

Digital Communities | INSIGHT | TRENDS

http://insighttrends.com/digital-communities

Digital Communities – Online content now represents the single largest source of consumer information. Structured exploration and mindfulness of linguistic complexities are key to effective mining. To Understand Consumer Data, Think Like An Anthropologist. Takeout: Derive meaning from social media data through digital ethnography, mining learnings from stray remarks and often messy data. Source: Harvard Business Review. Reasons To Explore Big Data With Social Media Analytics. Source: Social Media Today.

5

Resources | INSIGHT | TRENDS

http://insighttrends.com/resources-2

GreenBook Research Industry Trends Report, 14th Edition. Description: Annual survey of market research professionals, indicating that while online communities, social media, and mobile are the paths to growth, the majority of market research is still based on traditional methodologies. Quirk’s Corporate Research Report, 1st Edition. SAP 2013 Big Data Opportunities Survey. Source: SAP and Unisphere Research. Design Thinking The Book. Source: MJV Tecnologia and Inovação. Data Mining For The Masses. Descrip...

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INSIGHT | TRENDS

Insight Trends promotes best practices and innovation in consumer research and business intelligence. You’ll find links to some of the most informative content on the web, along with key takeouts and implicit trends. In review marketing measurement. Why it’s time to double down on providing holistic assessment. Proudly powered by WordPress.

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