thebrandingblog.com
naming a product |
http://thebrandingblog.com/tag/naming-a-product
Information and strongly-held opinions concerning branding and positioning. Tag Archives: naming a product. A Bad Product Name: BelVita. October 1, 2013. A new commercial caught my eye and ear last evening. It was for a breakfast bar named Belvita. I was doing a crossword puzzle at the time so my concentration was split. (That’s what happens so often with most people, and that’s why most advertising is not very effective.). These names sound alike. I’d sure raise a stink. But just as bad as the confusion...
thebrandingblog.com
product naming |
http://thebrandingblog.com/tag/product-naming
Information and strongly-held opinions concerning branding and positioning. Tag Archives: product naming. A Bad Product Name: BelVita. October 1, 2013. A new commercial caught my eye and ear last evening. It was for a breakfast bar named Belvita. I was doing a crossword puzzle at the time so my concentration was split. (That’s what happens so often with most people, and that’s why most advertising is not very effective.). These names sound alike. I’d sure raise a stink. But just as bad as the confusion t...
thebrandingblog.com
Velveeta |
http://thebrandingblog.com/tag/velveeta
Information and strongly-held opinions concerning branding and positioning. A Bad Product Name: BelVita. October 1, 2013. A new commercial caught my eye and ear last evening. It was for a breakfast bar named Belvita. I was doing a crossword puzzle at the time so my concentration was split. (That’s what happens so often with most people, and that’s why most advertising is not very effective.). These names sound alike. I’d sure raise a stink. But just as bad as the confusion the name might cause is that th...
thoroughlyenjoyable.blogspot.com
Thoroughly Enjoyable: September 2008
http://thoroughlyenjoyable.blogspot.com/2008_09_01_archive.html
Tuesday, September 23, 2008. The new Practice of Design project is to develop a brand for ourselves. The process of developing a brand for someone who is not exactly sure what his chosen field of expertise will be has proven to be rather challenging. However, being a student of design, I began at the beginning. That is, I treated the task as though I was developing an identity for a client. The coordinating letterhead consists of only the RC/wave logo centered at the top of the page. . According to Ivy, ...
thebrandingblog.com
Branding |
http://thebrandingblog.com/category/branding
Information and strongly-held opinions concerning branding and positioning. Good Taglines are NOT Platitudes. September 17, 2013. Whether you call them taglines, slogans, or positioning statements, they are almost mandatory for today’s brand. These five-to-eight-word phrases are supposed to differentiate your business, product or service from your competition. But just as often, they just state the obvious. Or even worse, they cause confusion. View all 2 comments. May 20, 2011. But how things have change...
thebrandingblog.com
branding teams |
http://thebrandingblog.com/tag/branding-teams
Information and strongly-held opinions concerning branding and positioning. Tag Archives: branding teams. Brand Management: What It Involves & How to Do It. August 10, 2013. View all 3 comments. A Bad Product Name: BelVita. Good Taglines are NOT Platitudes. Brand Management: What It Involves and How to Do It. My very first meme. New logo: everyone's a critic. Branding & Marketing. Dave Young’s Branding Blog. It’s Bright In Here. Seth Godin’s Blog. Stefan’s Branding Blog. The Origin of Brands.
thebrandingblog.com
linguistics |
http://thebrandingblog.com/tag/linguistics
Information and strongly-held opinions concerning branding and positioning. A Bad Product Name: BelVita. October 1, 2013. A new commercial caught my eye and ear last evening. It was for a breakfast bar named Belvita. I was doing a crossword puzzle at the time so my concentration was split. (That’s what happens so often with most people, and that’s why most advertising is not very effective.). These names sound alike. I’d sure raise a stink. But just as bad as the confusion the name might cause is that th...
thebrandingblog.com
positioning statements |
http://thebrandingblog.com/tag/positioning-statements
Information and strongly-held opinions concerning branding and positioning. Tag Archives: positioning statements. Good Taglines are NOT Platitudes. September 17, 2013. Whether you call them taglines, slogans, or positioning statements, they are almost mandatory for today’s brand. These five-to-eight-word phrases are supposed to differentiate your business, product or service from your competition. But just as often, they just state the obvious. Or even worse, they cause confusion. View all 2 comments.
thebrandingblog.com
Tagline Creation |
http://thebrandingblog.com/category/taglinecreation
Information and strongly-held opinions concerning branding and positioning. Category Archives: Tagline Creation. Good Taglines are NOT Platitudes. September 17, 2013. Whether you call them taglines, slogans, or positioning statements, they are almost mandatory for today’s brand. These five-to-eight-word phrases are supposed to differentiate your business, product or service from your competition. But just as often, they just state the obvious. Or even worse, they cause confusion. View all 2 comments.
thebrandingblog.com
Kraft |
http://thebrandingblog.com/tag/kraft
Information and strongly-held opinions concerning branding and positioning. A Bad Product Name: BelVita. October 1, 2013. A new commercial caught my eye and ear last evening. It was for a breakfast bar named Belvita. I was doing a crossword puzzle at the time so my concentration was split. (That’s what happens so often with most people, and that’s why most advertising is not very effective.). These names sound alike. I’d sure raise a stink. But just as bad as the confusion the name might cause is that th...
