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ivanjones.typepad.com

IntelliComs

thoughts, comments and insights on the marcoms business

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IntelliComs | ivanjones.typepad.com Reviews
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thoughts, comments and insights on the marcoms business
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IntelliComs | ivanjones.typepad.com Reviews

https://ivanjones.typepad.com

thoughts, comments and insights on the marcoms business

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1

IntelliComs: The End of Counter-Culture

http://www.ivanjones.typepad.com/mediaintelligence/2012/02/the-end-of-counter-culture-.html

Thoughts, comments and insights on the marcoms business. February 13, 2012. The End of Counter-Culture. Originally posted by Charles Vallance in Brand Republic. But they dont appear to. Yes, weve had the riots; but that was more about opportunist theft than political conviction. Yes, we have the Occupy movement; but a bunch of trustafarians and full-time layabouts who dont even occupy their pitch at night fail lamentably to convince. So, I go back to my original question. Where is the counterculture?

2

IntelliComs: 5 THINGS YOU NEED TO KNOW ABOUT MEDIA IN 2013

http://www.ivanjones.typepad.com/mediaintelligence/2012/09/5-things-you-need-to-know-about-media-in-2013-media-communications-is-getting-more-complex-and-changing-faster-than-ever-ea.html

Thoughts, comments and insights on the marcoms business. September 07, 2012. 5 THINGS YOU NEED TO KNOW ABOUT MEDIA IN 2013. Media communications is getting more complex and changing faster than ever. Each month there seems to be a new channel and a new solution that competes for the marketer’s time and budget. As you start to think about planning your marketing media activities for 2013, here are five essential points to keep in mind before those media salespeople start calling. Marketing and media targe...

3

IntelliComs: TV Media Metrics - Time to Move Forward

http://www.ivanjones.typepad.com/mediaintelligence/2010/02/the-current-tv-campaign-metrics-are-wrong-.html

Thoughts, comments and insights on the marcoms business. February 12, 2010. TV Media Metrics - Time to Move Forward. Despite tools and systems being available for linking advertising media performance to marketing results, in most emerging markets the main measurement for evaluating TV campaign performance is the unit cost of airtime. It may be the main basic material, but it has little bearing on the success of the final product, or even its final cost. Determines the final cost is the. Aggregating camp...

4

IntelliComs: The Real Importance of Cannes Lions

http://www.ivanjones.typepad.com/mediaintelligence/2012/06/the-real-importance-of-cannes-lions.html

Thoughts, comments and insights on the marcoms business. June 22, 2012. The Real Importance of Cannes Lions. You can’t have missed the fact that its Cannes Lions week. People have been blogging and tweeting nonstop about how great the talks and presentations have been this year, and also how it’s great to meet new people and make contacts. Cannes is all this and more; and especially some fantastic parties and the subsequent serious hangovers. Following on from Peter Field’s study  The Link Between ...

5

IntelliComs

http://www.ivanjones.typepad.com/mediaintelligence

Thoughts, comments and insights on the marcoms business. September 07, 2012. 5 THINGS YOU NEED TO KNOW ABOUT MEDIA IN 2013. Media communications is getting more complex and changing faster than ever. Each month there seems to be a new channel and a new solution that competes for the marketer’s time and budget. As you start to think about planning your marketing media activities for 2013, here are five essential points to keep in mind before those media salespeople start calling. Marketing and media targe...

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Thoughts, comments and insights on the marcoms business. September 07, 2012. 5 THINGS YOU NEED TO KNOW ABOUT MEDIA IN 2013. Media communications is getting more complex and changing faster than ever. Each month there seems to be a new channel and a new solution that competes for the marketer’s time and budget. As you start to think about planning your marketing media activities for 2013, here are five essential points to keep in mind before those media salespeople start calling. Marketing and media targe...

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