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Jameson Hayes | Jameson Hayes' research, professional activities and general thoughts on the mediascape.

Jameson Hayes' research, professional activities and general thoughts on the mediascape. (by Jameson Hayes)

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Jameson Hayes | Jameson Hayes' research, professional activities and general thoughts on the mediascape. | jamesonhayes.wordpress.com Reviews

https://jamesonhayes.wordpress.com

Jameson Hayes' research, professional activities and general thoughts on the mediascape. (by Jameson Hayes)

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Whatsapp with Why Facebook’s Social Mission Needs Microearning | Jameson Hayes

https://jamesonhayes.wordpress.com/2014/03/14/whatsapp-with-why-facebooks-social-mission-needs-microearning

Jameson Hayes' research, professional activities and general thoughts on the mediascape. Whatsapp with Why Facebook’s Social Mission Needs Microearning. March 14, 2014. CEO of Traction, wrote an insightful piece calling Facebook’s acquisition of Whatsapp Zuckerberg’s second shot at keeping to his social principles. Luckily, given that viral advertising exists, brands can provide valuable content for the network. A few years ago now, my colleague Geoffrey Graybeal. And I ( @JamesonHayes. Are two companies...

2

The ‘REAL’ secret to viral video marketing | Jameson Hayes

https://jamesonhayes.wordpress.com/2014/03/04/the-real-secret-to-viral-video-marketing

Jameson Hayes' research, professional activities and general thoughts on the mediascape. The ‘REAL’ secret to viral video marketing. March 4, 2014. The Guardian’s Jessica Twentyman recently wrote an interesting piece entitled The. T to viral video marketing. Twentyman, through interviews with executives, made a some great points that warrant noting. First, content is still king! March 4, 2014. Beginning to Understand Viral Advertising for SMBs. Misguided Growth in Local Social Ad Spending. Whatsapp with ...

3

Beginning to Understand Viral Advertising for SMBs | Jameson Hayes

https://jamesonhayes.wordpress.com/2014/08/27/beginning-to-understand-viral-advertising-for-smbs

Jameson Hayes' research, professional activities and general thoughts on the mediascape. Beginning to Understand Viral Advertising for SMBs. August 27, 2014. Going viral has become something of The Holy Grail of advertising since the advent of the Social Web and now even more so with the Mobile Social Web. In fact, agencies and brand advertisers rank sharing via social networks as a top metric for evaluating online success ( Adap.TV 2012. What is Viral Advertising? Advertising Age’s Viral Video Chart.

4

CV | Jameson Hayes

https://jamesonhayes.wordpress.com/curriculum-vitae

Jameson Hayes' research, professional activities and general thoughts on the mediascape. Jameson L. Hayes, Ph.D. Assistant Professor, University of South Florida. University of Georgia, 2012. MA, Journalism and Mass Communication. BFA, Mass Media. Advanced Advertising Media Planning. Graduate Strategic Communications Media. Graduate Introduction to Strategic Communications Theory and Research. Introduction to Mass Communications. Educate students on the ins and outs of mass media from a business, operati...

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Presentations | Jameson Hayes

https://jamesonhayes.wordpress.com/media

Jameson Hayes' research, professional activities and general thoughts on the mediascape. Hayes, J.L.,. Shan, Y., and Applequist, J. (2016). Interpersonal, Brand, and Social Network Trust in Viral Advertising Referral and Referral Acceptance. Presented at the annual conference of the American Academy of Advertising, March 17-20, Seattle, WA. Brand Interpersonal and Social Network Trust in Referral and Referral Acceptance. Kim, K., Hayes, J.L.,. Presented at the annual conference of the. Hayes, J.L&#46...

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Ongo: a good start for paid social news but far from perfect | Lede L.L.C.

https://ledellc.wordpress.com/2011/01/26/ongo-a-good-start-for-paid-social-news-but-far-from-perfect

Lede L.L.C. Lede-ing the Way to Social Media and Web Communication Innovation. Ongo: a good start for paid social news but far from perfect. Geoffrey Graybeal’s Analysis of Ongo:. As one who has devoted a significant amount of time researching new business models and news platforms, I was pleased to see the debut of Ongo. According to this PaidContent.Org post. I firmly believe that micropayments. Succeed for newspapers. The Graybeal and Hayes’ Modified News Micropayment Model. The major newspaper compan...

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Modified Micropayment Model | Lede L.L.C.

https://ledellc.wordpress.com/modified-micropayment-model

Lede L.L.C. Lede-ing the Way to Social Media and Web Communication Innovation. This time last year, Hayes and Graybeal were scouring through academic and industry literature and thinking conceptually about how news media can viably be profitable on the Web. The result was a new theoretical micropayment model for news called the “Modified News Micropayment Model” that became a paper presentation. Readers receive referral rewards for distributing micro-paid content to their online social networks. Since, t...

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Lede-ing the Way | Lede L.L.C.

https://ledellc.wordpress.com/2010/11/30/hello-world

Lede L.L.C. Lede-ing the Way to Social Media and Web Communication Innovation. Knight News Challenge (December 1, 2010):. Princeton and The FCC (November 23, 2010):. More International Interest in the 4M (October 3, 2010):. Lede has been contacted by a company in the Netherlands proposing a collaboration with Lede. PBS MediaShift Features the Modified News Micropayment Model (August 2, 2010) : Can Social Micro-earnings Help Micropayments for News Work? November 30, 2010 at 6:04 pm. Enter your comment here.

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Who to Watch in 2011 | Lede L.L.C.

https://ledellc.wordpress.com/2011/01/07/who-to-watch-in-2011

Lede L.L.C. Lede-ing the Way to Social Media and Web Communication Innovation. Who to Watch in 2011. To be game -changers in a big way:. The Dutch businessman contacted Jameson Hayes and I about our Modified News Micropayment Model. We’ve been in discussions with him about a number of ventures, including an effort to launch the model. You’ll want to keep an eye on the Netherlands and Europe as Ingmar’s. Platform comes alive this year. There’s that word again! Jim Moroney and the Dallas Morning News.

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Gaming, News, and Micropayments | Lede L.L.C.

https://ledellc.wordpress.com/2010/12/08/gaming-news-and-micropayments

Lede L.L.C. Lede-ing the Way to Social Media and Web Communication Innovation. Gaming, News, and Micropayments. Recently, the Wall Street Journal’s Tech Europe section published a piece entitled Online Gamers Want Higher Price Points? By Neil Mcintosh) on the topic of preferred payment structure for online gamers and implications for micropayments. In the piece, social game maker Sebastien de Halleaux stated that social gamers are asking for higher price points and less transactions. The moral of the sto...

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News | Lede L.L.C.

https://ledellc.wordpress.com/news

Lede L.L.C. Lede-ing the Way to Social Media and Web Communication Innovation. Knight News Challenge (December 1, 2010):. Princeton and The FCC (November 23, 2010):. More International Interest in the 4M (October 3, 2010):. Lede has been contacted by a company in the Netherlands proposing a collaboration with Lede. PBS MediaShift Features the Modified News Micropayment Model (August 2, 2010) : Can Social Micro-earnings Help Micropayments for News Work. Micropayments 2.0: Model signs emerge.

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People | Lede L.L.C.

https://ledellc.wordpress.com/people

Lede L.L.C. Lede-ing the Way to Social Media and Web Communication Innovation. Jameson L. Hayes Co-founder. Geoffrey M. Graybeal Co-founder. Error: Twitter did not respond. Please wait a few minutes and refresh this page. Geoffrey Graybeal's Blog. Jameson Hayes' Blog. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Blog at WordPress.com. Follow “Lede L.L.C.”. Get every new post delivered to your Inbox. Build a website with WordPress.com.

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Jameson Hayes | Jameson Hayes' research, professional activities and general thoughts on the mediascape.

Jameson Hayes' research, professional activities and general thoughts on the mediascape. Beginning to Understand Viral Advertising for SMBs. Going viral has become something of The Holy Grail of advertising since the advent of the Social Web and now even more so with the Mobile Social Web. In fact, agencies and brand advertisers rank sharing via social networks as a top metric for evaluating online success (Adap.TV 2012). Through my research and consultation with…. Continue reading →. An InternetRetailer...

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