johnjheld.blogspot.com

John Held, APR

John Held, APR. I am a Philadelphia-area public relations professional with more than 10 years of experience in strategic communications planning, media relations, collateral development, branding, writing, social media and video production. Samples of my work are available on the right hand navigation menu. To view my resume and contact information please click here. Accreditation in Public Relations. Web and Social Media. Simple template. Powered by Blogger.

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John Held, APR | johnjheld.blogspot.com Reviews

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John Held, APR. I am a Philadelphia-area public relations professional with more than 10 years of experience in strategic communications planning, media relations, collateral development, branding, writing, social media and video production. Samples of my work are available on the right hand navigation menu. To view my resume and contact information please click here. Accreditation in Public Relations. Web and Social Media. Simple template. Powered by Blogger.

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John Held, APR | johnjheld.blogspot.com Reviews

https://johnjheld.blogspot.com

John Held, APR. I am a Philadelphia-area public relations professional with more than 10 years of experience in strategic communications planning, media relations, collateral development, branding, writing, social media and video production. Samples of my work are available on the right hand navigation menu. To view my resume and contact information please click here. Accreditation in Public Relations. Web and Social Media. Simple template. Powered by Blogger.

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johnjheld.blogspot.com

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John Held, APR: Collaterals and Publications

http://www.johnjheld.blogspot.com/p/collaterals-and-publications.html

John Held, APR. Click the headings to view the full collateral piece. Clicking the image will launch a preview of the cover only. Identified stories and conducted interviews. Wrote and edited all copy. Oversaw creative development and printing. Distribution approximately 10,000. Previous first place Pepperpot award winner from the Public Relations Society of America. No Matter Who You Are We Can Help Brochure. Exceptional Leadership. Extraordinary Results. Road to Recovery Poster. ACS CAN Sales Sheet.

2

John Held, APR: Media Coverage

http://www.johnjheld.blogspot.com/p/media-coverage.html

John Held, APR. Below is a brief sample list of media coverage secured on behalf of the ABIM Foundation:. AARP Bulletin: 7 Medical Tests and Treatments You May Not Really Need. ABC World News: 5 Medical Tests You May Not Need. American Medical News: Medical Specialties to Develop List of Unnecessary Procedures. Associated Press: Study Finds Many Medical Tests Needless. CBS Nightly News: Doctors Unveil "Choosing Wisely" Campaign to Cut Unnecessary Medical Tests. Forbes: Common Sense Rules! Below is a brie...

3

John Held, APR: Accreditation in Public Relations

http://www.johnjheld.blogspot.com/p/accreditation-in-public-relations.html

John Held, APR. Accreditation in Public Relations. I earned my Accreditation in Public Relations (APR) from the Public Relations Society in July 2009. The APR is the profession's only national post-graduate certification. It is awarded only after a candidate demonstrates knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct.

4

John Held, APR: Ad Samples

http://www.johnjheld.blogspot.com/p/sample-ads.html

John Held, APR. American Cancer Society Bike-a-thon Digital Display Ads. Digital display boards placed at Market East and PATCO stations in Philadelphia in May, 2010. Wrote all copy, directed creative development, and negotiated buy. 4,500 riders participated in the event and $1.7 million was raised. Road to Recovery Print Ads. Ran in 25 newspapers across Pennsylvania January-May, 2010. Philadelphia Business Journal, Spring 2008. Wrote and edited copy, directed creative development. SB 246 Thank You Ad.

5

John Held, APR: Web and Social Media

http://www.johnjheld.blogspot.com/p/web-and-social-media.html

John Held, APR. Web and Social Media. I led conceptualization of site design, wrote and edited copy, and oversaw development by external agency. The site launched in conjunction with the announcement of the Choosing Wisely campaign, and attracts more than 1.3 million visits annually. ABIM Foundation Twitter Account. The Medical Professionalism Blog. Relay For Life Website. From 2007 to 2010 I developed copy and managed all content for Relay For Life communications in Pennsylvania. The website was upd...

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