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Jordan Calgaro | All things PR, Marketing and Social MediaAll things PR, Marketing and Social Media
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Jordan Calgaro | All things PR, Marketing and Social Media | jordancalgaro.wordpress.com Reviews
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All things PR, Marketing and Social Media
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jordancalgaro | Jordan Calgaro
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All things PR, Marketing and Social Media. All posts by jordancalgaro. American Express @ SXSW (Case Study). On May 8, 2013. Last year, American Express took to Twitter, following successful programs with Facebook and Foursquare, to award discounts for tweets to followers. Cardholders were to go to sync.americanexpress.com/twitter. From the Mashable article, SVP of digital partnerships and development at American Express said, “We set out to mix technology, commerce and music on a stage like no oth...
American Express @ SXSW (Case Study) | Jordan Calgaro
https://jordancalgaro.wordpress.com/2013/05/08/american-express-sxsw-case-study
All things PR, Marketing and Social Media. American Express @ SXSW (Case Study). On May 8, 2013. Last year, American Express took to Twitter, following successful programs with Facebook and Foursquare, to award discounts for tweets to followers. Cardholders were to go to sync.americanexpress.com/twitter. From the Mashable article, SVP of digital partnerships and development at American Express said, “We set out to mix technology, commerce and music on a stage like no other and we think we nailed th...
IKEA: Facebook Showroom (Case Study) | Jordan Calgaro
https://jordancalgaro.wordpress.com/2013/05/08/ikea-facebook-showroom-case-study
All things PR, Marketing and Social Media. IKEA: Facebook Showroom (Case Study). On May 8, 2013. Example showroom photo for users to tag. Ikea is active on social media. Ikea US is on Facebook and Twitter, while Idea Sweden is not on Twitter. According to an article titled “ 7 Ideas to Steal from Ikea’s Content Stragegy,. 8221; Ikea USA serves as. Here is a short video that explains the IKEA Facebook:. Store manager’s profile page. Larr; The key to social strategy. American Express @ SXSW (Case Study).
The key to social strategy | Jordan Calgaro
https://jordancalgaro.wordpress.com/2013/05/08/the-key-to-social-strategy
All things PR, Marketing and Social Media. The key to social strategy. On May 8, 2013. All organizations who use social media need to have a social media policy in place. There are many reasons for this, but it is essential to know that before you start using the platforms, you need to think strategically about how they will be used. Social media is continually changing and companies need to think before they post. Larr; A look at Marquette’s Social Media Policy. IKEA: Facebook Showroom (Case Study).
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Steve Job: PR Innovator (1955-2011) | Everyday of my Life.
https://j4istal.wordpress.com/2011/10/06/steve-job-pr-innovator-1955-2011
Everyday of my Life. Just another WordPress.com weblog. Steve Job: PR Innovator (1955-2011). October 6, 2011. Posted by jforristal in Uncategorized. Tags: Steve Jobs; Public Relations; ADPR 3600;. Steve Jobs co-founder and CEO of Apple passed away yesterday afternoon. After a long battle with chronic illness. Jobs was a PR genius. Everyone is aware of how carefully marketed Apple products are. From sleek designs to savvy advertising campaigns, Apple created an image and a brand more powerful and reco...
Most “Liked” Isn’t Always the Goal | theresatolan
https://theresatolan.wordpress.com/2013/02/18/most-liked-isnt-always-the-goal
Just another WordPress.com site. Laquo; Social Media is Part of the Game. The Future of Advertising. Most “Liked” Isn’t Always the Goal. February 18, 2013 by theresatolan. A company that I became aware of through my social media engagement was Group Modelo’s Corona about two or three years ago. The campaign reached out to their followers with a fun campaign that has a great prize. On February 18, 2013 at 9:14 am. On April 18, 2013 at 7:47 pm. Great post T- I like how they didn’t just push people to...
Case Study: Mercedez Benz | Dan Peznola
https://danpeznola.wordpress.com/2013/05/07/case-study-mercedez-benz
You’re at the best WordPress.com site ever. Case Study: Mercedez Benz. With 122,687 followers, and just over four thousand tweets, Mercedes Benz isn’t exactly huge on Twitter. But in February 2011, the Germany-based brand of luxury cars, ran one of the best Twitter campaigns to date: the Tweet Race. Source: http:/ ow.ly/kO0pB). Also, when you engage with an audience like Mercedes did, the audience begins to listen. Once you’ve got them listening, you can relay your message onto them, and word w...Other b...
Murphy’s Irish Pub: Marquette’s Most Social Bar | Dan Peznola
https://danpeznola.wordpress.com/2013/02/20/murphys-irish-pub-marquettes-most-social-bar
You’re at the best WordPress.com site ever. Murphy’s Irish Pub: Marquette’s Most Social Bar. There are 1,284 bars in Milwaukee, WI, all vying for customer loyalty. One of bar owner’s main targets is us, the college students. There is no denying it: college students like to go out and drink. Here at Marquette, there are a number of bars who compete against one another, for our business, night after night. Murphy’s Irish Pub. Murphy’s listens to its customers, and gives the people what they want, and...
ashleykperez | AshleyKPerez
https://ashleykperez.wordpress.com/author/ashleykperez
July 29, 2015. Acceptance. This is the buzzword everyone seems to be talking about. We hear about how we need to be accepting in our schools, in our jobs, our communities, etc. But what does that word really mean? A few years ago, I would have identified myself as. Accepting of everyone. Are you part of the. Are you of a different race than me? No problem. Are you from a different country? Now let’s look at my reality. Don’t I consider myself a liberal person? I kept beating myself up because I was havin...
Acceptance | AshleyKPerez
https://ashleykperez.wordpress.com/2015/07/29/acceptance
My Lesson From a Shoe Store. July 29, 2015. Acceptance. This is the buzzword everyone seems to be talking about. We hear about how we need to be accepting in our schools, in our jobs, our communities, etc. But what does that word really mean? A few years ago, I would have identified myself as. Accepting of everyone. Are you part of the. Are you of a different race than me? No problem. Are you from a different country? Now let’s look at my reality. Don’t I consider myself a liberal person? I kept beating ...
AshleyKPerez | Page 2
https://ashleykperez.wordpress.com/page/2
Newer posts →. Case Study #2 Sanuk On Facebook. April 20, 2013. Sanuk was founded in 1997, in Southern California by a man named Jeff Kelley. Kelly had been a part of the surfing industry for years before he got the itch to start his own brand. According to Sanuk’s website. Saunk means fun in Tai and their company slogan is Smile, Pass it on! Based on their Twitter page. Consumers can see what a laid back and humorous brand they are. They have 11,204 followers and tweet several times a day about vari...
Gap’s social media policy: Tone is everything | Emily Ebert's Social Media Blog
https://emilyebert.wordpress.com/2013/05/08/gaps-social-media-policy-tone-is-everything
Emily Ebert's Social Media Blog. UNICEF Sweden case study: Campaigning to end “slacktivism”. May 8, 2013 · 2:47 AM. Gap’s social media policy: Tone is everything. Gap is a brand that knows themselves. They are familiar with who shops at their stores, but also who works at them. Keep in mind, How to be the best. Don’t even think about it. Its introduction makes employees aware of the severity of not following the policy:. 8220;These guidelines are important because if you don’t follow them a few thi...
UNICEF Sweden case study: Campaigning to end “slacktivism” | Emily Ebert's Social Media Blog
https://emilyebert.wordpress.com/2013/05/08/unicef-sweden-case-study-campaigning-to-end-slacktivism
Emily Ebert's Social Media Blog. Levi’s case study: A lesson in social shopping. Gap’s social media policy: Tone is everything →. May 8, 2013 · 1:11 AM. UNICEF Sweden case study: Campaigning to end “slacktivism”. Children’s lives aren’t saved through shares or comments, but through monetary donations. Through their no holes barred “Likes don’t save lives” social media campaign, UNICEF got the attention of people all over the world that triggered real change. In the first commercial advertisement, a ten y...
Herman Cain’s viral ad? Irresponsible or Brilliant? | Everyday of my Life.
https://j4istal.wordpress.com/2011/10/31/137
Everyday of my Life. Just another WordPress.com weblog. Herman Cain’s viral ad? October 31, 2011. Posted by jforristal in Uncategorized. By now we’ve probably all seen the Herman Cain viral campaign ad. If not you can see it here. One can’t quite be sure of the motives behind this ad for Cain or his campaign. Is the cigarette drag supposed to be significant? The end shot of the awkwardly beaming Cain makes he seem somewhat fake. In my opinion, the importance of campaign advertisement is less in what it s...
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Jordan Calgaro | All things PR, Marketing and Social Media
All things PR, Marketing and Social Media. American Express @ SXSW (Case Study). On May 8, 2013. Last year, American Express took to Twitter, following successful programs with Facebook and Foursquare, to award discounts for tweets to followers. Cardholders were to go to sync.americanexpress.com/twitter. From the Mashable article, SVP of digital partnerships and development at American Express said, “We set out to mix technology, commerce and music on a stage like no other and we think we nailed th...
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