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Why Advertising Doesn't Work

Why Advertising Doesn't Work. Hints on effective retail advertising, with an emphasis on consumer electronics. Wednesday, August 25, 2010. Specialty Consumer Electronics is a rude French waiter. Lots of Americans who love food will never venture into a nice French restaurant. Lots of Americans who love music will never venture into a specialty electronics store. For nearly the same reasons. They think that, in the restaurant, the waiter is going to roll his eyes and sniff if they mispronounce. Too often,...

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Why Advertising Doesn't Work | journeyisthedestination.blogspot.com Reviews
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Why Advertising Doesn't Work. Hints on effective retail advertising, with an emphasis on consumer electronics. Wednesday, August 25, 2010. Specialty Consumer Electronics is a rude French waiter. Lots of Americans who love food will never venture into a nice French restaurant. Lots of Americans who love music will never venture into a specialty electronics store. For nearly the same reasons. They think that, in the restaurant, the waiter is going to roll his eyes and sniff if they mispronounce. Too often,...
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2 le café élitiste
3 labels audiophile
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8 tom scearce
9 meredith wilson’s
10 the music man
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Why Advertising Doesn't Work | journeyisthedestination.blogspot.com Reviews

https://journeyisthedestination.blogspot.com

Why Advertising Doesn't Work. Hints on effective retail advertising, with an emphasis on consumer electronics. Wednesday, August 25, 2010. Specialty Consumer Electronics is a rude French waiter. Lots of Americans who love food will never venture into a nice French restaurant. Lots of Americans who love music will never venture into a specialty electronics store. For nearly the same reasons. They think that, in the restaurant, the waiter is going to roll his eyes and sniff if they mispronounce. Too often,...

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Why Advertising Doesn't Work: Three quick, easy-to-remember lessons in writing advertising copy.

http://journeyisthedestination.blogspot.com/2009/04/three-quick-easy-to-remember-lessons-in.html

Why Advertising Doesn't Work. Hints on effective retail advertising, with an emphasis on consumer electronics. Friday, April 17, 2009. Three quick, easy-to-remember lessons in writing advertising copy. Use any derivation of the Got Milk. Campaign (e.g. Got Trash? Make any allusion that size does matter. Use an exclamation point unless you really mean it. Posted by Bruce @ 6:39 PM. At June 17, 2010 at 8:58 AM. I like this simple and useful post. At July 29, 2010 at 3:21 PM. View my complete profile.

2

Why Advertising Doesn't Work: April 2010

http://journeyisthedestination.blogspot.com/2010_04_01_archive.html

Why Advertising Doesn't Work. Hints on effective retail advertising, with an emphasis on consumer electronics. Wednesday, April 21, 2010. Please don’t poison your presentation with PowerPoint. Imagine you’ve just paid your twelve dollars to see a new Steven Spielberg picture. You have your soda and you’ve taken your seat. The lights dim and the curtain goes up. The movie has begun. When the Saints Go Marching In. In nearly every case, this devilish program does nothing except distract and detract from th...

3

Why Advertising Doesn't Work: You're smart. So why don't you write that way?

http://journeyisthedestination.blogspot.com/2009/11/youre-smart-so-why-dont-you-write-that.html

Why Advertising Doesn't Work. Hints on effective retail advertising, with an emphasis on consumer electronics. Wednesday, November 18, 2009. You're smart. So why don't you write that way? Closely related to politician speak ). Is an inferior way to communicate. It uses inappropriate, often made-up words that obscure the intended message. Characteristics of Business Speak often include making nouns of verbs (. And verbs of nouns (. It relies on tired clichés (. Think outside the box; new paradigm. If that...

4

Why Advertising Doesn't Work: No Free Beer

http://journeyisthedestination.blogspot.com/2009/04/chapter-1-no-free-beer_11.html

Why Advertising Doesn't Work. Hints on effective retail advertising, with an emphasis on consumer electronics. Saturday, April 11, 2009. OK, so now I’ve told you about the absolute necessity of owning and dog-earing a copy of The Elements of Style. You follow through on that one piece of advice and you’re nearly all the way there. We’ll now sweep up the details. This is, as Martha would say, a Good Thing. Used to yell at The Beatles in 1960: mach shau. Issue 1: Who is the audience? Or are they folks who ...

5

Why Advertising Doesn't Work: April 2009

http://journeyisthedestination.blogspot.com/2009_04_01_archive.html

Why Advertising Doesn't Work. Hints on effective retail advertising, with an emphasis on consumer electronics. Tuesday, April 28, 2009. Is Specialty Retail Going the Way of Home Milk Delivery? I did something 21st century mundane the other day: I shopped for an iron. Which means I never left the chair in which I’m presently seated. Our old steam iron (a wedding present from thirty years ago? Which I recommend.). Please cover your mouth when you yawn. A few days ago, my sister e-mailed me and asked which ...

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Why Advertising Doesn't Work

Why Advertising Doesn't Work. Hints on effective retail advertising, with an emphasis on consumer electronics. Wednesday, August 25, 2010. Specialty Consumer Electronics is a rude French waiter. Lots of Americans who love food will never venture into a nice French restaurant. Lots of Americans who love music will never venture into a specialty electronics store. For nearly the same reasons. They think that, in the restaurant, the waiter is going to roll his eyes and sniff if they mispronounce. Too often,...

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