kaitielane.com
ContentTools | A New Brand for a New Tool | Kaitie Lane - Kaitie Lane
http://kaitielane.com/portfolio/contenttools-new-brand-new-tool
ContentTools – A New Brand for a New Tool. Developed out of LocalView when we saw a need for web tools to create Buzzfeed-style quizzes, trivia and polls for publishers and marketers. As LocalView, we saw the value in social engagement increases using this type of content, but we couldn’t find an affordable and easy to use solution. Designed content creation software backend and front-end user experience. Created and Managed the “ContentTools” Brand.
kaitielane.com
LocalView | An Overview | Kaitie Lane - Kaitie Lane
http://kaitielane.com/portfolio/localview-overview
LocalView – An Overview. Formerly WhyWait) is a software startup company launched in Louisville, KY in 2013. After rebranding from WhyWait, LocalView began as a local Groupon-type deal app and transitioned to a local media company. Instead of requiring users to purchase deals ahead of time, users could redeem deals at the location with geo-targeting technology that was built into the app. Created and maintained an editorial calendar focused on local topics. Grew and maintained email subscriber base.
kaitielane.com
LocalView | What I Learned From My Most Popular Article | Kaitie Lane - Kaitie Lane
http://kaitielane.com/portfolio/localview-learned-popular-article
LocalView – What I Learned From My Most Popular Article. Focused on local content delivery, driving over 250,000 visitors to the website each month. My most popular article published on LocalView was 60 Fall Festivals In and Around Louisville. This post received over 115,000 views and 22,000 Facebook shares. 1 Comprehensive lists take time to compile but pay off in website traffic and engagement in the end. 2 People share what they find valuable. 3 Timing is everything. Or head to my Contently Portfolio.
kaitielane.com
LocalView | Managing an Editorial Team & Calendar | Kaitie Lane - Kaitie Lane
http://kaitielane.com/portfolio/localview-managing-editorial-team-calendar
LocalView – Managing an Editorial Team and Calendar. Made the switch over to a local content publisher in Dec 2013. In promoting the LocalView mobile app, we found an audience looking for local information; from events to local businesses. Once we developed our web app, we needed a editorial strategy to move forward. This change brought many more responsibilities to my plate:. Develop Content Editorial Calendar. Recruit and manage content writers. Edit Content for Brand Management. After content was publ...
kaitielane.com
WhyWait the App | An Overview | Kaitie Lane - Kaitie Lane
http://kaitielane.com/portfolio/whywait-app
WhyWait the App – An Overview. I began work on WhyWait in January of 2012. I worked as graphic designer creating marketing material for WhyWait and designing advertising material for our clients. After joining the team full time, I added additional marketing roles including social media and inbound efforts, as well as account management for restaurants on the app. Redesigned the wait time app to increase function and usability. Redesigned and managed marketing website focused on a double-sided market.
kaitielane.com
LocalView | Photography | Kaitie Lane - Kaitie Lane
http://kaitielane.com/portfolio/localview-photography
LocalView – Photography. As we created content, we branched out to take photos of local events and landmarks. Thunder Over Louisville – Air Show. Buy Local Fair – Why Louisville.
kaitielane.com
ContentTools | Guest Blogging on Business2Community.com | Kaitie Lane - Kaitie Lane
http://kaitielane.com/portfolio/contenttools-guest-blogging-business2community-com
ContentTools – Guest Blogging on Business 2 Community. Had an internal content marketing strategy, but it wasn’t enough to get our name out there with authority. We decided to developed a content marketing strategy of internal blogging paired with contributing to targeted communities of potential customers. I started out contacting a few sites to contribute to that I’d previously found while looking for information about content marketing and social media marketing. Was published less than 2 weeks later!
kaitielane.com
WhyWait the App | Marketing a Mobile App | Kaitie Lane - Kaitie Lane
http://kaitielane.com/portfolio/whywait-app-marketing-mobile-app
WhyWait the App – Marketing a Mobile App. Offered a consumer facing app that required participation from restaurants. It was a bit of a chicken before the egg situation. While we listed all popular restaurants on the app, we needed to get the restaurants to participate to show their deals, happy hours and wait times. However, we also needed users to download the app to make it an appealing for restaurants to join. To drive app downloads:. To reach restaurant marketers:.
kaitielane.com
LocalView - Getting Press for A Local App | Kaitie Lane - Kaitie Lane
http://kaitielane.com/portfolio/localview-getting-press-local-app
LocalView – Getting Press for a Local App. Getting press is difficult for a lot of businesses. It’s important to build relationships with journalists and know which ones to contact with your press pitch. Even though we were an app company, getting in TechCrunch or TheNextWeb wasn’t a good choice, because they’d send a flood of users who couldn’t use our product as it was locally focused. WhyWait team builds LocalView as ‘Kayak for local data’. LocalView Likes Outlook After Changes.
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