howtobeaclient.blogspot.com
How to be a client: Up the Organisation
http://howtobeaclient.blogspot.com/2011/02/this-weeks-post-i-have-borrowed-with.html
How to be a client. Friday, February 18, 2011. This week's post I have borrowed with gratitude from Robert Townsend. Erstwhile Avis rent a car CEO, best-selling author and Theory Y. There are so many great things to say about Robert 'super client' Townsend that it's hard to know where to start. In the piece I've lifted here, he talks about working with DDB on the famous 'We Try Harder' strategy. We started at Avis asking a few people for a list of the hottest agencies. Then we called on the creative ...
howtobeaclient.blogspot.com
How to be a client: What’s like got to do with it?
http://howtobeaclient.blogspot.com/2011/04/whats-like-got-to-do-with-it.html
How to be a client. Monday, April 4, 2011. What’s like got to do with it? When it comes to design for communication (branding, advertising, graphic design etc) whether or not you like something is irrelevant. This one is a little counter intuitive so it takes some practice and it also warrants a closer look at what exactly we mean by ‘like’. For these reasons, like is a useless concept in communications. I like Budwieser commercials. But I have and will never, drink their beer. I like the CadburyR...
howtobeaclient.blogspot.com
How to be a client: Ditch the pitch
http://howtobeaclient.blogspot.com/2011/02/ditch-pitch.html
How to be a client. Friday, February 25, 2011. As reported in Ad Age. Recently, US retail giant Sears has had written into their NDA that any ideas presented to them by agencies during the pitch process will belong to Sears, irrespective of whether or not the agency wins the pitch. This announcement has, understandably, caused a bit of a ruckus. Ad agencies are opting out. The American Association of Advertising Agencies wrote a letter calling the clause ‘unreasonable and unfair’. I can't help wondering ...
howtobeaclient.blogspot.com
How to be a client: I *heart* clients
http://howtobeaclient.blogspot.com/2011/04/i-heart-clients.html
How to be a client. Wednesday, April 6, 2011. Everyone has moments of hating the people they work to serve. Waitresses, bank tellers, and sales assistants all have days when customers get on their nerves. Doctors, lawyers, accountants and dentists all have certain clients that they dread picking up the phone to. But few professions have practitioners as poorly equipped for managing relationships with those who pay them as Graphic Design. And online by Design Assembly. You can read the full article here.
howtobeaclient.blogspot.com
How to be a client: How to be a rock'n'roll client
http://howtobeaclient.blogspot.com/2011/06/ho-to-be-rocknroll-client.html
How to be a client. Thursday, June 23, 2011. How to be a rock'n'roll client. It’s hard to meet a young graphic designer who doesn’t want to design record sleeves. Having spent the early part of my career working on record campaigns, when designers ask me about getting into the field I usually try to put them off. The main reason being that recording artists (and their record labels) for the most part are lousy clients. Unfortunately, most designers’ romantic vision of working on record sleeves is b...
howtobeaclient.blogspot.com
How to be a client: Who do you really work for?
http://howtobeaclient.blogspot.com/2011/02/who-do-you-really-work-for.html
How to be a client. Thursday, February 3, 2011. Who do you really work for? There are two main differences between the client/agency relationships of design firms and ad agencies and that of other client/agency or client/practitioner relationships. Frustratingly many clients for whom the consumer —and not themselves — is the end-user of their work, still behave as if they are the customer and that, as the saying goes, they should always be right. Subscribe to: Post Comments (Atom). Truly, madly, deeply.
howtobeaclient.blogspot.com
How to be a client: January 2011
http://howtobeaclient.blogspot.com/2011_01_01_archive.html
How to be a client. Sunday, January 30, 2011. Let the fun begin. I've been half joking about writing on this topic for years, coming out of many good and bad meetings saying "When I write my book about how to be a client.". A few people lately have suggested it might be a serious project, something that could be genuinely useful to both sides of the client/agency divide. The intention of this blog is to test that theory. In my experience people working within agencies generally know that they need to get...
howtobeaclient.blogspot.com
How to be a client: April 2011
http://howtobeaclient.blogspot.com/2011_04_01_archive.html
How to be a client. Sunday, April 17, 2011. Highly underused and greatly underestimated, mutuality is an important concept in business and even more so in the relationship between creative agencies and their clients. Mutuality means building a working relationship which is of mutual benefit to both businesses. And it requires having an understanding of the inner workings of each other’s organization that goes beyond the project at hand. Links to this post. Wednesday, April 6, 2011. Links to this post.
howtobeaclient.blogspot.com
How to be a client: March 2011
http://howtobeaclient.blogspot.com/2011_03_01_archive.html
How to be a client. Monday, March 14, 2011. Tell me how it's done. In my list of all-time stupidest things a client ever said to me, I think near the top must be “I wish you would stop telling me that my changes are causing delays! That’s kind of like saying “don’t tell me banging my head on this wall is going to give me a headache! As insane as that client may sound, I actually blame myself. Links to this post. Monday, March 7, 2011. I can’t help but feel that this is true for all business relatio...
SOCIAL ENGAGEMENT