kathrynjonesviews.blogspot.com

My views on the news

My views on the news. Sunday, 17 August 2014. Getting creative this Clearing. One of the first marketers to extol the virtues of personalised videos, launching the UK’s first ever at Birmingham City University (see. Http:/ upgrade-your-future.bcu.ac.uk/. Http:/ www.myvideo.bham.ac.uk/? Persuading prospective and current students to engage on social media is notoriously difficult. Most universities now encourage prospective and current students to take selfies (or take photographs of students themselv...

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My views on the news. Sunday, 17 August 2014. Getting creative this Clearing. One of the first marketers to extol the virtues of personalised videos, launching the UK’s first ever at Birmingham City University (see. Http:/ upgrade-your-future.bcu.ac.uk/. Http:/ www.myvideo.bham.ac.uk/? Persuading prospective and current students to engage on social media is notoriously difficult. Most universities now encourage prospective and current students to take selfies (or take photographs of students themselv...

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1 the honest marketer

2 creative clearing 2014

3 personalisation

4 university of birmingham

5 id=your name

6 university of sheffield

7 student engagement

8 loughborough university

9 university of salford

10 university of roehampton

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My views on the news | kathrynjonesviews.blogspot.com Reviews

https://kathrynjonesviews.blogspot.com

My views on the news. Sunday, 17 August 2014. Getting creative this Clearing. One of the first marketers to extol the virtues of personalised videos, launching the UK’s first ever at Birmingham City University (see. Http:/ upgrade-your-future.bcu.ac.uk/. Http:/ www.myvideo.bham.ac.uk/? Persuading prospective and current students to engage on social media is notoriously difficult. Most universities now encourage prospective and current students to take selfies (or take photographs of students themselv...

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kathrynjonesviews.blogspot.com

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My views on the news: Rejecting the criticism of a 'calm down dear' attitude to Clearing

http://kathrynjonesviews.blogspot.com/2012/08/rejecting-criticism-of-calm-down-dear.html

My views on the news. Thursday, 16 August 2012. Rejecting the criticism of a 'calm down dear' attitude to Clearing. The universities I have worked at go to great lengths to provide sensitive and often impartial advice and guidance to ensure prospective students make the right choice for them. Telling people to remain calm is a crucial part of the advice, yes, but there’s far more to it than that. Just take a look at BCU’s six Clearing video guides –. Subscribe to: Post Comments (Atom). Former journalist ...

2

My views on the news: Bursaries and scholarships - an incentive or not?

http://kathrynjonesviews.blogspot.com/2013/01/bursaries-and-scholarships-incentive-or.html

My views on the news. Tuesday, 29 January 2013. Bursaries and scholarships - an incentive or not? It’s an interesting debate – and I don’t for one minute pretend to have the answers. It’s also one that requires a little clarity. The financial support I am questioning is that which is primarily recruitment driven – to win over particular cohorts to select a specific institution or discipline over and above other HEIs. Marketing logic tells me that we should be offering financial support packages that are ...

3

My views on the news: June 2012

http://kathrynjonesviews.blogspot.com/2012_06_01_archive.html

My views on the news. Thursday, 14 June 2012. Is the printed prospectus dead? Thankfully, with a Course Handbook already prepared and waiting in the wings, the only thing damaged was my pride and the Department’s budgets, which took a slightly bigger hit than we’d anticipated from the postage. The market was clearly not ready to give up on the traditional prospectus; I was convinced we were simply ahead of our time. Who had each spent between £100K and 280K on one-off redesigns. Birmingham City ...In 200...

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My views on the news: June 2013

http://kathrynjonesviews.blogspot.com/2013_06_01_archive.html

My views on the news. Monday, 10 June 2013. Media champions: Dumbing down or a savvy approach to modern research dissemination? Bringing academic research to a mass audience should not be seen as dumbing down, but as a means of ensuring that ordinary individuals – the people who vote in the politicians and have the strength in numbers to protest and force change – can learn more about issues (sometimes deliberately hidden) that affect their everyday lives. Subscribe to: Posts (Atom).

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My views on the news: August 2013

http://kathrynjonesviews.blogspot.com/2013_08_01_archive.html

My views on the news. Thursday, 15 August 2013. Clearing 2013: Are universities facing another bloodbath? This year represents my 16. Anniversary of involvement with Clearing (17. At Birmingham City University, the preparation for ‘Clearing’ started around three months ago, not least because the process of accepting or confirming students on places for undergraduate courses begins in earnest some months earlier than August. Subscribe to: Posts (Atom). Clearing 2013: Are universities facing another blo.

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My views on the news

My views on the news. Sunday, 17 August 2014. Getting creative this Clearing. One of the first marketers to extol the virtues of personalised videos, launching the UK’s first ever at Birmingham City University (see. Http:/ upgrade-your-future.bcu.ac.uk/. Http:/ www.myvideo.bham.ac.uk/? Persuading prospective and current students to engage on social media is notoriously difficult. Most universities now encourage prospective and current students to take selfies (or take photographs of students themselv...

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