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These days “getting with the program” means getting over product placement hysteria | Agency Babylon
https://agencybabylon.wordpress.com/2011/06/13/these-days-getting-with-the-program-means-getting-over-product-placement-hysteria
These days “getting with the program” means getting over product placement hysteria. June 13, 2011 in Branded entertainment. It’s a little bit fascinating and a lot perplexing that there is so much debate in Europe, North America and elsewhere over product placement and brand integration in entertainment content. [See the. Article “ How European Media Companies Are Dealing With Product Placement. The point is, our real lives are immersed in brands. We see and hear them. Touch them. Use them&#...Is it mor...
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If ad agencies were soap operas (or are they?) | Agency Babylon
https://agencybabylon.wordpress.com/2012/04/02/if-ad-agencies-were-soap-operas-or-are-they
If ad agencies were soap operas (or are they? April 2, 2012 in Uncategorized. The classic daytime TV soap opera is an entertainment format on its very last leg (and a spindly one at that). But the ridiculous melodrama, improbable plot twists and sheer cheesiness of the genre lives on in other realms. Most notably in the modern advertising or marketing agency. Just consider the following if ad agencies were soap operas:. 1: BUSINESS DEVELOPMENT = Search For Tomorrow. 2: ACCOUNT SERVICES = General Hospital.
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Fandom occurs naturally – with a little help from savvy marketers | Agency Babylon
https://agencybabylon.wordpress.com/2011/02/03/fandom-occurs-naturally-–-with-a-little-help-from-savvy-marketers
Fandom occurs naturally with a little help from savvy marketers. February 3, 2011 in Uncategorized. This post also appears in the eFangelists. Blog from Met Hodder. When it comes to conferring legitimacy, “authentic” versus “manufactured” fan activity seem to be in conflict. Things really go viral, its imagined by those in the “authentic” camp, when the fans themselves discover and champion the object of their enthusiasm. Creators and marketers need not engage. Increasingly, the “authentic” a...Smart mar...
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Top Recommended People - Owned Blogs. These are Blogs that are Owned or Written by Members of the Top Recommended People Group - Share the Information! Blogs Owned by Members of Top Recommended People. Please note: TopRecommendedPeople.com is not afilliated with Linkedin™. August 31st, 2009. Wake Forest, NC 27587. C) Ross Dodwell 2010. How to Lose Debt. Second Acts: Musings on Careers & Transitions – Advancements and the Occasional Retreat. Victoria's Hospitality Operations and More. Another Point of View.
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Ditch TV vs. digital ad debate to embrace quality content as connective tissue across platforms | Agency Babylon
https://agencybabylon.wordpress.com/2011/06/09/ditch-tv-vs-digital-ad-debate-to-embrace-quality-content-as-connective-tissue-across-platforms
Ditch TV vs. digital ad debate to embrace quality content as connective tissue across platforms. June 9, 2011 in LinkedIn. I once “under-reported” my degree of competitiveness in an annual review with my boss. It was one of the few times I ever saw her laugh. Fine I’m competitive. But when asked to self-assess how competitive I was what came to mind was the kind of take-away competition that is ultimately limiting and possibly destructive. I share my comment to the article. Social Media Backlas…. On Zen ...
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One more OUT and IN for 2012: expert vs. expertise | Agency Babylon
https://agencybabylon.wordpress.com/2012/01/13/one-more-out-and-in-for-2012-expert-vs-expertise
One more OUT and IN for 2012: expert vs. expertise. January 13, 2012 in Uncategorized. This OUT and IN pairing deserves its own post. During the 19th century gold rush era, when a miner staked a claim it didn’t mean he was rich. It meant he had the potential for riches if he owned the right plot of land and worked it diligently. These days, just about anybody can (and does) declare themselves an “expert” and then sashays that mantel around without a lot of challenge. Social Media Backlas…. If ad agencies...
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How to be so very 2012: Ins and Outs for agencies and clients | Agency Babylon
https://agencybabylon.wordpress.com/2012/01/10/how-to-be-so-very-2012-ins-and-outs-for-agencies-and-clients
How to be so very 2012: Ins and Outs for agencies and clients. January 10, 2012 in Uncategorized. It’s a new year (still), the perfect time for belated resolutions and soapbox pronouncements about how we could make 2012 better than any year that preceded it. Here are Agency Babylon’s in and out recommendations for marketers, including agencies and clients alike. Bias Then go to work crafting messages and experiences with which they’ll genuinely connect. Share your pairs in the comments section. On For ag...
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