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Kamil Bartocha

The Path to Enlightenment in E-Commerce. July 18, 2015. Building an analytics organization is a long and difficult journey. Where should you invest your time and resources? Is it building a Data Warehouse, getting QlikView or Spotfire to host that shiny dashboard or maybe hiring crazy-smart data scientists to crunch your numbers? Report on your transactions. Understand the traffic that arrives to your website. Introduce Business Intelligence and Performance Reporting. Use logs and transaction reports.

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Kamil Bartocha | kbartocha.com Reviews
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The Path to Enlightenment in E-Commerce. July 18, 2015. Building an analytics organization is a long and difficult journey. Where should you invest your time and resources? Is it building a Data Warehouse, getting QlikView or Spotfire to host that shiny dashboard or maybe hiring crazy-smart data scientists to crunch your numbers? Report on your transactions. Understand the traffic that arrives to your website. Introduce Business Intelligence and Performance Reporting. Use logs and transaction reports.
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1 kamil bartocha
2 marketingdistillery
3 about me
4 transactions
5 traffic
6 attribution modeling
7 click stream analytics
8 business intelligence
9 predictive analytics
10 business performance forecasting
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kamil bartocha,marketingdistillery,about me,transactions,traffic,attribution modeling,click stream analytics,business intelligence,predictive analytics,business performance forecasting,data science,algorithmic marketing,recommendation engines,brains,gusto
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Kamil Bartocha | kbartocha.com Reviews

https://kbartocha.com

The Path to Enlightenment in E-Commerce. July 18, 2015. Building an analytics organization is a long and difficult journey. Where should you invest your time and resources? Is it building a Data Warehouse, getting QlikView or Spotfire to host that shiny dashboard or maybe hiring crazy-smart data scientists to crunch your numbers? Report on your transactions. Understand the traffic that arrives to your website. Introduce Business Intelligence and Performance Reporting. Use logs and transaction reports.

INTERNAL PAGES

kbartocha.com kbartocha.com
1

Creativity App | Kamil Bartocha

http://www.kbartocha.com/2015/01/31/creativity-app

January 31, 2015. All good, by I always wanteds a piece of software to aid me in using them for idea generation. Nothing better than to build one… and maybe play with web app development at the same time. It is good to stretch that dev muscle from time to time (and build something more substantial than another statistical model). So – head on to http:/ creativity.kbartocha.com. Bartlomiej Filipek’s blog. Gravit Theme powered by WordPress. Subscribe to hear about updates.

2

New Year’s Resolutions and Game Theory | Kamil Bartocha

http://www.kbartocha.com/2015/01/04/new-years-resolutions-and-game-theory

New Year’s Resolutions and Game Theory. January 4, 2015. From a Game Theoretic point of view, the Future Self has two possible moves – keep. The promise or break. It Each with a certain payoff. Either emotional, health related or monetary. Unfortunately, most of our Future Selves will go for the immediate gratification of eating a piece of cake (. One more won’t hurt. Not going to the gym (. Nah, it’s raining anyway. I have other things to do. Bigger than to break. When dieting, only keep healthy food in...

3

Brains! Simulating a Zombie Outbreak | Kamil Bartocha

http://www.kbartocha.com/2015/06/14/brains-simulating-a-zombie-outbreak

Simulating a Zombie Outbreak. June 14, 2015. In my last blog post I wrote about SIR models for epidemiology. What better application than simulating a zombie outbreak? I will use the following assumptions for my model:. 4 compartments: Survivors, Infected, Zombies, Dead. 10 milion people in the population. No births and natural deaths. Average contact rate between individuals is 7 (average number of people one is in direct contact with during a single day). Start with a single Infected. And ( kappa {SI} ).

4

Quadratic Programming in Marketing | Kamil Bartocha

http://www.kbartocha.com/2015/05/26/quadratic-programming-in-marketing

Quadratic Programming in Marketing. May 26, 2015. Mathematical optimization can help with marketing planning. Months ago I published a post on applying Linear Programming to marketing budget allocation. The key strength of Linear Programming is the ability to set investment constraints that are aligned with marketing strategy. Minimize (-d T b 1/2 b T D b ). Subject to (A T b geq b 0 ). Is the optimization parameter. Note that (b T D b ). Is the quadratic term. And is used to minimize risk of investment ...

5

Agile Analytics – 11 tips to make your reporting/analytics more Lean | Kamil Bartocha

http://www.kbartocha.com/2013/07/10/agile-analytics-11-tips-to-make-your-repotinganalytics-more-lean

Agile Analytics – 11 tips to make your reporting/analytics more Lean. July 10, 2013. Agile and Lean methodologies have really revolutionized the way we build software… but what if we could apply the Agile Way to analytics and reporting? Treat each reporting/analysis request like a User Story. Identify the true goal of the report, imagine how you are going to present your results and what the end user is going to see. Work iteratively in sprints. Start with an MVP (Minimum Viable Product). Pose hypotheses...

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The Path to Enlightenment in E-Commerce. July 18, 2015. Building an analytics organization is a long and difficult journey. Where should you invest your time and resources? Is it building a Data Warehouse, getting QlikView or Spotfire to host that shiny dashboard or maybe hiring crazy-smart data scientists to crunch your numbers? Report on your transactions. Understand the traffic that arrives to your website. Introduce Business Intelligence and Performance Reporting. Use logs and transaction reports.

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