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Google Analytics Goals vs Events. Which to choose & Why

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Applying Google Analytics to Improve Marketing ROI. Applying Engineering Insight through Google Analytics To Improve Marketing ROI. Goals vs Events – Which to choose & why. And to think of events as the steps the constituent steps/stages if you like of the process. So there very much like pages on the way to the goal. And I would suggest that wherever possible you think of goals as belonging a sequence of activities leading to a outcome. This outcome could be a destination page (URL) or an event. Now a q...

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Google Analytics - Source & Medium - the key to discovering what parts of your marketing work

http://blog.kksmarts.com/google-analytics-source-and-medium-the-key-to-tracking-what-works/3

Applying Google Analytics to Improve Marketing ROI. Applying Engineering Insight through Google Analytics To Improve Marketing ROI. Google Analytics Source and Medium – the key to tracking what works. Starting off with organic search the Google definition is fairly simple. The medium i.e. utm medium has been set to be organic. Now, my guess is this is set by Google Analytics when it sees a visitor that it deduces ( I’ve no idea what the actual rules are) has come from a major search engine. Other adverti...

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Measuring Paypal purchases with Google Analytics - the problems and solutions

http://blog.kksmarts.com/paypal-buy-now-and-google-analytics

Applying Google Analytics to Improve Marketing ROI. Applying Engineering Insight through Google Analytics To Improve Marketing ROI. Paypal Buy Now and Google Analytics. Watch the webinar all about the wrinkles in measuring what happens when Paypal is used. Hello and welcome along to our analytics half-hour. This afternoon we’re going to tackle measuring Paypal purchases in Google Analytics. Why there are problems and what to do about it. These technical problems come from 2 main sources :. In these cases...

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Google Analytics Goal Funnels and Goal Flows

http://blog.kksmarts.com/google-analytics-goal-funnels-goal-flows

Applying Google Analytics to Improve Marketing ROI. Applying Engineering Insight through Google Analytics To Improve Marketing ROI. Google Analytics Goal Funnels & Goal Flows. If you haven’t got goals configured in your analytics account – you won’t have seen these reports. Once you’ve appreciated the power of these you’ll want to setup goals PDQ. I wanted to to do this because I see all too many businesses that can’t ever have seen a goal funnel / goal flow because they haven’t got goals set up. Speak Y...

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Google Analytics - Source & Medium - the key to discovering what parts of your marketing work

http://blog.kksmarts.com/google-analytics-source-and-medium-the-key-to-tracking-what-works/2

Applying Google Analytics to Improve Marketing ROI. Applying Engineering Insight through Google Analytics To Improve Marketing ROI. Google Analytics Source and Medium – the key to tracking what works. So you’ll see that in the acquisition menu Google and provided a breakdown of the traffic sources. So as you’ll see in this example, I got some websites and a couple networking and e-mail that not websites. E-mail is not an easy source to name accurately. It’s important not to name the source of your e-...

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Google Analytics - Source & Medium - the key to discovering what parts of your marketing work

http://blog.kksmarts.com/google-analytics-source-and-medium-the-key-to-tracking-what-works/4

Applying Google Analytics to Improve Marketing ROI. Applying Engineering Insight through Google Analytics To Improve Marketing ROI. Google Analytics Source and Medium – the key to tracking what works. So I want to encourage you to think about deliberately setting the source and medium for your traffic. Don’t rely on Google to do it for you, and don’t assume that you’ve got all the information you could have. So in our example here. I’ve clicked the medium dimension. And I’m hoping that you will see that.

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Google Analytics - Source & Medium - the key to discovering what parts of your marketing work

http://blog.kksmarts.com/google-analytics-source-and-medium-the-key-to-tracking-what-works

Applying Google Analytics to Improve Marketing ROI. Applying Engineering Insight through Google Analytics To Improve Marketing ROI. Google Analytics Source and Medium – the key to tracking what works. Our eight session on tracking marketing with Google Analytics. Now this channel tracking n’tis actually hard. The source is exactly what it says on the tin. It’s where the link in your marketing material is to be found. So there are a whole range of candidates:. There’s other people’s websites. Tracking Web...

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Vernon Riley

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Applying Google Analytics to Improve Marketing ROI. Applying Engineering Insight through Google Analytics To Improve Marketing ROI. The Secret Impact of Universal Measurement Protocol. Okay, so e-mail opens. This is a fairly standard number that I’d expect you to see in your auto responder or CRM console. So the provider of the service that sends out e-mails tells you, supposedly, how many of the e-mails that you sent have been opened. Now the universal measurement protocol was actually a huge change for...

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Google Analytics - Macro and micro conversions. Practical examples for business

http://blog.kksmarts.com/macro-and-micro-conversions-google-analytics

Applying Google Analytics to Improve Marketing ROI. Applying Engineering Insight through Google Analytics To Improve Marketing ROI. Macro and micro conversions – practical examples. I wanted to to do this because I want to relate what we’ve been talking about to the real world. I’m hoping this will give you some ideas. And make it clear that you may not have to try that hard to be better than many around you. OK So here’s a local law practice. Cavershamsolicitors.co.uk. You’ll see a range of ideas. OK so...

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online marketing

http://blog.kksmarts.com/topics/online-marketing

Applying Google Analytics to Improve Marketing ROI. Applying Engineering Insight through Google Analytics To Improve Marketing ROI. What makes an Pinterest infographic doubly effective? Pinterest is stacked full of infographics. It seems that photos or infographics are the 2 options most pinners go with. So what makes an infographic effective? Not surprisingly a focused story – supported with good graphics is felt to be important. I found a list that included. Simple graphics that relate to the data.