mmpa.net
Thank You to Our Sponsors | Minnesota Magazine & Publishing Association
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Minnesota Magazine and Publishers Association. 2016 Summit and Expo. Circulation and Audience Development. Thank You to Our Sponsors. Interested in becoming a sponsor? Thank You to Our Sponsors. Thank You to Our Sponsors. Minnesota Magazine and Publishing Association. 5353 Wayzata Blvd., Suite 350. Forward to a friend.
abm.typepad.com
: Selling audience over product: How Advanstar solved the database riddle to drive new revenue
http://abm.typepad.com/mediapace/2012/10/selling-audience-over-product-how-advanstar-solved-the-database-riddle-to-drive-new-revenue.html
Laquo; The size of the technology industry in b-to-b media. Platforms are irrelevant. What do customers really want? October 02, 2012. Selling audience over product: How Advanstar solved the database riddle to drive new revenue. Director of Audience Data. And leverage their Audience Management System to tackle our database problems head on. Challenge #1: Consolidate our disparate databases into a single useful system. Result: Fully operational in two months! So, now what. During evaluation and peer resea...
writerightink.com
Strategic B2B sales and marketing | Blog | Write Right Ink
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How Today’s B2B Marketer Triumphs Over the Big 3 Challenges of the Digital Revolution. April 1, 2015. In How to do stuff. To attract new clients and protect existing ones, companies selling products and services to other companies face daunting challenges in an ongoing transition from print based marketing approaches to expanded digital-centric methodologies. Challenge #1 Reduced Market Engagement. It may come as a surprise, but your customers are probably already numb by much of the print and electronic...
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How to do stuff Archives | Business-to-Business Promotions |Write Right Ink
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The ‘No More Mr. Nice-Guy’ Method of More Effective B2B Copywriting. August 20, 2015. In How to do stuff. When you promote a product on a Business-to-Business level, you succeed when your ad, brochure, email, and/or sales presentation employs strong, direct active verbs that drive prospects to take a desired action. In other words, you’re more likely to get the sale when you ask for it. Here’s a simple example –. And which one worked better in the promise statement. Steve, it needs to say, ‘Our solution.
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