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koepee's blog | on communications and marketing and so on

on communications and marketing and so on

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koepee's blog | on communications and marketing and so on | koepee.wordpress.com Reviews

https://koepee.wordpress.com

on communications and marketing and so on

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The marketing plan-as-you-knew-it is dead | koepee's blog

https://koepee.wordpress.com/2014/10/14/the-marketing-plan-as-you-knew-it-is-dead

On communications and marketing and so on. The marketing plan-as-you-knew-it is dead. The marketing plan-as-you-knew-it is dead. Oktober 14, 2014. So why do you waste valuable time on brainstorming, thinking things through, writing and the oh so cumbersome approval process? By the time your plan gets approved the market has changed already. Agile in marketing and communications. The agile principles translated to a marketing context. Translating the principles from the agile manifesto to a marketing and ...

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Takeaway 1 from #CWF14 | koepee's blog

https://koepee.wordpress.com/2014/11/10/takeaway-1-from-cwf14

On communications and marketing and so on. Takeaway 1 from #CWF14. Takeaway 1 from #CWF14. November 10, 2014. I was at the Creativity World Forum in Kortrijk on 5&6 November, 2014. My first takeaway from the forum – across the speakers’ line-up – is a shift in discourse. Where the classic approach to innovation is one where you have. Exploration or a fuzzy front-end. In which a product and go-to-market strategy are being created. Now that has come to an end. Great stage at CWF14. Who studied innovation w...

3

koepee | koepee's blog

https://koepee.wordpress.com/author/koepee

On communications and marketing and so on. Bekijk alle berichten van koepee. Takeaway 2 from #CWF14. November 12, 2014. And now for something completely different: the role of luck in innovation. As Guy Kawasaki put it: “Rich and famous does not equal smart, but merely lucky”. That was when he announced his 11th tip in his top 10 learnings of …. Read more ›. Geplaatst in Agile marketing. Takeaway 1 from #CWF14. November 10, 2014. Read more ›. Geplaatst in Agile marketing. Oktober 14, 2014. April 1, 2014.

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Takeaway 2 from #CWF14 | koepee's blog

https://koepee.wordpress.com/2014/11/12/takeaway-2-from-cwf14

On communications and marketing and so on. Takeaway 2 from #CWF14. Takeaway 2 from #CWF14. November 12, 2014. And now for something completely different: the role of luck in innovation. As Guy Kawasaki put it: “Rich and famous does not equal smart, but merely lucky”. That was when he announced his 11th tip in his top 10 learnings of being an evangelist for more than 30 years: don’t let the bozos grind you down. Now should you wait for luck to come knocking on your door? I remember Seth Godin. Puts it: &#...

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koepee's blog | on communications and marketing and so on

On communications and marketing and so on. Takeaway 2 from #CWF14. November 12, 2014. And now for something completely different: the role of luck in innovation. As Guy Kawasaki put it: “Rich and famous does not equal smart, but merely lucky”. That was when he announced his 11th tip in his top 10 learnings of being an evangelist for more than 30 years: don’t let the bozos grind you down. Now should you wait for luck to come knocking on your door? I remember Seth Godin. How do you win that game? Puts it: ...

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