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Marketing to Diverse Populations | Always On – Evolving Identity Media

https://evolvingidentitymedia.wordpress.com/2014/11/03/marketing-to-diverse-populations

Always On Evolving Identity Media. Marketing to Diverse Populations. November 3, 2014. December 22, 2014. If you look at the United States less than 75 years ago you will notice that the majority of the population was white and had some very similar cultural traits. While there were were some black and Hispanic populations it is nothing like today. They know that the Hispanic culture is not the same as everyone else and they have created a website using images, language and offers most relevant to them.

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The Hire – A Series or a Commercial? | Always On – Evolving Identity Media

https://evolvingidentitymedia.wordpress.com/2014/11/24/the-hire-a-series-or-a-commercial

Always On Evolving Identity Media. The Hire – A Series or a Commercial? November 24, 2014. December 22, 2014. One of the first companies to really get involved in creating short theatrical films for their brand was BMW in 2001. They created an online series called the hire which laid the foundation and was a big step for branded content. The BMW film series. Many other companies have begun to create short branded films and have even gone as far as having other create for their brands in sometimes creepy ...

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IKEA – To Hack or Share? | Always On – Evolving Identity Media

https://evolvingidentitymedia.wordpress.com/2014/12/01/ikea-to-hack-or-share

Always On Evolving Identity Media. IKEA – To Hack or Share? December 1, 2014. December 22, 2014. Company blogs are often created to help showcase products and services that the company is offering. But whenever a company is big and has a lot of fans you will often see an unofficial blog or two pop up showcasing the products (sometimes even better than the company). Let’s take a look at one of my favorites. IKEA has an official blog IKEA Share Space. Welcome to the world of IKEA Hackers. The site is for m...

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Profile for Sale | Always On – Evolving Identity Media

https://evolvingidentitymedia.wordpress.com/2014/12/22/profile-for-sale-w9

Always On Evolving Identity Media. December 22, 2014. December 22, 2014. Over the last several years it has come to light that marketers have been collecting and selling consumer data to data brokers. It was even featured on CBS News and 60 Minutes in 2014 with a groundbreaking story called The Data Brokers: Selling your personal information. So is this all legal? According to the E-Commerce Times. The information gathered is legal but the practices of extracting it and its use are often unethical. Great...

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The Power of Google | Always On – Evolving Identity Media

https://evolvingidentitymedia.wordpress.com/2014/12/15/the-power-of-google

Always On Evolving Identity Media. The Power of Google. December 15, 2014. December 22, 2014. Google is a household name in today’s society. If you want to find something on the web you often here people say “Google It”. So what is Google and why is it such an important part of the Internet? Google is a search engine, it is an advertising medium, it is a social networking platform, an analytics program, and many things to many people. First there was the search engine; from ARCHIE. Helped to kick of the ...

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Always On – Evolving Identity Media | Page 2

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Always On Evolving Identity Media. What is Emerging Media? October 27, 2014. November 18, 2014. Emerging media is an ever changing part of today’s society and culture in the United States. For every type of media you think of there is another one you have never heard of. Today that has expanded to much more including:. It is important to understand what emerging media is because it will eventually impact you on both a personal and professional level. It’s how we talk to our family, friends and ...In 2014...

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Truelove | Always On – Evolving Identity Media

https://evolvingidentitymedia.wordpress.com/author/kimtruelove

Always On Evolving Identity Media. December 22, 2014. December 22, 2014. Over the last several years it has come to light that marketers have been collecting and selling consumer data to data brokers. It was even featured on CBS News and 60 Minutes in 2014 with a groundbreaking story called The Data Brokers: Selling your personal information. So is this all legal? According to the E-Commerce Times. The information gathered is legal but the practices of extracting it and its use are often unethical. To Ya...

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What’s Your Digital Identity? | Always On – Evolving Identity Media

https://evolvingidentitymedia.wordpress.com/2014/11/10/whats-your-digital-identity

Always On Evolving Identity Media. What’s Your Digital Identity? November 10, 2014. December 22, 2014. In the past a corporations job on the Internet was done as soon as they had their website up and running. They created a simple digital identity by being present and offering information about their company. In today’s digital world there are so many other components that are meshed together to create a digital identity. Ratings and Review Sites such as Yelp, Google Ratings, etc. Has been able to really...

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About | Always On – Evolving Identity Media

https://evolvingidentitymedia.wordpress.com/about

Always On Evolving Identity Media. Always On Evolving Identity Media is a blog dedicated to. Emerging media. The blog is authored by Kim Truelove and is part of her enriched learning at West Virginia University where she is studying Integrated Marketing Communications. Integrated Marketing Communications at West Virgina University. http:/ imc.wvu.edu/. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). New Media New Beat.

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Is Facebook Right for Small Business? | Always On – Evolving Identity Media

https://evolvingidentitymedia.wordpress.com/2014/12/08/is-facebook-right-for-small-business

Always On Evolving Identity Media. Is Facebook Right for Small Business? December 8, 2014. December 22, 2014. Facebook is the most active of the social networking sites, and it’s growing fast. Today more than 50 percent of registered users access Facebook on any given day. And Facebook is mobile; more than 150 million active users access Facebook via their mobile devices. People spend over 700 billion minutes per month on Facebook – that’s a lot of “face time”! 1 Create Your Page. 2 Share Your Page.