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Kurt's Brand Management Blog

Kurt's Brand Management Blog. Wednesday, November 29, 2006. Social Responsibility - Wal-Mart. Will it hurt their profitability? And most importantly, what will these decisions do for its brand equity? Websites such as Walmartwatch.com don’t seem to be buying into the hype. It will be interesting to see how consumers react to the transition Wal-Mart is trying to make. Will their customer base begin to change? Posted by Kurt Martens at 9:02 AM. Sunday, November 19, 2006. Cultural and Geographic - Foster's.

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Kurt's Brand Management Blog. Wednesday, November 29, 2006. Social Responsibility - Wal-Mart. Will it hurt their profitability? And most importantly, what will these decisions do for its brand equity? Websites such as Walmartwatch.com don’t seem to be buying into the hype. It will be interesting to see how consumers react to the transition Wal-Mart is trying to make. Will their customer base begin to change? Posted by Kurt Martens at 9:02 AM. Sunday, November 19, 2006. Cultural and Geographic - Foster's.

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Kurt's Brand Management Blog | kurtmartens.blogspot.com Reviews

https://kurtmartens.blogspot.com

Kurt's Brand Management Blog. Wednesday, November 29, 2006. Social Responsibility - Wal-Mart. Will it hurt their profitability? And most importantly, what will these decisions do for its brand equity? Websites such as Walmartwatch.com don’t seem to be buying into the hype. It will be interesting to see how consumers react to the transition Wal-Mart is trying to make. Will their customer base begin to change? Posted by Kurt Martens at 9:02 AM. Sunday, November 19, 2006. Cultural and Geographic - Foster's.

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kurtmartens.blogspot.com

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Kurt's Brand Management Blog: November 2006

http://www.kurtmartens.blogspot.com/2006_11_01_archive.html

Kurt's Brand Management Blog. Wednesday, November 29, 2006. Social Responsibility - Wal-Mart. Will it hurt their profitability? And most importantly, what will these decisions do for its brand equity? Websites such as Walmartwatch.com don’t seem to be buying into the hype. It will be interesting to see how consumers react to the transition Wal-Mart is trying to make. Will their customer base begin to change? Posted by Kurt Martens at 9:02 AM. Sunday, November 19, 2006. Cultural and Geographic - Foster's.

2

Kurt's Brand Management Blog: August 2006

http://www.kurtmartens.blogspot.com/2006_08_01_archive.html

Kurt's Brand Management Blog. Tuesday, August 08, 2006. Entry 10: Closing Remarks. Since the semester is coming to a close, I thought I’d be un-original and save some of my key takeaways from the class for my final blog. Here we go, in random order:. Is there really value in that concept? What could they do differently? Posted by Kurt Martens at 10:34 AM. Austin, Texas, United States. View my complete profile. Social Responsibility - Wal-Mart. Cultural and Geographic - Fosters. Online Branding - eBay.

3

Kurt's Brand Management Blog: Communication -- McDonalds

http://www.kurtmartens.blogspot.com/2006/10/communication-mcdonalds.html

Kurt's Brand Management Blog. Sunday, October 15, 2006. McDonalds, perhaps the most recognized brand in the world, has faced many communication challenges during their 50 year history. While we all can identify a McDonalds store by the ever-so-visible golden arches, there is still a lot of work going on behind the scenes to make sure McDonalds is able to effectively communicate their brand and what it stands for. Posted by Kurt Martens at 9:52 PM. Austin, Texas, United States. View my complete profile.

4

Kurt's Brand Management Blog: Portfolio & Extensions -- BMW

http://www.kurtmartens.blogspot.com/2006/11/portfolio-extensions-bmw.html

Kurt's Brand Management Blog. Tuesday, November 07, 2006. Portfolio and Extensions - BMW. When most people think of the BMW brand, they immediately think of an expensive, yet high quality luxury vehicle that has continued to grow in popularity, especially in the United States. As BMW continues to evolve, they have recognized the opportunity to extend the BMW brand to other areas to help grow profitability for the company. Posted by Kurt Martens at 10:46 PM. Austin, Texas, United States.

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Kurt's Brand Management Blog: Entry 9: Peter likes Netflix, and so do I!

http://www.kurtmartens.blogspot.com/2006/07/entry-9-peter-likes-netflix-and-so-do.html

Kurt's Brand Management Blog. Sunday, July 30, 2006. Entry 9: Peter likes Netflix, and so do I! After reviewing the syllabus at the beginning of the semester, I was excited to see that our class would spend some time talking about Netflix. Peter’s second blog this semester, titled "Netflix Customer Convenience,". Contained several thoughts and feelings that are very similar to my experience with Netflix and their service. Posted by Kurt Martens at 10:32 PM. Austin, Texas, United States.

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Kurt's Brand Management Blog. Wednesday, November 29, 2006. Social Responsibility - Wal-Mart. Will it hurt their profitability? And most importantly, what will these decisions do for its brand equity? Websites such as Walmartwatch.com don’t seem to be buying into the hype. It will be interesting to see how consumers react to the transition Wal-Mart is trying to make. Will their customer base begin to change? Posted by Kurt Martens at 9:02 AM. Sunday, November 19, 2006. Cultural and Geographic - Foster's.

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