I started my career in brand naming. As a writer/name developer with the Miami-based consultancy, Brand Institute, I worked with clients such as Pepsi, Merck, Novartis and Proctor & Gamble. I later worked as Online Communications Editor as part of an in-house branding and communication team at the University of Miami. I now work as…
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A Writer in an Art Directed World | kylinjohnson.wordpress.com Reviews
https://kylinjohnson.wordpress.com
I started my career in brand naming. As a writer/name developer with the Miami-based consultancy, Brand Institute, I worked with clients such as Pepsi, Merck, Novartis and Proctor & Gamble. I later worked as Online Communications Editor as part of an in-house branding and communication team at the University of Miami. I now work as…
kylinjohnson.wordpress.com
Automotive | A Writer in an Art Directed World
https://kylinjohnson.wordpress.com/automotive
A Writer in an Art Directed World. Food and Beverage / CPG. 2011 Jeep Grand Cherokee Microsite and Digital Campaign. Our strategy: The Things We Make Make Us. To support that in digital, we made a lot of things to make the launch a success, won a Gold Addy award and the interactive campaign was praised on Notcot. 2010 Jeep.com Redesign. Freedom, Est. 1941. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public).
Banking & Insurance | A Writer in an Art Directed World
https://kylinjohnson.wordpress.com/financial
A Writer in an Art Directed World. Food and Beverage / CPG. For more than 3 years, I helped establish Travelers Insurance as the voice of reason providing. In a marketplace driven largely by price. From 2008 to 2010, my main financial services client was Keybank. We created a campaign “Attention is Key” based on their original “Money Needs Attention” positioning that helped them continue to grow despite all of the distrust there still was for banks at the time. CitiMortgage and Citi Home Equity. Our big ...
Food & Beverage / Consumer Packaged Goods | A Writer in an Art Directed World
https://kylinjohnson.wordpress.com/cpg
A Writer in an Art Directed World. Food and Beverage / CPG. Food and Beverage / Consumer Packaged Goods. I was part of a small team of Creatives at SapientNitro tasked with bringing to life vitaminwater’s position of “Make Boring Brilliant” in the digital space. Check out the case study video of our efforts along with some of my favorite contributions to the digital platform we created to be a living, breathing answer to 19-year-olds’ tweets about what’s boring. View as PPT show:. Enter your comment here.
Technology | A Writer in an Art Directed World
https://kylinjohnson.wordpress.com/tech
A Writer in an Art Directed World. Food and Beverage / CPG. Samsung challenged Sapient to come up with a concept for a microsite that would generate buzz in social media around their presence at the IFA 2009 in Berlin. We appealed to the tech-fanatics and casual consumer alike by leveraging Augmented Reality (AR) in a smart and functional way. The microsite was applauded in an article by Advertising Age. Criticizing the gratuitous use of Augmented Reality. Leave a Reply Cancel reply.
Non-Profit & Government | A Writer in an Art Directed World
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A Writer in an Art Directed World. Food and Beverage / CPG. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email. Blog at WordPress.com.
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KYLIN - Ricerche e studi organizzativi e manageriali. La Governance degli interventi di innovazione della Pubblica Amministrazione Locale. Tecnologia Persone = Innovazione. È una struttura indipendente di ricerca-intervento costituita con lo specifico obiettivo di supportare iniziative innovative esplorando la cruciale importanza dei Beni Intangibili (come Capitale Umano, Culture e Valori Organizzativi) per il successo e lo sviluppo dell innovazione all interno delle Organizzazioni. Crede nell'importanza...
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A Writer in an Art Directed World
A Writer in an Art Directed World. Food and Beverage / Consumer Packaged Goods. I started my career in brand naming. As a writer/name developer with the Miami-based consultancy, Brand Institute, I worked with clients such as Pepsi, Merck, Novartis and Proctor and Gamble. I later worked as Online Communications Editor as part of an in-house branding and communication team at the University of Miami. Blog at WordPress.com. Follow “A Writer in an Art Directed World”. Build a website with WordPress.com.
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