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Step 3 A: Analyzing the publics + Step 3B: Key Publics | lasamasvinet
https://lasamasvinet.wordpress.com/2011/03/11/step-3-a-analyzing-the-publics-step-3b-key-publics
Just another WordPress.com site. Step 3 A: Analyzing the publics Step 3B: Key Publics. 3A: Analyzing the publics. Who are the major publics for your organization? Students (10-25), families (with small children), business people, urban citizens, truck drivers,. 8211; Competitors: Other fast food chains (Subway, Burger King, KFC, etc.) Healthier, cheap alternatives. 8211; Hostile forces/ activists:. Employees, stockholders, investors, suppliers. Who are the key publics for this situation? 8211; Families (...
About | lasamasvinet
https://lasamasvinet.wordpress.com/about
Just another WordPress.com site. Lasamasvinet consists of four CBS students from Intercultural Marketing Communication – Lasse (LA), Sasha (SA), Mathilde (MA), Stine (Svinet). This blog will be used to upload work from the “Media Strategy in Digital Communication”- lessons. A famous artist once said:. 8220;A blog is like a ølbrik”. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Notify me of new comments via email.
February | 2011 | lasamasvinet
https://lasamasvinet.wordpress.com/2011/02
Just another WordPress.com site. McDonald’s and “The Supersize Me”-scandal. We want to determine how McDonald’s reacted upon “The Supersize Me”-scandal. What communicative approaches did they choose to deal with the issue? Which consequences did their choice of communicative actions have? Was it good enough? Or could they have done it differently? Read more about the movie “Supersize me” here. McDonald’s did not see this movie as an issue but instead as an opportunity to create a better image. By elimina...
March | 2011 | lasamasvinet
https://lasamasvinet.wordpress.com/2011/03
Just another WordPress.com site. Step 3 A: Analyzing the publics Step 3B: Key Publics. 3A: Analyzing the publics. Who are the major publics for your organization? Students (10-25), families (with small children), business people, urban citizens, truck drivers,. 8211; Competitors: Other fast food chains (Subway, Burger King, KFC, etc.) Healthier, cheap alternatives. 8211; Hostile forces/ activists:. Employees, stockholders, investors, suppliers. Who are the key publics for this situation? 8211; Families (...
lasamasvinet | Just another WordPress.com site | Page 2
https://lasamasvinet.wordpress.com/page/2
Just another WordPress.com site. Our definition of Mintzberg’s 5 P’s. Before analyzing the strategy of McDonald’s in terms of Mintzberg’s five P’s, we would like to discuss our definition of these. Plan: We define “plan” as a strategy for future actions. Ploy: Ploy is used when the company communicates false or less accurate information to achieve a competitive advantage. Pattern: The strategy is based on earlier successful/unsuccessful experiences. We will soon post our analysis of McDonald’s.
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Goals and Objectives | Makaje
https://makaje.wordpress.com/2011/03/21/goals-and-objectives
A step into the digital world…. Analyzing the Publics of McDonald’s. Formulating Action and Response Strategies →. Goals and Objectives for McDonald’s in the US. Re-establish customers’ faith regarding the food quality (reputational goal). Recapture the position as the number 1 fast food business (task goal). McDonald’s wants to be known as a responsible fast food restaurant that cares about their customers’ well-being by offering high quality food and healthier alternatives. To have an effect on accepta...
The beginning | Makaje
https://makaje.wordpress.com/2011/02/04/the-beginning
A step into the digital world…. Mintzberg – Strategy as 5 Ps →. They say there is a first time for everything…. This is our first lesson in Media Strategy in Digital Communication and we are making our first group blog! We have briefly discussed our group work and we will be using Dropbox as a channel for our files exchange and so on – and it is working perfectly! For every beginning there’s an end…. so stay turned for more updates🙂. February 4, 2011. This entry was posted in Class assignment.
Mintzberg – Strategy as 5 Ps | Makaje
https://makaje.wordpress.com/2011/02/14/mintzberg-strategy-as-5-ps
A step into the digital world…. Situational Analysis of McDonald’s →. Mintzberg – Strategy as 5 Ps. During our second lecture of Media Strategy in Digital Communication we were quite confused…. the subject was strategy and the various ways people could perceive strategy. At a certain point during the lecture, Charlie mentioned an example with Mærsk, where he talked about intended strategy and the realized strategy.We were quite confused because he described:. Please elaborate on this🙂. An intended actio...
Communication Tactics | Makaje
https://makaje.wordpress.com/2011/04/11/communication-tactics
A step into the digital world…. Developing the Message Strategy. Evaluation of Campaign →. Step 7 tactics in short. McDonalds’ goals and objectives are in general about creating a healthier image for themselves among the key publics. Hence, we suggested various activities and tactics which by implementation are able to achieve these objectives. Digital Media: Establish a Social network an online forum containing blog, polls etc. Advertising and Promotional Media Tactics:. April 11, 2011. Developing the M...
Situational Analysis of McDonald’s | Makaje
https://makaje.wordpress.com/2011/03/01/situational-analysis-of-mcdonald’s
A step into the digital world…. Mintzberg – Strategy as 5 Ps. Organizational Analysis of McDonald’s →. Situational Analysis of McDonald’s. For the last 10 years there has been much focus on the trend about healthy living and eating habits. We will take a closer look at the issues’ impact on McDonald’s and how McDonald’s has reacted to these. We have tried to create an overview of McDonald’s moves from the period 2000 – 2010, where we have chosen to focus on the following scandals. McDonald’s communicated...
About Us | Makaje
https://makaje.wordpress.com/about
A step into the digital world…. Consists of 3 members: Matias, Karina and Jenny, hence the name MaKaJe – made by our two first initials from our names. We are all full time second year students at CBS, Denmark – studying Intercultural Market Communication. This is our first time as bloggers and we are very excited! Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Notify me of new comments via email.
Evaluation of Campaign | Makaje
https://makaje.wordpress.com/2011/04/29/evaluation-of-campaign
A step into the digital world…. April 29, 2011. In order to evaluate our chosen campaign we would suggest that customer filled out the following survey before and after the campaign. Http:/ www.surveymonkey.com/s/RY8MMMS. To make it attractive for customers to filled out the survey, there will a competition, where you can win various prizes! Thank You and Good night Copenhagen! This entry was posted in Class assignment. One response to “ Evaluation of Campaign. May 4, 2011 at 5:05 pm.
Formulating Action and Response Strategies | Makaje
https://makaje.wordpress.com/2011/04/07/formulating-action-and-response-strategies
A step into the digital world…. Developing the Message Strategy →. Formulating Action and Response Strategies. Our group has discussed the various Pro-active and Re-active strategies for McDonald’s in order to achieve the goals we set last time. The result are as following:. Ngage in further dialogue and co-operation with salient health organizations such as Public Health Community. McDonald’s would benefit by making certain collaborations with PHC, for example when developing new healthy produ...Address...
Developing the Message Strategy | Makaje
https://makaje.wordpress.com/2011/04/07/developing-the-message-strategy
A step into the digital world…. Formulating Action and Response Strategies. Communication Tactics →. Developing the Message Strategy. S mentioned earlier on our blog, McDonald’s have an initiative, which is called Quality Mom ; where several moms are invited behind counter at McDonalds’ restaurants to perform quality checks. We believe that Mcdonald’s could use some of these participating moms to be their spokespersons in advertising. April 7, 2011. This entry was posted in Class assignment. You are comm...
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Las Amarulas, Quinteto vocal
Las Amarulas, Quinteto vocal. Tango, candombe, milonga y . algo mas.
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lasamasdelespejo's blog - ...LaS aMaS dE lOs EsPeJoS● - Skyrock.com
LaS aMaS dE lOs EsPeJoS●. Somos unas chicas siempre con ganas de fiesta. 9679;Que hay en el BLOG? Todas nuestras fotos de las vacaciones. 9679;Que tienes que hacer? Dejanos un comentario ;). 29/09/2006 at 2:10 PM. 25/02/2007 at 4:13 AM. Subscribe to my blog! ELCOME 2 our blog . IENVENU a notre blog . IENVENIDO a nuestro blog . Left side ] -. Skyblog made 4 our beautiful holidays. Skyblog cree pour notres super vacances. Skyblog creado para nuestras inolvidables vacaciones. Ave a nice time ,. Enjoy it ,.
Las amas de Monje, blog de novela negra
Las amas de Monje, blog novela negra online. Novela negra de publicación online. NOTA DEL AUTOR 15. Un crimen más para la Comisaria del Distrito, y que el Inspector Monje, tiene que investigar. Una causa más en su vida profesional, a pesar de lo horrendo del mismo. Pero se perfila como el primer caso de un asesino en serie en esa Comisaría. El inspector investiga en la psiquis del asesino. Sus motivaciones, sus perversiones, sus motivos. Esta entrada fue publicada en Nota del Autor 15. Abril 27, 2015.
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lasamasvinet | Just another WordPress.com site
Just another WordPress.com site. Step 7 Selecting Communication Tactics. In relation to the previous step and the Super Size Me Scandal, the most important challenge for McDonald’s is to select communication tactics that will convince the key audience about the healthier image McDonald’s wants to have. Furthermore, the communication tactics should convince the key publics that they are a responsible and quality-minded company. What interpersonal communication tactics will you use? How will these tactics ...
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Las Amazonas Del Padel
Al fin tenemos Twitter! Las amazonas del padel ya podemos presumir de un flamante Twitter al que . Ha pasado el verano. Ha pasado el verano y hay que ponerse en forma. Hemos lavado la imagen de la web amazónica con el objetivo de que esté continuamente actua. Bienvenidos a la nueva web amazónica. Estamos ansiosos por comenzar la nueva temporada de pádel y esperamos que compartais el mi. Primer Torneo Solidario on OFF parkinson. TORNEO PADEL MIXTO SAN VALENTIN. Cumpleaños Benefico de Las Amazon@s del Padel.
lasamazonaspoderygloria.blogspot.com
Las Amazonas, Poder y Gloria
Las amazonas fueron míticas mujeres que conformaron sociedades matriarcales durante periodos prolongados en distintas partes del mundo. Hoy, "amazonas" son aquellas mujeres que luchan por la igualdad de derechos y por una mejor sociedad. Miércoles, 14 de marzo de 2018. LA ONOMATOPEYA EN EL QUECHUA. Por: Iván Prado Sejas. QUÉ ES LA ONOMATOPEYA. La palabra onomatopeya proviene del latín tardío onomatopoeía, y que significa, "ónoma"= nombre y "poieo"= hacer; derivado del griego. 2) Palabra formada por onoma...
