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Lauren Rosenberg

New York City copy director / copywriter specializing in branding, brand books, advertising, marketing, product naming, websites and e-commerce for fashion, beauty, retail and business.

http://www.laurenrosenberg.com/

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Lauren Rosenberg

334 West 8●●●●●●●●●●t Suite 1E

New●●●ork , New York, 10024

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Lauren Rosenberg | laurenrosenberg.com Reviews
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New York City copy director / copywriter specializing in branding, brand books, advertising, marketing, product naming, websites and e-commerce for fashion, beauty, retail and business.
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1 lauren rosenberg
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3 about me
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7 le petit marseillais
8 clean and clear
9 johnson and johnson
10 neutrogena
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lauren rosenberg,menu,about me,portfolio,clients,aveeno,le petit marseillais,clean and clear,johnson and johnson,neutrogena,piz buin,chef'd,bergdorf goodman,kirk palmer associates,vitaminwater,absolut vodka,soma intimates,dressbarn,boocom
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Lauren Rosenberg | laurenrosenberg.com Reviews

https://laurenrosenberg.com

New York City copy director / copywriter specializing in branding, brand books, advertising, marketing, product naming, websites and e-commerce for fashion, beauty, retail and business.

INTERNAL PAGES

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1

Boo.com - Lauren Rosenberg

http://www.laurenrosenberg.com/boocom

A global brand with European roots, Boo.com was an online fashion retailer with the ambition of replicating the offline shopping experience. Breakthrough technology was supported by the origination of Miss Boo, a British fashion-savvy virtual salesperson who would guide users through the site with a wink. Deliverables included voice development for Miss Boo and product descriptions. 2013 — Lauren Rosenberg.

2

Liz Claiborne, Inc. - Lauren Rosenberg

http://www.laurenrosenberg.com/liz-claiborne

Liz Claiborne, Inc. Comprised of over 40 brands, including Lucky Brand Jeans, Juicy Couture, Mexx, Dana Buchman and Laundry, Liz Claiborne, Inc. demanded the development and maintenance of a multitude of distinct brand voices across all channels. Deliverables included marketing collateral, catalogues, seasonal campaigns, in-store signage, press kits and e-commerce. 2013 — Lauren Rosenberg.

3

Lauren Rosenberg

http://www.laurenrosenberg.com/portfolio

Le Méridien Hotels. Liz Claiborne, Inc. Seasonal Campaign Concepts, In-store Signage, Catalogues and Marketing Collateral. 2013 — Lauren Rosenberg.

4

Soma Intimates - Lauren Rosenberg

http://www.laurenrosenberg.com/soma-intimates

Owned by Chico’s, Soma Intimates is renowned for providing high-quality perfect-fitting intimates at a great price point. Leveraging warmth and personality to communicate fit and function helped support enhanced audience engagement. Deliverables included copy team management, verbal strategy, brand identity guide, seasonal campaigns, product catalogues, product names, packaging, in-store signage, emails and e-commerce. 2013 — Lauren Rosenberg.

5

Clean & Clear - Lauren Rosenberg

http://www.laurenrosenberg.com/clean-and-clear

Clean and Clear has cornered the teenage skincare market by promoting the belief that true beauty comes from confidence. The strategy for this bestselling brand was to create copy that is as energetic, visceral and connected as its target audience. Deliverables included brand book copy, product names, technology names, packaging copy and marketing collateral. 2013 — Lauren Rosenberg.

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Le Méridien Hotels. Liz Claiborne, Inc. Seasonal Campaign Concepts, In-store Signage, Catalogues and Marketing Collateral. 2013 — Lauren Rosenberg.

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