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Blogs For Law Firms: "Mobilegeddon" - What Is It? And Will It Affect Your Law Firm Blog Content?

http://www.blogsforlawfirms.com/2015/04/mobilegeddon-what-is-it-and-will-it.html

Wednesday, April 22, 2015. Mobilegeddon" - What Is It? And Will It Affect Your Law Firm Blog Content? If you are a practicing attorney or law firm marketing director you may not have heard the term "Mobilegeddon." If you are an SEO professional, then you definitely have. The moniker refers to an algorithm change from Google that is intended to skew certain search results toward web pages that are " mobile-friendly. This change took place yesterday, April 21st. A few important caveats:. The most common le...

blogsforlawfirms.com

Blogs For Law Firms: August 2013

http://www.blogsforlawfirms.com/2013_08_01_archive.html

Thursday, August 29, 2013. Givers v. Takers - Law Blogs and Becoming a "Giver". One of the most "celebrated" business/development/success books released in the last year is Give and Take. From Wharton School Professor Adam Grant. The entire text is worth a read, but the premise is straightforward. There are three general types of personal and business relationship styles: giving, matching, and taking. View every relationship through the lens of self-interest (How much can I make from you? Consider this i...

blogsforlawfirms.com

Blogs For Law Firms: May 2014

http://www.blogsforlawfirms.com/2014_05_01_archive.html

Wednesday, May 28, 2014. Legal Content Writing and Google's Panda 4.0 Update. Anyone who follows SEO news on a daily basis was likely swamped with one topic over the last week- Panda 4.0. On May 20th, Google's Matt Cutts revealed that the latest algorithm changes targeting spammy content was rolled out- likely affecting search rankings for a variety of sites. As a Search Engine Watch. The Lesson for Law Firm Web Copy. That is actually useful to readers. If you do, then not only won't you worry about ...

blogsforlawfirms.com

Blogs For Law Firms: April 2013

http://www.blogsforlawfirms.com/2013_04_01_archive.html

Monday, April 29, 2013. Linking From Your Firm Blog to Main Website - Guidance from Google. SEO Best Practices seem to change on a monthly basis. In January you are told to use keyword phrases in a certain way; by February, that way is out-dated. In April there is one approach for using links in a blog; by May that approach is considered counter-productive. Can you link to your own stuff? Should you have a separate separate site to help with cross-linking? Will that cross-linking be considered spam?

blogsforlawfirms.com

Blogs For Law Firms: November 2013

http://www.blogsforlawfirms.com/2013_11_01_archive.html

Thursday, November 7, 2013. The Three Key Issues: Legal Blogging and Professional Responsibility. Some attorneys are afraid of jumping with both feet into the world of law firm blogging. A concern is the need to be careful with online writing and publication because of ethical rules, including strict advertising limits for law firms. The few cases where attorney blogs cause problems are in these three main problem areas:. That may harm anothers reputation unnecessarily. That does not mean you should ...

blogsforlawfirms.com

Blogs For Law Firms: March 2013

http://www.blogsforlawfirms.com/2013_03_01_archive.html

Monday, March 18, 2013. Legal Content - Future Clients will Expect It. For better or worse, right now most law firm content strategies (blogs, white papers, Avvo articles, etc.) are focused on search engine optimization. Obviously, SEO is hugely important and becoming more so as online networks encroach more and more on human lives. However, we have long pointed out. Playing the Long Game. They will look online, of course. That's a given. Their lives are consumed by social networks, search, and f...Under...

blogsforlawfirms.com

Blogs For Law Firms: October 2014

http://www.blogsforlawfirms.com/2014_10_01_archive.html

Sunday, October 5, 2014. Do Not Drown Them in Rules, Requirements, Mandates, and Guidelines. Delegation is not easy. The challenge is manifestly harder if you think that the goal of delegation is to have someone else do something exactly as you would do it yourself. This is a fantasy. No matter what the task- from painting a wall to writing a blog post- it is always possible to find something that the delegate did which you would have done differently. You can never use these words. You must use this typ...

blogsforlawfirms.com

Blogs For Law Firms: June 2013

http://www.blogsforlawfirms.com/2013_06_01_archive.html

Monday, June 24, 2013. Narrow Your Practice Areas - At Least On Your Blog. It's too late. I can't compete. Why bother. Many medium to small firms- particularly in big, competitive markets- tend to feel overwhelmed about competing for online attention space. After all, there are only a few names that can show up on the first page of Google for "New York injury lawyer," so why would a smaller operation even pretend to fight for that space against the juggernauts who have endless marketing budgets? Bouncing...

blogsforlawfirms.com

Blogs For Law Firms: July 2013

http://www.blogsforlawfirms.com/2013_07_01_archive.html

Monday, July 8, 2013. Call to Action" Paragraph - You Don't Really Need Them. If you search Google for tips on writing a legal blog. You will undoubtedly find a huge list of articles, blogs, and entire websites devoted to the subject. But a quick word of warning: identify WHEN the advice was written. The online marketing world has changed significantly over the past few years. Reading about "best practices" from three years ago may not only lead you down a useless path, it could be a harmful. Similarly, ...

blogsforlawfirms.com

Blogs For Law Firms: March 2014

http://www.blogsforlawfirms.com/2014_03_01_archive.html

Saturday, March 15, 2014. Still Not Sure About Investing in Online Legal Content Writing? Look At This One Graph. If you are a fan of the AMC drama Mad Men. Then you appreciate how the marketing world must change with the actual world. Starting in the late 50s and progressing through the early 1970s, the show captures how the Madison Street mavens- those copywriters charged with convincing consumers to make specific choices- adapted through the decades. But the world is changing. While television is ...