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Animal Electricity: List of Marketing Posts 2010 to 2014

http://animalelectricity.blogspot.com/2014/11/list-of-marketing-posts-2010-to-2014.html

The mad science laboratory of a screenwriter and consultant scroll down to read on. The mad science laboratory. Of a screenwriter and consultant. List of Marketing Posts 2010 to 2014. This picture is ironic. Keep reading. I've several new posts coming up in the new year (maybe sooner) which specifically discuss the field of Pre-Greenlight Marketing (PGM). So I thought I'd round-up all my marketing related posts to date. Who is your customer? Who is it really? Consistency of message, whatever the medium.

animalelectricity.blogspot.com

Animal Electricity: Hardwired for Story

http://animalelectricity.blogspot.com/2014/11/hardwired-for-story.html

The mad science laboratory of a screenwriter and consultant scroll down to read on. The mad science laboratory. Of a screenwriter and consultant. Helps us to think about why insanely great storytelling matters and why it’s the key to our future. Saturday, November 15, 2014. Hello I'm Robin,. This website is also the official blog of. A PGM (Pre-Greenlight Marketing). Heavily focused on script development and talent packaging. 8211; Robin TJ Kershaw. The Lövheim cube of emotion. Go Into the Story. I recom...

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Animal Electricity: Endorsements

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The mad science laboratory of a screenwriter and consultant scroll down to read on. The mad science laboratory. Of a screenwriter and consultant. 8211; Yvonne Deutschman, Director and Producer. Fundamentally what I want from a script consultant is fast, honest feedback that enables me to move on to the next draft. This is exactly what I receive from Robin Kershaw. 8211; John McDermott, Screenwriter. Subscribe to: Posts (Atom). Hello I'm Robin,. This website is also the official blog of. Heavily focused o...

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Animal Electricity: Laurie Hutzler - Character Map

http://animalelectricity.blogspot.com/2012/09/laurie-hutzler-character-map.html

The mad science laboratory of a screenwriter and consultant scroll down to read on. The mad science laboratory. Of a screenwriter and consultant. Laurie Hutzler - Character Map. I've been meaning to write a post about Laurie Hutzler for ages – her approach to planning and rewriting stories is incredibly powerful, and her Character Map. Is one of my favourite tools. What Is A Character Map? Some of the terminology she uses differs slightly from Truby (specifically his Four Necessities. 8211; and brings yo...

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Animal Electricity: Bear With Me

http://animalelectricity.blogspot.com/2014/11/bear-with-me.html

The mad science laboratory of a screenwriter and consultant scroll down to read on. The mad science laboratory. Of a screenwriter and consultant. If you're a toy manufacturer, kids are your consumers. And parents are your customers. You agree that you need to sell your toy to both groups, right? Well the same can be said of the film industry: audiences are your consumers. And international distributors are your customers. So how do you sell your film to both groups? There has to be a lot of crossover, or...

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Animal Electricity: Seth Godin on why marketing is too important to be left to the marketing department

http://animalelectricity.blogspot.com/2012/09/seth-godin-on-why-marketing-is-too.html

The mad science laboratory of a screenwriter and consultant scroll down to read on. The mad science laboratory. Of a screenwriter and consultant. Seth Godin on why marketing is too important to be left to the marketing department. The talk was delivered in 2008 to a conference of software developers, but his expertise and message cuts right across multiple industries and has huge relevance to the film business and particularly. But I'll go further: with global online distribution at our fingertips we now...

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Animal Electricity: Truby's Four Necessities

http://animalelectricity.blogspot.com/2011/11/trubys-four-necessities.html

The mad science laboratory of a screenwriter and consultant scroll down to read on. The mad science laboratory. Of a screenwriter and consultant. For ages the only way you could study John Truby's theories was to go to one of his expensive three-day seminars. And to be honest that's probably still the best way to be introduced to his obsessively deep analysis of story and writing theory. His 22 Step. And The Four Necessities. The Need, The Inciting Incident, The Desire Line and The Opponent. The reason t...

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Animal Electricity: DIY Script Doctor

http://animalelectricity.blogspot.com/2014/11/diy-script-doctor.html

The mad science laboratory of a screenwriter and consultant scroll down to read on. The mad science laboratory. Of a screenwriter and consultant. This may sound silly at first, but it's just a little shift in perception that could make all the difference to your work, make you a better writer, and shave years off your time spent breaking into the biz. Wow what would that younger self give to have the knowledge of wordsmithing and the industry that you have now? Because making money isn't my primary goal&...

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Animal Electricity: The Lövheim cube of emotion

http://animalelectricity.blogspot.com/2012/08/the-lovheim-cube-of-emotion.html

The mad science laboratory of a screenwriter and consultant scroll down to read on. The mad science laboratory. Of a screenwriter and consultant. The Lövheim cube of emotion. A three dimensional model of emotion and monoamine neurotransmitters. Original version published in the article Lövheim H. A new three-dimensional model for emotions and monoamine neurotransmitters. Med Hypotheses (2011), Epub ahead of print. doi:10.1016/j.mehy.2011.11.016 PMID: 22153577. Lövheim Cube of emotion. Might be interprete...