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Marketing Sanity

A rap on various marketing topics offering insights and opinions about the marketing silliness that surrounds us.

http://lenehan-marketingsanity.blogspot.com/

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Marketing Sanity | lenehan-marketingsanity.blogspot.com Reviews
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A rap on various marketing topics offering insights and opinions about the marketing silliness that surrounds us.
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Marketing Sanity | lenehan-marketingsanity.blogspot.com Reviews

https://lenehan-marketingsanity.blogspot.com

A rap on various marketing topics offering insights and opinions about the marketing silliness that surrounds us.

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1

Marketing Sanity: January 2009

http://lenehan-marketingsanity.blogspot.com/2009_01_01_archive.html

A rap on various marketing topics offering insights and opinions about the marketing silliness that surrounds us. Wednesday, January 28, 2009. The Top Dog as Talking Head. Are you a fan of those TV commercials that feature the CEO as the company's spokesperson? Here are a few companies using their CEOs as their TV spokesman today and, without fail, I think these approaches are not working. A distracting thought that definitely gets in the way of me being persuading to buy the coffee. Papa John's Pizza: T...

2

Marketing Sanity: Dos Equis - What Are They Thinking?

http://lenehan-marketingsanity.blogspot.com/2009/07/dos-equis-what-are-they-thinking.html

A rap on various marketing topics offering insights and opinions about the marketing silliness that surrounds us. Thursday, July 30, 2009. Dos Equis - What Are They Thinking? Since Obama is having his Beer Summit today, I think a blog on beer is appropriate. Have you seen the Dos Equis campaign featuring "The Most Interesting Man in the World"? I saw it one too many times last night and I have to call them out on the silliness of their advertising. No way, Jose. I'll give Dos Equis some points for trying...

3

Marketing Sanity: Why Is Most B2B Advertising So Awful?

http://lenehan-marketingsanity.blogspot.com/2009/09/why-is-most-b2b-advertising-so-awful.html

A rap on various marketing topics offering insights and opinions about the marketing silliness that surrounds us. Tuesday, September 1, 2009. Why Is Most B2B Advertising So Awful? If you don't work for a B2B company, this blog may not mean much to you. Unless you've ever picked up one of those B2B targeted magazines and had a chance to check out the ads in them. There are an assortment of reasons for this huge waste of money. 3 These clueless people then think they're being frugal by developing their mar...

4

Marketing Sanity: May 2009

http://lenehan-marketingsanity.blogspot.com/2009_05_01_archive.html

A rap on various marketing topics offering insights and opinions about the marketing silliness that surrounds us. Thursday, May 28, 2009. Look Who's At War: McDonald's vs. Starbucks and Banks vs. All of Us. A couple days ago, you may have noticed that McDonald's has declared war on Starbucks. If I were doing a positioning map, I wouldn't have Starbucks and McDonald's anywhere near one another. Would you? Earlier today, there was another marketing war that got some publicity. Links to this post. If you ma...

5

Marketing Sanity: Hyundai - Give Them a Round of Applause!

http://lenehan-marketingsanity.blogspot.com/2009/08/hyundai-give-them-round-of-applause.html

A rap on various marketing topics offering insights and opinions about the marketing silliness that surrounds us. Sunday, August 23, 2009. Hyundai - Give Them a Round of Applause! Have you noticed how many smart things Hyundai has been doing over the past year or so? They are on fire! Lately, Hyundai's new promotion is to guarantee a low gas price of $1.49/gallon for a year to new Hyundai buyers. I don't know exactly how they are fulfilling this offer or making it work, but it is another smartly ...In a ...

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Marketing Sanity

A rap on various marketing topics offering insights and opinions about the marketing silliness that surrounds us. Tuesday, September 1, 2009. Why Is Most B2B Advertising So Awful? If you don't work for a B2B company, this blog may not mean much to you. Unless you've ever picked up one of those B2B targeted magazines and had a chance to check out the ads in them. There are an assortment of reasons for this huge waste of money. 3 These clueless people then think they're being frugal by developing their mar...

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