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Trademarking Numbers as Brands | AFTERNOW
https://afternow.wordpress.com/2008/07/29/trademarking-numbers-as-brands
A blog about what is and what could be. Automatic Fuzzy Pillow Light. Trademarking Numbers as Brands. Martin Lindstom of AdAge. Highlights a unique naming strategy by the French automaker Peugeot. Back in 1963 when the Porsche. Launched its new 901 model they received a legal notice from Peugeot. The French automaker informed Porsche that it had a trademark on the concept of auto brands comprised of a three-digit number with a zero in the middle. So what can we learn about Peugeot’s number trademark?
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Invisible Brands | AFTERNOW
https://afternow.wordpress.com/2008/07/29/invisible-brands
A blog about what is and what could be. Automatic Fuzzy Pillow Light. Recently I’ve stumbled upon some of Rob Walker’s. Work in prelude to his new book Buying In. In one of his write-ups he talks about invisible badges. According to Walker, badges are signals that suggest a tighter relationship with the brand producer and the brand consumer. Has made red soles the staple of his shoe line. Bottega Venta. Bags are identifiable by their intricately weaved patterns. Rolex. That pays their employees to quit.
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Touchless Remote Control Concept | AFTERNOW
https://afternow.wordpress.com/2008/04/03/touchless-remote-control-concept
A blog about what is and what could be. Automatic Fuzzy Pillow Light. Touchless Remote Control Concept. Bang and Olufsen has created a remote control concept that is intended to keep devices bacteria free. The remote responds to finger gestures and lifts and falls when the volume is adjusted. What’s nice about this concept is that B&O’s approach maintains the brands tradition of providing high performing products that look and sound great, while keeping in mind that technology should work for people.
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Chewing Gum, Sculptures and the World | AFTERNOW
https://afternow.wordpress.com/2008/04/07/chewingum-art
A blog about what is and what could be. Automatic Fuzzy Pillow Light. Chewing Gum, Sculptures and the World. Chewing gum as we know it today is an antiquated form that harkens back to the caveman era. The chewing gum industry hasn’t changed much since machine shaped and wrapped bubble gum was first introduced in 1906. Since then consumers have been confined to choosing between stick, ball or square forms of gum, reminiscent of Henry Ford and his black Model T’s. Yet the sculptor Maurizio Savini. I wouldn...
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Automatic Fuzzy Pillow Light | AFTERNOW
https://afternow.wordpress.com/studio-making
A blog about what is and what could be. Automatic Fuzzy Pillow Light. Automatic Fuzzy Pillow Light. A travel size pillow that contain two LED lights for reading. I observed that most people that own a travel pillow like to read. Often these people are in transit and don’t have good reading light. This pillow is intended for those that like to read in the dark. Next I bought several types of LED light, a breadboard to test proof of concept. Given more time, I would like to use a laser cutter to cut out th...
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New Beginning… | AFTERNOW
https://afternow.wordpress.com/2013/09/04/new-beginning
A blog about what is and what could be. Automatic Fuzzy Pillow Light. One year ago I wrote a contract to myself that I would go to design school. Today i’m proud to say that I realized that dream. I’m excited to learn again and even more excited to learn by doing. More to come…. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. And tagged studio making.
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Brand Imprint | AFTERNOW
https://afternow.wordpress.com/2008/04/17/brand-imprint
A blog about what is and what could be. Automatic Fuzzy Pillow Light. This image reminds me of the impressions brands leave on the mind. Good or bad an imprint is left on in the subconscious that helps us form an opinion on things. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. Feed Me Cool Shit.
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7 Things We Can Learn About Branding From the Mafia | AFTERNOW
https://afternow.wordpress.com/2008/04/21/7-things-we-can-learn-about-branding-from-the-mafia
A blog about what is and what could be. Automatic Fuzzy Pillow Light. 7 Things We Can Learn About Branding From the Mafia. Reports that when the letters of jailed Cosa Nostra boss Bernardo Provenzano were found they were full of insights into his leadership style. The 7 rules he applied to his business could be used as a how-to-manual on how to manage brands. Sometimes specifying what a brand is not, is as important to the integrity of the brand as specifying what it is. Part of rehabilitating a brand is...
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About | AFTERNOW
https://afternow.wordpress.com/about
A blog about what is and what could be. Automatic Fuzzy Pillow Light. Afternow is a lifestyle blog about what is and what could be. I am most interested in the space where people, culture and technology collide. Currently I am a design student. This blog catalogs my ideas, insights and inspirations along my journey to creating products/services that have cultural and commercial impact. 2 comments on “ About. February 27, 2008. Have a nice day! April 5, 2008. Leave a Reply Cancel reply. Feed Me Cool Shit.
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