linkagegroup.blogspot.com
The LINKAGE Group: Merchandising is all about the people!
http://linkagegroup.blogspot.com/2013/10/merchandising-is-all-about-right-people.html
Thursday, 3 October 2013. Merchandising is all about the people! Merchandising is all about having the right people in all local markets and in your regional offices that have received the best training available and have the right tools to complete the job! Is merchandising for you? You need to be flexible, able to work independently, troubleshoot unexpected situations and be resourceful. Can you get the job done correctly and on time? For more information on this subject, please visit our website at.
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The LINKAGE Group: Can you win your customer’s everlasting loyalty?
http://linkagegroup.blogspot.com/2013/11/can-you-win-your-customers-everlasting.html
Thursday, 28 November 2013. Can you win your customer’s everlasting loyalty? Nowadays, you can read all existing material about marketing, retailing and sales; you can even collect and store those books and videos until they can sink a cruise ship with their weight; but it would be worth nothing if you just leave the most important factor out of the equation. So, what are the bases then? If you want to know what will move them and why they –most definitively. Basically it’s the basic need to avoid ...
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The LINKAGE Group: Why Merchandising Matters?
http://linkagegroup.blogspot.com/2013/10/why-merchandising-matters.html
Thursday, 24 October 2013. If you want to increase in store sales, you must focus on better merchandising, studies shows that 65% of all in store sales are directly influenced by how products are displayed. Did you know that the cost of merchandising is about 1% of the sales while this investment produces up to 15% in sales increase? New and attractive items. Be sure there is plenty for colors. Be sure the items are appealing to your target audience. Written By Bob Proctor,. The Linkage Group Inc. Import...
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The LINKAGE Group: Location, Location, Location ?
http://linkagegroup.blogspot.com/2013/10/how-important-is-shopping-experience-of.html
Wednesday, 9 October 2013. Location, Location, Location? When looking at the retail environment, the only true assessment of how a retailer is performing is the shopping experience of the consumer. For consumer packaged goods companies and retailers some times this assessment is difficult. To do the assessment correctly we focused on a term: ”through the eyes of the consumer”. What is the shopper experiencing when they do their shopping? For more information on this subject, please visit our website at.
linkagegroup.blogspot.com
The LINKAGE Group: Time is Money, they say… Is Yours?
http://linkagegroup.blogspot.com/2013/12/time-is-money-they-say-is-yours.html
Thursday, 12 December 2013. Time is Money, they say… Is Yours? Knowing about what consumers would do before they walk into a store may be interesting, but not quite profitable in the long run. Shoppers are not really so until they enter the store and they stop being shoppers the moment they leave. Their behavioral patterns are very different. So if you want to have some return of your investment you have to start paying attention to shopping behavior and understand shoppers better. Sometime along the way...
linkagegroup.blogspot.com
The LINKAGE Group: Anticipate! Know the needs of your shoppers and meet them
http://linkagegroup.blogspot.com/2013/12/anticipate-know-needs-of-your-shoppers.html
Monday, 16 December 2013. Know the needs of your shoppers and meet them. If you were to ask your customers about their experiences while shopping, they would probably tell you about the uncomfortable distances and hardships they have to go through just to get to their desired products –while they secretly crave for the long-gone old store clerks and their candy treats. Even so, retailers and store owners can take a more active role in their interaction with the customers. Written By Bob Proctor,. Retail ...
linkagegroup.blogspot.com
The LINKAGE Group: October 2013
http://linkagegroup.blogspot.com/2013_10_01_archive.html
Wednesday, 30 October 2013. Direct Mail Campaign’s Stopping Power. Part 1 of 2. Even though in three years, 42% of marketing budgets will be directed to online and social methods (including mobile, of course) compared to the 32% they have today, direct mailing is a strategic alternative that shouldn’t be easily discarded. The Linkage Group Inc. Thursday, 24 October 2013. Did you know that the cost of merchandising is about 1% of the sales while this investment produces up to 15% in sales increase? Hallow...
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