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Arabelle's Alley: Nutty Nielsens
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Sunday, March 16, 2008. More on Nutty Nielsen ratings. Recently announced time frames for two major data initiatives, including a new "enhanced weighting" procedure that has the potential of generating differences in ratings estimates effective with the next television season. Nielsen said it will revise the algorithms it uses to weight national ratings beginning in September 2008, and that the revision would likely have an effect on both program and average commercial minute audience estimates.". Market...
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Arabelle's Alley: Marketing TV
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Tuesday, March 18, 2008. I'm posting early today as severe storms are supposed to arrive by afternoon. Wherever people of similar interests congregate. Are soon to follow. It happened with newspapers and radio. Then in the 1960s broadcast television ushered in the great era of advertising which was followed 25 years later by the proliferation of cable programming. Posted by Sweet Tea. Subscribe to: Post Comments (Atom). Lennie James - Hawkins. April Parker - Darcy. Shoshannah Stern - Bonnie. Search Engin...
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Arabelle's Alley: Jericho: Sedition and More
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Friday, March 7, 2008. Jericho: Sedition and More. CBS today posted the press. For the next two episodes of Jericho, named “Termination for Cause” and “Sedition.” I’ll let you read through them and find the surprises yourselves, but please take a special note of the guest cast in “Sedition.”. As a filmmaker, I truly. Posted by Sweet Tea. Subscribe to: Post Comments (Atom). Lennie James - Hawkins. April Parker - Darcy. Shoshannah Stern - Bonnie. Townsperson Jennie part 1. Townsperson Jennie part 2.
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Arabelle's Alley: Lost and Moonves
http://arabellesalley.blogspot.com/2008/03/lost-and-moonves.html
Friday, March 14, 2008. Thanks, Amy, for the. So more lies and more coverups, people. Some are speculating that maybe Jin is still back on the island, presumably with the other survivors, but given that this gravesite visit was a private one, I’m guessing that Jin is really, truly dead in the future. The question is: What happened to him? And why did Sun have to lie about him dying in the crash? And, oh yeah, WHO THE HECK ROUNDS OUT THE SIXERS? Is it indeed Claire’s son, Aaron? Online is going to grow in...
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Arabelle's Alley: Charter Goes Nielsen
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Thursday, March 13, 2008. Co has struck a deal with Charter Communications to analyze set-top box data from 330,000 homes in the Los Angeles area, the parties said today. Charter struck a similar deal in November 2006 with Nielsen competitor TNS Media Research, which sells reports based on the Charter set-top box data to clients via a syndicated package it calls TotalView. Publicis Groupe's Starcom was the first media agency to sign up and other buyers and sellers of TV time have signed up since then.
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Arabelle's Alley: Online Videos
http://arabellesalley.blogspot.com/2008/03/online-videos.html
Saturday, March 8, 2008. Everyone knows most online. Are watched at work. Right? No, they're not, says CBS. The broadcaster says its online viewership peaks twice each night - once at 7pm on the east coast, and then again three hours later, when west coast viewers get home.Veoh has told us a similar story, which may mean that while most video is watched during the day, certain types of video - presumably longer clips or full shows - are not. Iger didn't actually say which shows from the ABC/Disney librar...
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Arabelle's Alley: Nielsen Out-Of-Home
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Saturday, March 15, 2008. Co has begun to get some traction for its newest research services that are designed to analyze TV viewing beyond the traditional home-bound TV screen. In a first-of-its kind agreement announced Thursday, Zenith Media Services has signed for three new Nielsen services, becoming the first subscriber to the Nielsen Out-of-Home Report. Posted by Sweet Tea. Subscribe to: Post Comments (Atom). Lennie James - Hawkins. April Parker - Darcy. Shoshannah Stern - Bonnie. Another One Bites ...
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Arabelle's Alley: Bringing Back The Monster: Season 3
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Monday, March 10, 2008. Bringing Back The Monster: Season 3. Bringing new life to the. Save season 3 initiatives are starting to spring up for Jericho. In chat rooms, on message boards and through private message the call is sounding throughout the Jericho fandom to be proactive and act before any decision is made about the show. There are a number of fantastic resources we can visit or revisit as we think about which tactics we personally will employ to keep our show alive.". Welcome to the News and.
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Arabelle's Alley: Jericho: Social Networking
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Thursday, March 20, 2008. Some suggestions on how the. Fans could use social networking to get the word out about their show.". Endings are hard. One of the most unusual things about American. Posted by Sweet Tea. Subscribe to: Post Comments (Atom). Lennie James - Hawkins. April Parker - Darcy. Shoshannah Stern - Bonnie. Townsperson Jennie part 1. Townsperson Jennie part 2. Recognizing Leadership Social Media. Promoting Jericho: The Good, Bad and Ugly. Thinking Arrows: CBS Corporation.
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Arabelle's Alley: Jericho: Episodes and Clips
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Wednesday, March 12, 2008. Jericho: Episodes and Clips. Online viewing of episodes has CBS’ attention (and the Jericho writers actually get paid for them now). Episodes and clips can be viewed. SciFi Channel shows confidence in. By turning over this Friday’s lineup to Jericho. Starting at 8/7c this Friday SciFi airs Jericho for four full hours of primetime programming. The episodes start with Rogue River, Crossroads, Red Flag, and end with Vox Populi. Posted by Sweet Tea. Make it more enjoyable.