lstofft.wordpress.com
Tell Me About It | Digital Storytelling, Marketing and Communication | Page 2
https://lstofft.wordpress.com/page/2
Tell Me About It. Digital Storytelling, Marketing and Communication. Concept paper – Sabino Vet Care. Sabino Veterinary Care Concept Paper. Sabino Vet Care (SVC) needs a new video presence that will appeal to current and new clients. The 30-second spot will air online (web site, social media and YouTube), and local cable TV in the Tucson area. Ptional service and easy access to the vets. The negative is slightly higher cost and the lack of emergency service on site. Comments : Leave a Comment. Comments :...
lstofft.wordpress.com
Army Training Video Edit | Tell Me About It
https://lstofft.wordpress.com/2012/04/29/army-training-video-edit
Tell Me About It. Digital Storytelling, Marketing and Communication. Army Training Video Edit. Editing video transcripts to reverse-engineer a marketing video starts with the content points and a whole lot of raw material. In this post, I am editing video interview transcripts to create a 2-3:00 minute training video for active-duty Army leadership on how to best assist soldiers that need help, or whose families need help. The content points are as follows:. Here’s my recommended script:. CG: Army Pride ...
lstofft.wordpress.com
Vet Care Spot, Revised | Tell Me About It
https://lstofft.wordpress.com/2012/05/09/vet-care-spot-revised
Tell Me About It. Digital Storytelling, Marketing and Communication. Vet Care Spot, Revised. Sahuaro Vet Care Concept Paper, REDUX. Sahuaro Vet Care (SVC) needs a video presence that will differentiate them from other vets in the Tucson area. This :30 second spot will air online (web site, social media and YouTube) as well as local cable rotations. SVC is highly regarded for its friendliness and family-like atmosphere. SVC is very modern, clean, almost spa-like. SVC dotes on their clients and pets. VO An...
lstofft.wordpress.com
Girl Scouts of America Concept Paper | Tell Me About It
https://lstofft.wordpress.com/2012/04/16/girl-scouts-of-america-concept-paper
Tell Me About It. Digital Storytelling, Marketing and Communication. Girl Scouts of America Concept Paper. Girl Scouts of America Concept Paper. Girl Scouts is participative. It’s experimental, and risk-taking, and hands-on. It’s pushes the boundaries, and it expects the world to offer girls the same challenges and opportunities that it offers boys. This video will appeal to girls ages 12-18 and parents of girls ages 4 18, who will watch the video and say That reminds me of my child . You are commenting ...
lstofft.wordpress.com
A Lust for Catching Errors | Tell Me About It
https://lstofft.wordpress.com/2010/05/03/a-lust-for-catching-errors
Tell Me About It. Digital Storytelling, Marketing and Communication. A Lust for Catching Errors. When I worked at a daily newspaper, I was amazed at the passion with which readers would amass our occasional errors and throw them in our institutional face, preferably publically. It’s probably no surprise that there’s a strong and vocal counter-culture that polices errors like spelling and capitalization on Twitter. According to a recent New York Times story. There’s a guy named Nate Fanaro. Many times the...
lstofft.wordpress.com
Shooting Script: Chevrolet | Tell Me About It
https://lstofft.wordpress.com/2012/04/22/shooting-script-chevrolet
Tell Me About It. Digital Storytelling, Marketing and Communication. This is a hilarious turn on privileged graduate. Watch how uncomfortable his parents become. Medium, Grad in gown with blindfold on front porch of house, mom has her arm around his shoulders. Grad: A blindfold mom, really? Close-up, mom’s arms and hands, removing his blindfold, he has skeptical look on his face. Mom: Happy Graduation, sweetie! Medium shot of son in total shock, leans back and screams in joy, mom looks confused. Girl (on...
lstofft.wordpress.com
Sahuaro Pet Care, Version 3 | Tell Me About It
https://lstofft.wordpress.com/2012/05/13/sahuaro-pet-care-version-3
Tell Me About It. Digital Storytelling, Marketing and Communication. Sahuaro Pet Care, Version 3. In working on this script, I realized I needed to move my audience farther along in their transformation from “not knowing” about SVC to “knowing and appreciating” SVC. I was too focused on the humor and not focused enough on filling in the gaps — really crafting a story that is transformational. Here’s my latest version. Sabino Vet ClinicAnimals are Sensitive Creatures. Man 1: Here, Tiger. Ride in the car.
lstofft.wordpress.com
Facebook’s Co-Opting my Brand. Crap. What to do? | Tell Me About It
https://lstofft.wordpress.com/2010/05/14/facebooks-co-opting-my-brand-crap-what-to-do
Tell Me About It. Digital Storytelling, Marketing and Communication. Facebook’s Co-Opting my Brand. Crap. What to do? This week a colleague from a college to the west sent me a very interesting link to a story. About Facebook community pages. Except you’re not generating it or creating it. We’re both in the business of promoting and marketing community colleges, and guess what! Colleges and universities are the perfect, umm, target for this new FB feature. It probably wouldn’t be quite as big a dea...
lstofft.wordpress.com
Shooting Script: Snickers | Tell Me About It
https://lstofft.wordpress.com/2012/04/22/shooting-script-snickers
Tell Me About It. Digital Storytelling, Marketing and Communication. Betty White can handle premium billing in this 2010 Super Bowl ad for Snickers. High, wide shot of tag football game in a muddy park. Men talking.Center: Hut. Ground level wide shot of Betty White walk-running between muddy men playing touch football. Medium close-up, dirty shot through linemen, of Quarterback looking to throw. Betty White runs up to a lineman, shoves him in the chest, pushes herself to the left. Player 1: Mike, come on!
SOCIAL ENGAGEMENT