lucasbrand.wordpress.com
Chocolate Bars and Law Firms | LUCASBRAND blog
https://lucasbrand.wordpress.com/2012/03/29/chocolate-bars-and-law-firms
A brand is a promise. What's yours? Chocolate Bars and Law Firms. 8220;We are proud of our professional reputation,. But we’re a law firm not a chocolate bar, we don’t have a brand”. Does this line of defence sound familiar? Such sentiments have often been used by lawyers against so-called ‘branding experts’. To be honest, it is entirely understandable given that lawyers are trained to distrust thi ngs that seem to be emotional, superficial and unquantifiable. Which is what brands are isn’t it? The legal...
lucasbrand.wordpress.com
Apple Worship | LUCASBRAND blog
https://lucasbrand.wordpress.com/2013/02/09/apple-worship
A brand is a promise. What's yours? Pity Richard Dawkins. As if it were not hard enough to persuade the world not to worship a supernatural God, a large part of it seems to be enraptured by artificial ones. These man-made, virtual gods, intangible yet curiously powerful, are what we call brands. About you matters more than what its products do. For you. Are you in or out? Do you get it or not? Have you ‘seen the light’? But is Apple staying true to itself? Maybe its slogan Think Different (which, inciden...
lucasbrand.wordpress.com
Financial | LUCASBRAND blog
https://lucasbrand.wordpress.com/financial
A brand is a promise. What's yours? Trust Me, I’m a Banker. There was a time when the bank was one of the pillars of the establishment. Together with the church, the military, the civil service and, at least in the UK, the royal family and even (for much of the 20th century) the BBC. The bank was a dependable institution and the bank manager was as safe as houses – now he is about as safe as house prices! I bet you can already imagine what to expect when you walk through the door? Enter your comment here.
lucasbrand.wordpress.com
The Emperor’s New Clothes | LUCASBRAND blog
https://lucasbrand.wordpress.com/2013/02/15/the-emperors-new-clothes
A brand is a promise. What's yours? The Emperor’s New Clothes. Who can fail to be touched by the withering into extinction of the great British high street and, to a lesser extent, its anodyne successor the shopping mall? Retailers are closing-down and shops are being boarded-up as ever more of us choose to do our shopping online. Sadly, it was only a matter of time before the likes of Comet and Jessops were squeezed out of existence. It might have been an inevitability waiting to happen, but the growth ...
lucasbrand.wordpress.com
Luxury | LUCASBRAND blog
https://lucasbrand.wordpress.com/luxury
A brand is a promise. What's yours? For years, a friend of mine dreamt of owning a Jaeger-LeCoultre Reverso – or, more specifically, a Jaeger-LeCoultre Reverso Duo with dual time zones, stainless steel case and brown croc strap! Such is the allure of a luxury watch. Or, perhaps, the addition of the ultimate technical marvel, a tourbillon (never mind that it is a 200 year-old invention and of no real practical benefit today! Predictably, they invest in a brand that they know feel they can trust: TAG Heuer...
lucasbrand.wordpress.com
Advertising | LUCASBRAND blog
https://lucasbrand.wordpress.com/advertising
A brand is a promise. What's yours? The Management Consultant’s Challenge. So what are the consultants offering that agencies are failing to deliver? If this analysis is true, how have advertising agencies arrived at their current dilemma and why are they struggling to compete against the capabilities of the management consultant? First of all, agencies always seem to be too busy (with their client’s business, naturally) to have a strategy for their own business. With the exception of the international p...
watchbrands.wordpress.com
Watch brands should be special and different | The Watch Brand Blog
https://watchbrands.wordpress.com/2011/02/15/watch-brands-should-be-special-and-different
The Watch Brand Blog. Talking about luxury watch brands. Laquo; Luxury Swiss Watches: Is innovation shifting from technology to brand? Watch brands should be special and different. February 15, 2011. For years, a friend of mine dreamt of owning a Jaeger-LeCoultre Reverso – or, more specifically, a Jaeger-LeCoultre Reverso Duo with dual time zones, stainless steel case and brown croc strap! Such is the allure of a luxury watch. Predictably, they invest in a brand that they know feel they can trust: TAG He...
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