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The PR Man: The Truth, If You Can Handle It: Why People Continue To Believe Lies in the Face of Contrary Evidence
http://lyonstrategic.blogspot.com/2011/01/truth-if-you-can-handle-it-why-people.html
Tuesday, January 4, 2011. The Truth, If You Can Handle It: Why People Continue To Believe Lies in the Face of Contrary Evidence. There's an old adage in politics that if you repeat a lie often enough, people will believe it. History's most effective propagandaists - Hitler, for instance - understood this principle well. As a PR professional and student of mass communications, I am forever fascinated by the pervasiveness of lies in public discourse and the percentage of people who believe them. In a court...
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The PR Man: Lawyer Marketing 101: It’s Not the Steak, It’s the Sizzle
http://lyonstrategic.blogspot.com/2010/11/lawyer-marketing-101-its-not-steak-its.html
Tuesday, November 30, 2010. Lawyer Marketing 101: It’s Not the Steak, It’s the Sizzle. As a lawyer, you’re taught to be a linear thinker. You’re taught that if you build a case using pertinent case law, present compelling evidence and testimony, ask the right questions and make a well-reasoned argument, you will win. The process is always finite and conclusive – a zero sum game. In the end, you either win or lose. It’s not about the steak,. It’s about the sizzle. Does she have experience trying cases bef...
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The PR Man: Preparing for Media Interviews: Part 1 - Know Thy Interviewer
http://lyonstrategic.blogspot.com/2011/01/preparing-for-media-interviews-part-1.html
Monday, January 24, 2011. Preparing for Media Interviews: Part 1 - Know Thy Interviewer. Your PR campaign has paid off and you've been asked to be interviewed by a newspaper / magazine reporter or appear as a guest on a TV or radio program. Congratulations! The following information should help you prepare:. Learn all you can about the reporter or interviewer. Is he/she experienced or knowledgeable about your field of expertise? Do they have a political leaning to the right or left? The shorter the inter...
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The PR Man: December 2010
http://lyonstrategic.blogspot.com/2010_12_01_archive.html
Monday, December 20, 2010. The Key To Selling Non-Profit Stories: Find a 'News Peg'. There are so many worthwhile programs and causes out there. Every day, selfless people give of their time and resources to make the world a better place, but for the most part, these organized acts of kindness take place in obscurity. Unless you have a good PR Man (or PR Woman, of course). See "The Media Wants Stories, Not Announcements". That's where the news peg can prove invaluable. Wednesday, December 15, 2010. For F...
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The PR Man: November 2010
http://lyonstrategic.blogspot.com/2010_11_01_archive.html
Tuesday, November 30, 2010. Lawyer Marketing 101: It’s Not the Steak, It’s the Sizzle. As a lawyer, you’re taught to be a linear thinker. You’re taught that if you build a case using pertinent case law, present compelling evidence and testimony, ask the right questions and make a well-reasoned argument, you will win. The process is always finite and conclusive – a zero sum game. In the end, you either win or lose. It’s not about the steak,. It’s about the sizzle. Does she have experience trying cases bef...
lyonstrategic.blogspot.com
The PR Man: Building Brand One Story at a Time: Why Your Organization Needs PR
http://lyonstrategic.blogspot.com/2010/12/building-brand-one-story-at-time-why.html
Wednesday, December 15, 2010. Building Brand One Story at a Time: Why Your Organization Needs PR. Yesterday was a prime example of how an enterprising PR person can help your organization build brand and market share. Media across the country and (thanks to the Internet) aroun. He world were buzzing with a story about how Tuesday was going to be the busiest day ever. Of course, it didn’t hurt that the Quote of the Year was U.S. Senate candidate. 8211; Google and Starbucks, for instance – have been ...
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The PR Man: The Key To Selling Non-Profit Stories: Find a 'News Peg'
http://lyonstrategic.blogspot.com/2010/12/key-to-selling-story-finding-news-peg.html
Monday, December 20, 2010. The Key To Selling Non-Profit Stories: Find a 'News Peg'. There are so many worthwhile programs and causes out there. Every day, selfless people give of their time and resources to make the world a better place, but for the most part, these organized acts of kindness take place in obscurity. Unless you have a good PR Man (or PR Woman, of course). See "The Media Wants Stories, Not Announcements". That's where the news peg can prove invaluable. Subscribe to: Post Comments (Atom).
lyonstrategic.blogspot.com
The PR Man: The Media Wants Stories, Not Announcements
http://lyonstrategic.blogspot.com/2010/12/media-wants-stories-not-announcements.html
Thursday, December 2, 2010. The Media Wants Stories, Not Announcements. Veteran CNN political reporter Bill Schneider recently did a Q&A interview with PR News on media relations and offere. He following advice: The media wants stories. His pitfall: 1) find something undeniably newsworthy about the event; 2) stage a “PR stunt” (something extraordinary that’s impossible for the media to ignore) or 3) if you are already an advertiser, ask your rep at the station to apply some pressure. A veteran media prof...
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The PR Man: March 2011
http://lyonstrategic.blogspot.com/2011_03_01_archive.html
Friday, March 25, 2011. Put a Little "Magic" in Your Marketing. We recently took a trip to Disney World and I wanted to share some of my observations about what is arguably the biggest marketing machine in the history of the world, and how you, too, can borrow some of Disney's magic formula. Everything at Disney World is. So take a page from the Disney's playbook and put a little magic in your marketing. And remember, the magic is in you! Subscribe to: Posts (Atom). A veteran media professional and gradu...
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The PR Man: October 2010
http://lyonstrategic.blogspot.com/2010_10_01_archive.html
Monday, October 25, 2010. Welcome to The PR Man! Subscribe to: Posts (Atom). View my complete profile. The Media Wants Stories, Not Announcements. Veteran CNN political reporter Bill Schneider recently did a Q&A interview with PR News on media relations and offere d t he following a. Lawyer Marketing 101: It’s Not the Steak, It’s the Sizzle. As a lawyer, you’re taught to be a linear thinker. You’re taught that if you build a case using pertinent case law, present compelling evide. The Truth, If You Can H...