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Magnetise Group Blog: Perception and Procurement of Permission
http://blog.magnetisegroup.com/2014/05/perception-and-procurement-of-permission.html
Tuesday, 27 May 2014. Perception and Procurement of Permission. Consumers' attitudes towards data sharing - new research. Permission for marketing communications is back on the news agenda again this year. With the EU’s policies already making themselves felt in areas such as the right to be forgotten, next year will see strident changes in permission-based marketing as further data protection rules become active. In the UK, the Direct Marketing Association. The 55-64 demographic see no third party shari...
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Magnetise Group Blog: April 2014
http://blog.magnetisegroup.com/2014_04_01_archive.html
Tuesday, 29 April 2014. Heartbleed: A timely reminder of the dangers of digital data. With the news over the last month that there has been a long-running security flaw in OpenSSL encryption technology which may have affected 2/3 of the world’s web servers, we wanted to reassure all our clients and let you know that this issue does not impact on the security of your Magnetise. Products and services, nor the data we collect for you through our lead generation technologies and products. Recommends people c...
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Magnetise Group Blog: Social Media – have you jumped on the bandwagon?!
http://blog.magnetisegroup.com/2011/10/social-media-have-you-jumped-on.html
Thursday, 13 October 2011. Social Media – have you jumped on the bandwagon? Social media has been hitting the headlines increasingly in recent months, with Tweeting being a widespread hobby of the rich and famous to vent their frustration / anger / excitement / love / whatever else happens to pop into their heads. However, we have also recently seen the arrival of Google. And amendments to the ever-changing face of Facebook. One noticeable change to Facebook. For an interesting write-up by the Washington...
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Magnetise Group Blog: November 2013
http://blog.magnetisegroup.com/2013_11_01_archive.html
Friday, 15 November 2013. Deloitte Ranks the Magnetise Group 20th in the 2013 UK Technology Fast 50 Initiative. Magnetise is a 2013 Deloitte Technology Fast 50 company! We received some fantastic news this week that we wanted to share with you - Magnetise has been ranked as the 20th fastest growing technology company in the UK in the 2013 Deloitte Technology Fast 50. Read on to discover the all-important numbers and let us know. Rankings are based on percentage revenue growth over five years and Magnetis...
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Magnetise Group Blog: Future of advertising round-up
http://blog.magnetisegroup.com/2014/06/future-of-advertising-round-up.html
Wednesday, 11 June 2014. Future of advertising round-up. Future of advertising / iMedia Connection. What advertising will look like in 2020. A Conversation on the Future of Digital Advertising. The 8 Digital Trends That Will Change The Future Of Advertising. How Will Marketers Buy And Sell Media in 2020? A video focused view on the future of advertising, which as you know is something we are already actively helping our clients take advantage of with our In-Video. Mary Meeker's 2014 Internet Trends.
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Magnetise Group Blog: June 2014
http://blog.magnetisegroup.com/2014_06_01_archive.html
Thursday, 19 June 2014. Celebrating London’s technology excellence and inspiring the next generation of digital marketer. This week sees London’s first ever ‘ Technology Week. Organised by an illustrious group including UBM Live, London and Partners, ExCeL London and Tech London Advocates and supported by the Mayor of London, the aims of and reason for Technology Week have been superbly outlined in a quote. From our Mayor, Boris Johnson:. Team has however been mostly focused on the Internet World. Back i...
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Magnetise Group Blog: First Tuesday Event on Social Media ROI
http://blog.magnetisegroup.com/2014/06/first-tuesday-event-on-social-media-roi.html
Thursday, 5 June 2014. First Tuesday Event on Social Media ROI. Some of the Magnetise Media. Team attended the latest First Tuesday. Event this week, focused on the topic of how to measure and improve return on investment on social media activities. We are not social ‘through n through’ for good reason. But we are deploying an increasing number of social touchpoints and engagement options in our campaigns as results become achievable, meaning that this topic was one of great interest. We Are Social, an a...
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Magnetise Group Blog: September 2013
http://blog.magnetisegroup.com/2013_09_01_archive.html
Thursday, 26 September 2013. Pet Peeves and Great British Geeks. In amongst all of the evolutionary and market-making news of the last few weeks, it’s good to know that the traditional light-hearted approach of the press in the summer months continues to this day. One lovely example is the recent coverage in Marketing Magazine. 1 Know who you’re talking to:. People coming to read the Magnetise blog are predominantly over 30, working professionals and know their digital from their donuts. While txtspk (th...
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Magnetise Group Blog: May 2014
http://blog.magnetisegroup.com/2014_05_01_archive.html
Tuesday, 27 May 2014. Perception and Procurement of Permission. Consumers' attitudes towards data sharing - new research. Permission for marketing communications is back on the news agenda again this year. With the EU’s policies already making themselves felt in areas such as the right to be forgotten, next year will see strident changes in permission-based marketing as further data protection rules become active. In the UK, the Direct Marketing Association. The 55-64 demographic see no third party shari...
blog.magnetisegroup.com
Magnetise Group Blog: March 2014
http://blog.magnetisegroup.com/2014_03_01_archive.html
Monday, 24 March 2014. Events This Week with The DMA and DDMA. There are two events on the horizon this week that look likely to fuel the work of digital marketers like us with all manner of useful information and insights. Magnetise. Is sending members of its team down to both events, so if you would like to meet up on the day to have a chat about this fast-moving industry and all its opportunities, please do let us know. The first event is the Data Driven Marketing Alliance’s London Roadshow. And Clare...
