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Marco Bertini – Associate Professor and Departmen Chair, Marketing

I research, teach and work on the “back end” of customer centricity. That is, I am fascinated by how organisations choose to generate revenue from their efforts to gain a competitive advantage. It is exactly at this moment, when a business asks its customers to exchange good money for the offerings it brings to market, that bad habits creep in. Money, Time, and the Stability of Consumer Preferences. Journal of Marketing Research. Price Promotion for Emotional Impact. Managers and academics often think of...

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Marco Bertini – Associate Professor and Departmen Chair, Marketing | marcobertini.com Reviews
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I research, teach and work on the “back end” of customer centricity. That is, I am fascinated by how organisations choose to generate revenue from their efforts to gain a competitive advantage. It is exactly at this moment, when a business asks its customers to exchange good money for the offerings it brings to market, that bad habits creep in. Money, Time, and the Stability of Consumer Preferences. Journal of Marketing Research. Price Promotion for Emotional Impact. Managers and academics often think of...
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1 who i am
2 research for academia
3 research for practice
4 teaching monetisation
5 work with companies
6 newsroom
7 journal of marketing
8 visit section
9 marco bertini
10 case studies
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Marco Bertini – Associate Professor and Departmen Chair, Marketing | marcobertini.com Reviews

https://marcobertini.com

I research, teach and work on the “back end” of customer centricity. That is, I am fascinated by how organisations choose to generate revenue from their efforts to gain a competitive advantage. It is exactly at this moment, when a business asks its customers to exchange good money for the offerings it brings to market, that bad habits creep in. Money, Time, and the Stability of Consumer Preferences. Journal of Marketing Research. Price Promotion for Emotional Impact. Managers and academics often think of...

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Marco Bertini – Associate Professor and Departmen Chair, Marketing

I research, teach and work on the “back end” of customer centricity. That is, I am fascinated by how organisations choose to generate revenue from their efforts to gain a competitive advantage. It is exactly at this moment, when a business asks its customers to exchange good money for the offerings it brings to market, that bad habits creep in. Money, Time, and the Stability of Consumer Preferences. Journal of Marketing Research. Price Promotion for Emotional Impact. Managers and academics often think of...

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