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Marketers Studio - David Berkowitz's Marketing Blog

Interactive marketing insights and trends from strategist, columnist, speaker, and marketer David Berkowitz

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Marketers Studio - David Berkowitz's Marketing Blog | marketersstudio.com Reviews
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Interactive marketing insights and trends from strategist, columnist, speaker, and marketer David Berkowitz
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Marketers Studio - David Berkowitz's Marketing Blog | marketersstudio.com Reviews

https://marketersstudio.com

Interactive marketing insights and trends from strategist, columnist, speaker, and marketer David Berkowitz

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1

6 Characteristics of Great Storymaking - Serial Marketer (formerly Marketers Studio)

http://www.marketersstudio.com/2015/05/6-characteristics-of-great-storymaking.html

See you at any of these May events? The Apple Lords Giveth (not Taketh Away). 6 Characteristics of Great Storymaking. May 11, 2015. Originally published in Ad Age. Read the published version there and share away . Six Characteristics of Great Storymaking. Its easy to call storytelling a cliché, but how exactly can one move beyond it when storytelling is entrenched as the epitome of what defines great marketing? In previous  Ad Age columns. 0160;and during the  Ad Age Digital Conference. One clear sign of...

2

Marketing - Serial Marketer (formerly Marketers Studio)

http://www.marketersstudio.com/marketing

38 posts categorized "Marketing". Es ist Deutschland Week in MarketersStudio.com. Es ist Deutschland Week in MarketersStudio.com. March 02, 2016. Posted at 10:58 AM in Marketing. Why I Hate the Word Content, and More Thoughts on 15 Years of Content Marketing. Why I Hate the Word Content, and More Thoughts on 15 Years of Content Marketing. November 09, 2015. Posted at 11:54 AM in Marketing. 14 Interns, 2 Campaigns, 1 Critical Challenge. 14 Interns, 2 Campaigns, 1 Critical Challenge. August 12, 2015. A Sto...

3

Speaking History and Upcoming Events and Conferences - Serial Marketer (formerly Marketers Studio)

http://www.marketersstudio.com/speaking_history.html

Speaking History and Upcoming Events and Conferences. Speaking History and Upcoming Events and Conferences. Here's where I will be speaking, along with my speaking history and other event participation. If you'd like to invite me to speak at, moderate, blog, judge, attend, or otherwise assist with an event you're involved with, reach me at dberkowitz @ gmail . com. I have one goal for every event I take part in: to create value for the attendees, ensuring it's a worthwhile use of their time. New York, NY.

4

Oh, Snap! Dissecting Snapchat's Spotty Ad Pitch - Serial Marketer (formerly Marketers Studio)

http://www.marketersstudio.com/2015/07/oh-snap-dissecting-snapchats-spotty-ad-pitch.html

The Top 25 Quotes from Cannes Lions 2015. 14 Interns, 2 Campaigns, 1 Critical Challenge. Dissecting Snapchat's Spotty Ad Pitch. July 06, 2015. Originally published in  Ad Age Digital Next. An updated version is below. Spiegel gave a command performance, and not just to a full house of 3,000 delegates at the Cannes conference hall. If you really want to appreciate Spiegel’s message, watch his video at  Snapchat.com/ads. 0160;on your smartphone. It doesn’t take long; I’ll wait. But Snapchat belies its own ...

5

100 Ways to Measure Social Media - Serial Marketer (formerly Marketers Studio)

http://www.marketersstudio.com/2009/11/100-ways-to-measure-social-media-.html

Allstate Insurance’s Social Media Case Study at BDI Event. A Book Review for Big Heads: Start-Up Nation. 100 Ways to Measure Social Media. November 17, 2009. Originally published in MediaPosts Social Media Insider. If theres anyone out there left who says you cant measure social media, here are a hundred answers. At most of the events Ive been to lately, measurement continues to be a hot topic. The first question that comes up is, What can I measure? 3     Shift in buzz over time. 10  Asset popular...

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Why Customers Buy | Scott's Marketing Blog

https://sharris.wordpress.com/2009/10/15/why-customers-buy

Scott’s Marketing Blog. Commentary on marketing, technology and business strategies. Social Media Step One – Go Where Your Customers Are. Twitterfeed Rocks →. October 15, 2009. Unsuccessful startups often think customers will come if they build them a solution they. Want This is backwards. Startup success can often be boiled down to one thing. Successful startups know why their customers will buy their product and develop their offering and marketing plans armed with this knowledge. These three things se...

sharris.wordpress.com sharris.wordpress.com

Inclement Weather Marketing | Scott's Marketing Blog

https://sharris.wordpress.com/2010/02/15/inclement-weather-marketing

Scott’s Marketing Blog. Commentary on marketing, technology and business strategies. Super Bowl Event Marketing. Successful Selling →. February 15, 2010. In North Carolina, we tend to get a good snowfall at least once or twice every few years. These “snow days” can wreak havoc here in the Triangle. Driving in the snow and ice is not a North Carolinian’s strong suit, so many civic, school, and business organizations close as a safety precaution. The next time snow or ice is closing down offices in your ar...

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About Scott Harris | Scott's Marketing Blog

https://sharris.wordpress.com/scott-harris

Scott’s Marketing Blog. Commentary on marketing, technology and business strategies. Hi, I’m Scott Harris. I’m a lover of technology with interests in web marketing, entrepreneurship, and business strategy. My experience is mostly entrepreneurial. From founding and operating a summer storage and shipping company in college to directing the marketing activities of an Inc. 500 web content management software. Company, I’ve always enjoyed the speed and excitement of startup companies. Enter your comment here.

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Super Bowl Event Marketing | Scott's Marketing Blog

https://sharris.wordpress.com/2010/02/07/super-bowl-event-marketing

Scott’s Marketing Blog. Commentary on marketing, technology and business strategies. Transparency in Your Business. Inclement Weather Marketing →. Super Bowl Event Marketing. February 7, 2010. It’s Super Bowl Sunday! A time when advertising comes into focus. This year, however, I’m thinking less about the commercials and more about event marketing around Super Bowl XLIV. There are opportunities for your business to piggyback on the excitement of a big event. DirectTV. If you’re a chicken wing suppl...

sharris.wordpress.com sharris.wordpress.com

Scott's Marketing Blog | Commentary on marketing, technology and business strategies. | Page 2

https://sharris.wordpress.com/page/2

Scott’s Marketing Blog. Commentary on marketing, technology and business strategies. Newer posts →. December 24, 2009. In simplistic terms, there are two buckets you need to become more familiar with, people and systems. Address: hierarchy, influence, decision making, early adopters, and subject matter experts. Address: hardware, software, procedures, and necessary steps to get sign-off for sales. Plus, you can incorporate common findings from the sales mapping process into your product and service offer...

sharris.wordpress.com sharris.wordpress.com

Successful Selling | Scott's Marketing Blog

https://sharris.wordpress.com/2010/02/26/successful-selling

Scott’s Marketing Blog. Commentary on marketing, technology and business strategies. February 26, 2010. In a recent visit to Tallahassee, FL, I spoke with my Dad about how he’s been able to reverse the trend of higher vacancy rates for the rental properties he owns. About 3 years ago, my father hired a rental management company to rent and manage his rental properties. At that time, his average vacancy rates were less than 5%. After about two years his vacancies shot up to 15%-20%! Enter your comment here.

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Equation Blog: January 2008

http://equationresearch.blogspot.com/2008_01_01_archive.html

Wednesday, January 23, 2008. 2007 Market Trends Report. 2007 Market Research Trends:. Market Research and Metrics. Key findings examined in this report include:. Companies are shifting their preferences and budgets away from traditional advertising and toward integrated marketing programs. While both agencies and brands feel that clients are more likely to drive demand, brands’ belief that clients drive demand is more pronounced. Posted by Equation Research. Subscribe to: Posts (Atom). Send us a note.

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Equation Blog: Mobile Web Usage Study

http://equationresearch.blogspot.com/2009/10/mobile-web-usage-study.html

Tuesday, October 27, 2009. Mobile Web Usage Study. Equation was recently commissioned by Gomez Inc. To conduect a study of Mobile Internet users. We talked to over 1000 consumers who access the web using their mobile phone and the results show that their is a lot of room to improve on consumers' mobile Internet usage experience. You can download the full report here. And here are some of the key findings. More than half of mobile web users are unlikely to return to a website that they had trouble accessi...

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Local Marketers Schoolhouse – Fire Your Boss Training

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Marketers Studio - David Berkowitz's Marketing Blog. Digital marketing insight and trends from marketer, columnist, speaker, and strategist David Berkowitz. July 06, 2015. Dissecting Snapchat's Spotty Ad Pitch. Originally published in  Ad Age Digital Next. An updated version is below. Spiegel gave a command performance, and not just to a full house of 3,000 delegates at the Cannes conference hall. If you really want to appreciate Spiegel’s message, watch his video at  Snapchat.com/ads. But Snapchat belie...

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El Blog del Marketer

El Blog del Marketer. Nos mudamos a http:/ marketersv.com. Sigo escribiendo de marketing. Viernes, 17 de enero de 2014. El Contenido de Calidad Genera Engagement y Nuevos Negocios. 191;Se han dado cuenta como hay marcas que nos pueden sacar una sonrisa, mantenernos a la expectativa y llegar a convertirnos en grandes fans por el contenido que publican? Esto me pasa a mí y sé que a muchos cada vez que nos damos una vuelta por las redes sociales de Garage Films. Enlaces a esta entrada. Enlaces a esta entrada.

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Marketers Table

A Marketing Operations Company. A Marketing Operations Company. Need to make that next big step in your business but don’t have the capital or expertise on staff to do so? That is where Marketers Table steps in. Marketers Table creates and runs the marketing division for your company by providing top level staff, including a CMO and other amazing marketing experts, at a fraction of the cost of hiring it yourself. When you succeed, we succeed. It's that simple. Ceo co-founder poor guitar player. With over...

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Marketers Take Flight •

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How To Use Google Analytics To Create Campaigns, Not Just Track Them. We all know that analytics are good for understanding how a visitor behaved on your website what pages they looked at, what buttons they clicked or what keywords they used to find you. You can also use analytics to track campaigns like email blasts and paid advertising. That’s pretty basic stuff. What many beginning marketers and small business owners don’t know is that you can use analytics data to. An online marketing campaign. As we...