marketing.kt-chang.com
Katie ChangWork - Graphic Design - Marketing - Photography - Architecture About Contact
http://marketing.kt-chang.com/
Work - Graphic Design - Marketing - Photography - Architecture About Contact
http://marketing.kt-chang.com/
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Katie Chang | marketing.kt-chang.com Reviews
https://marketing.kt-chang.com
Work - Graphic Design - Marketing - Photography - Architecture About Contact
marketing.kt-chang.com
Katie Chang
http://marketing.kt-chang.com/post/31748066754/summer-at-sweetwaters-video-marketing
Ldquo;Summer at Sweetwaters” video. Marketing] Promotional video for Sweetwaters Coffee and Tea. Involved with hiring the videographer, outlining, storyboarding, art direction, filming, and marketing. Theme by matt mcinerney.
Katie Chang
http://marketing.kt-chang.com/post/31748170902/i-bet-you-havent-campaign-marketing-i-was
Campaign participants wearing IBYH shirts and meeting students at the center of campus. Ldquo;I Bet You Haven’t…” campaign. Marketing] I was one of the coordinators of this campaign that included directly interacting with people, flyering, and chalking sidewalks in order to lead people to a website with video testimonies and invite them to events hosted by our church. The videos on the website are stories of individuals in the church, which play automatically as soon as you land on ibetyouhavent.com.
Katie Chang
http://marketing.kt-chang.com/post/31748693589/ginger-lemon-tea-campaign-marketing-i-was-one
Ginger Lemon Tea campaign. Marketing] I was one of the coordinators and designers of this campaign for Sweetwaters’ Ginger Lemon Tea bottles. The campaign included spray chalking, hanging printed lemons from trees, and requesting customer involvement. The lemons were used as coupons, but they also prompted people to post a picture on Facebook with the lemon to get a free bottle. Theme by matt mcinerney.
TOTAL PAGES IN THIS WEBSITE
3
Katie Chang
http://kt-chang.com/post/31742529669/ginger-lemon-tea-campaign-marketing-i-was-one
Ginger Lemon Tea campaign. Marketing] I was one of the coordinators and designers of this campaign for Sweetwaters’ Ginger Lemon Tea bottles. The campaign included spray chalking, hanging printed lemons from trees, and requesting customer involvement. The lemons were used as coupons, but they also prompted people to post a picture on Facebook with the lemon to get a free bottle. Theme by matt mcinerney.
Katie Chang
http://kt-chang.com/post/31739896079/sweetwaters-media-booklet-graphic
Graphic design] Informational booklet for potential franchisees and vendors. 6.5"x8" finished size. This booklet is fittingly photo-heavy to help visually and informatively market the coffeehouse. The use of transparent text blocks allows each photo to fill the entire page. I used a combination of cafe stock photos and photos taken by me. I did all the post-editing for the finished product. Theme by matt mcinerney.
Katie Chang
http://arch.kt-chang.com/post/31751767738/freehand-drawing-fall-2005-spring-2006
Freehand Drawing Fall 2005 - Spring 2006. Architecture] Selections from two freehand drawing classes, including a study abroad studio in Switzerland. Theme by matt mcinerney.
Katie Chang
http://arch.kt-chang.com/post/31751310123/depot-town-ypsilanti-mi-studies-winter-2008
Depot Town, Ypsilanti, MI studies Winter 2008 Sports Complex and Pavilion. Architecture] Model work, drawings, and site studies for a preliminary pavilion project and final sports complex design. Theme by matt mcinerney.
Katie Chang
http://kt-chang.com/post/31740364427/product-shots-selection-photography-product
Product shots, selection. Photography] Product shots for use on store signage, web use, and staff instructions. While definitely challenging and tedious at times, I loved the photography aspect of my job at Sweetwaters. Making the food and drinks look delicious and then creating the graphics and signage to go along with the photos was a great holistic process for me as a designer. Theme by matt mcinerney.
Katie Chang
http://graphic.kt-chang.com/post/31745393518/sweetwaters-media-booklet-graphic
Graphic design] Informational booklet for potential franchisees and vendors. 6.5”x8” finished size. This booklet is fittingly photo-heavy to help visually and informatively market the coffeehouse. The use of transparent text blocks allows each photo to fill the entire page. I used a combination of cafe stock photos and photos taken by me. I did all the post-editing for the finished product. Theme by matt mcinerney.
TOTAL LINKS TO THIS WEBSITE
15
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Katie Chang
Ginger Lemon Tea campaign. Marketing] I was one of the coordinators and designers of this campaign for Sweetwaters’ Ginger Lemon Tea bottles. The campaign included spray chalking, hanging printed lemons from trees, and requesting customer involvement. The lemons were used as coupons, but they also prompted people to post a picture on Facebook with the lemon to get a free bottle. Ldquo;I Bet You Haven’t…” campaign. The aim of this campaign was not only to announce our events, but also to give people a rea...
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