marketing614lathamr.wordpress.com
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About | marketing614lathamr
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Just another WordPress.com site. Waste Food as a Social Venture? This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Notify me of new comments via email.
marketing614lathamr | Just another WordPress.com site | Page 2
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Just another WordPress.com site. Waste Food as a Social Venture? Target Audience Description – First Draft. February 12, 2012. Selecting the Main and Dynamic Variables. February 12, 2012. If I define the segment as “Lunch restaurants that serve healthy food”, I think the main variable is “healthiness”. For us, the dynamic variable would be “waste reduction”. In our case, what we would be interested in doing is increasing the importance of the food waste reduction variable. Here’s the market plot:. Altern...
Differential Value | marketing614lathamr
https://marketing614lathamr.wordpress.com/2012/02/20/differential-value
Just another WordPress.com site. Waste Food as a Social Venture? February 20, 2012. Overall this estimate would suggest that we are adding about $1 in value over the competition. It may make sense to go with trial pricing over competitive pricing. Next post →. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. Notify me of new comments via email.
Positioning Statement Attempts | marketing614lathamr
https://marketing614lathamr.wordpress.com/2012/02/12/positioning-statement-attempts
Just another WordPress.com site. Waste Food as a Social Venture? February 12, 2012. Any thoughts about which is the better positioning statement? Next post →. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. Blog at WordPress.com.
Waste Food as a Social Venture? | marketing614lathamr
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Just another WordPress.com site. Waste Food as a Social Venture? Waste Food as a Social Venture? In the process of brainstorming how the elimination of food waste could be framed as a social venture, I have been coming back over and over and over again to ideas of corporate social responsibility. Where could a food co-op spin off something that could allow them to reduce food waste or put it to better use. I created a mind map of some of my initial ideas:. 8211; freezing unused portions of cafe meals for...
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marketing614meghanke.wordpress.com
Business Objective, Part 2: FE, Goal, and Time Frame | marketing614meghanke
https://marketing614meghanke.wordpress.com/2012/01/29/business-objective-part-2-fe-goal-and-time-frame
Happiness (and this blog) Starts Now. Business Objective, Part 1: Core Competence, Strategic Assets, and Benefits. Business Objective, Part 2: FE, Goal, and Time Frame. Who Do We Want to Target? Execution, Part 1: Product. Execution, Part 2: Communications Plan. Execution, Part 3: Channels. Larr; Who Do We Want to Target? Business Objective, Part 1: Core Competence, Strategic Assets, and Benefits. Business Objective, Part 2: FE, Goal, and Time Frame. January 29, 2012. What business are we in? To make peo...
marketing614meghanke.wordpress.com
The Positioning Statement | marketing614meghanke
https://marketing614meghanke.wordpress.com/2012/02/12/the-positioning-statement
Happiness (and this blog) Starts Now. Business Objective, Part 1: Core Competence, Strategic Assets, and Benefits. Business Objective, Part 2: FE, Goal, and Time Frame. Who Do We Want to Target? Execution, Part 1: Product. Execution, Part 2: Communications Plan. Execution, Part 3: Channels. Larr; Target Audience Descriptions. February 12, 2012. In class last week, we also went through an activity in which we selected our target audience and created a positioning statement. Here is what I came up with:.
marketing614meghanke.wordpress.com
Business Objective, Part 1: Core Competence, Strategic Assets, and Benefits | marketing614meghanke
https://marketing614meghanke.wordpress.com/2012/01/28/business-objective-part-one-core-competence-strategic-assets-and-benefits
Happiness (and this blog) Starts Now. Business Objective, Part 1: Core Competence, Strategic Assets, and Benefits. Business Objective, Part 2: FE, Goal, and Time Frame. Who Do We Want to Target? Execution, Part 1: Product. Execution, Part 2: Communications Plan. Execution, Part 3: Channels. Larr; Business Objective, Part 2: FE, Goal, and Time Frame. Happiness (and this blog) Starts Now. Business Objective, Part 1: Core Competence, Strategic Assets, and Benefits. January 28, 2012. Ability to recognize and...
marketing614meghanke.wordpress.com
Feature-Benefit-Value Map | marketing614meghanke
https://marketing614meghanke.wordpress.com/2012/02/12/feature-benefit-value-map
Happiness (and this blog) Starts Now. Business Objective, Part 1: Core Competence, Strategic Assets, and Benefits. Business Objective, Part 2: FE, Goal, and Time Frame. Who Do We Want to Target? Execution, Part 1: Product. Execution, Part 2: Communications Plan. Execution, Part 3: Channels. Larr; The Positioning Statement. February 12, 2012. We did a very helpful activity in class last week known as the laddering exercise–essentially we got into groups and discussed the features. I wonder if the main dif...
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marketing614kkliu.wordpress.com
marketing614kkliu « Just another WordPress.com site
Just another WordPress.com site. Linking benefits to metrics. Different positioning benefits require different metrics. Since the U-Car position is in the luxury sector, metrics should be associated to customer service, experience and ease. The customer experience starts from the search all the way to the end of the life of the U-Car with its owner. The post-purchase evaluation will extend to the end of the car’s life, and the use/servicing is also from buy to end of life. Looking back at CSR…. Autobody ...
marketing614klttlfld.wordpress.com
marketing614klttlfld | A graduate venture into social marketing
A graduate venture into social marketing. February 24, 2012. Of course, no strategy goes implemented without it being evaluated thereafter. The following strategy-integrated metrics should be practiced (in order, from top to bottom):. Detailing the customer experience. Articulating the positioning benefit throughout the customer experience. Setting operational metrics (known as “input” metrics). Setting evaluation metrics (known as “output” metrics), AND. February 22, 2012. Thoughts on Channel Alignment.
marketing614kpenni.blogspot.com
Marketing614_Kpenni
Friday, April 23, 2010. Thursday, April 22, 2010. Wednesday, April 21, 2010. So, this blog is coming in pretty handy for my presentation and for my final paper. Since I've been posting weekly portions of my paper in my blog, I find I can copy and paste a lot of them into my final paper and then use peer comments to change things. I'll be posting about metrics and evaluation later today once I review notes from class. Tuesday, April 13, 2010. This is my rough draft I've got so far:. Support group for anyo...
marketing614kwitting.wordpress.com
marketing614kwitting | Just another WordPress.com site
Just another WordPress.com site. Marketing Objective and Source of Volume. February 29, 2012. Metrics should be strategic, focused, integrated, causal, and competency-based. Most importantly, they must be actionable. Below I have identified possible metrics focused on the customer experience along the “path to purchase.” It will be necessary to narrow these down to a few key metrics which will allow T-Sound to optimize its investment in evaluation. Execution Part 3: Evaluating Channels. February 25, 2012.
marketing614laracha.blogspot.com
marketing614_laracha
Monday, April 19, 2010. I've been struggling with several of the possible communications objectives since our last social marketing class. First I considered Basic Awareness. Because Gift of Life definitely needs to increase their general brand awareness. I am conducting a survey to find out how many transient Michigan students recognize the brand, but my guess is that the answer will be 'few'. I threw out Top of Mind. I've settled (for now) on an Information Objective. I've been highlighting. This o...
marketing614lathamr.wordpress.com
marketing614lathamr | Just another WordPress.com site
Just another WordPress.com site. Waste Food as a Social Venture? February 25, 2012. Everything about the lunch experience at the Waist Not cafe needs to relate back to the dynamic variable of “less wasteful”. This includes experiential features such as selectable portion size and search features such as the calorie count of each portion. The Waist Not needs to make sure that they are situated in close proximity to both downtown lunch patrons, and the Food Co-op that they are getting food from. Get every ...
marketing614mdoud.wordpress.com
marketing614mdoud | Fast-Deployment Educational Facilities: Making Education Possible
Fast-Deployment Educational Facilities: Making Education Possible. Skip to primary content. Skip to secondary content. Marketing Objective and Source of Volume. Metrics, metrics, metrics. February 22, 2012. After this, I looked at linking metrics to benefits and created the following chart based on my beneficiaries’ “path to purchase”:. February 21, 2012. The flow of information seems to rely most heavily on EnsurEd and the CSR partner, Hewlett Packard, so hopefully this flow will be relatively smooth.
marketing614meghanke.wordpress.com
marketing614meghanke
Happiness (and this blog) Starts Now. Business Objective, Part 1: Core Competence, Strategic Assets, and Benefits. Business Objective, Part 2: FE, Goal, and Time Frame. Who Do We Want to Target? Execution, Part 1: Product. Execution, Part 2: Communications Plan. Execution, Part 3: Channels. Execution, Part 3: Channels. February 25, 2012. HI’s value chain, as a flow of information:. Degree of end-customer power (1-5). Product, Place, Time. February 25, 2012. Exposure to billboard ad. After operational met...
marketing614melirod.blogspot.com
Marketing614_melirod
Wednesday, April 21, 2010. Communication Objective: Behavior or Information? I was initially convinced that my commuication objective was Behavior. After all, I want to get current donors to donate again. I'm now wondering if the communications objective should be information? I asked a few people the following question: What would get you to donate again to a cause you'e donated to in the past? Based on the answers I got I conclude the following for my project:. Checking that it all makes sense. As I wa...
marketing614osemenov.blogspot.com
Marketing614_osemenov
One student's blog about the experiences of creating a hypothetical, but hopefully awesome, social marketing campaign. Friday, April 23, 2010. Things that I have to keep in mind now: 9-26 males is a HUGE demographic range, and something that I knew, however a better way of stating it that seems less foreboding is "HPV vaccination eligible males" or even "males at risk for HPV" etc. So that is definitely a change I will make for my marketing plan. Also, any ideas (readers? Links to this post. Since my cam...
marketing614rmgodwin.blogspot.com
Marketing614_rmgodwin
Monday, April 12, 2010. Main Variable versus Dynamic Variable. In the Spring-Meadows case I have chosen Innovative Schools as the main variable and Community Integration as the dynamic variable. Since the heart of Spring-Meadows competitive advantage is centered on integration of the children and learning opportunities into the community, I have made this the dynamic variable. Spring-Meadows clearly shines in this regard and will stand out among the competition, especially against private schools. A dire...