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Marketing Know-How...Pure and Simple.

22 Years of Marketing Lessons Learned...and Plenty More to Go.

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Marketing Know-How...Pure and Simple. | marketingbeacon.blogspot.com Reviews
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22 Years of Marketing Lessons Learned...and Plenty More to Go.
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Marketing Know-How...Pure and Simple. | marketingbeacon.blogspot.com Reviews

https://marketingbeacon.blogspot.com

22 Years of Marketing Lessons Learned...and Plenty More to Go.

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1

Marketing Know-How...Pure and Simple.: August 2008

http://marketingbeacon.blogspot.com/2008_08_01_archive.html

Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Thursday, August 7, 2008. Customer Service - Not This Way. Recent experiences have motivated me to address customer service over a few posts. It never ceases to amaze me how companies will claim that customers are the most important aspect of their business and that they'll do anything to ensure their satisfaction. Some actually do this while most do not. They are the absolute worst customer service organizat...

2

Marketing Know-How...Pure and Simple.: Long Live the Brand

http://marketingbeacon.blogspot.com/2009/07/long-live-brand.html

Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Tuesday, July 14, 2009. Long Live the Brand. Revolutionized direct response advertising via his unmistakable commercial presence that always opened with “Hi, Billy Mays here…”. He became the icon of direct response television commercials and infomercials. What’s interesting is the effectiveness of his pitches that resulted in the sales of millions of dollars of product. This brings up the question:. His comme...

3

Marketing Know-How...Pure and Simple.: When the Market is Soft, Buy a Mattress

http://marketingbeacon.blogspot.com/2011/07/when-market-is-soft-buy-mattress.html

Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Tuesday, July 19, 2011. When the Market is Soft, Buy a Mattress. They understood that fine-tuning their business was a must. And, this meant stepping up marketing efforts to build awareness for their Sleep Number brand while investing in digital media to encourage consumer feedback and interaction. Profits are up 114% over the year's previous quarter and sales have increased nearly 25%. This is encouragin...

4

Marketing Know-How...Pure and Simple.: July 2009

http://marketingbeacon.blogspot.com/2009_07_01_archive.html

Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Thursday, July 30, 2009. I Work Here, But I'm Also the Brand. This was too good to pass up on branding and who actually represents the brand - a blog post by marketing guru, Seth Godin. Seth nails it: when you are employed by the company, then you represent EVERYTHING about that business and thus, the brand. And, that means the good, the bad and sometimes the ugly (thank you Mr. Eastwood). Links to this post.

5

Marketing Know-How...Pure and Simple.: Denny's Marketing Gets Grander

http://marketingbeacon.blogspot.com/2009/04/dennys-marketing-gets-grander.html

Marketing Know-How.Pure and Simple. 22 Years of Marketing Lessons Learned.and Plenty More to Go. Thursday, April 2, 2009. Denny's Marketing Gets Grander. Yep, it appears Denny's. Is at it again. They must be on to something that is working. A new advertisement. Me may be asking why they would bother with another free offer. In marketing, there is no more pow. Erful word than 'f. Ee' And, it works. It's obviously working for Denny's because they wouldn't bother investing in another promotion of this ty.

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