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Essential marketing knowledge for MBA students.
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Essential marketing knowledge for MBA students.
marketingformba.blogspot.com
MBA Marketing: Nissan's Viral Ad (Maze Master I, II)
http://marketingformba.blogspot.com/2007/10/nissans-viral-ad-maze-master-i-ii.html
Essential marketing knowledge for MBA students. Thursday, October 04, 2007. Nissan's Viral Ad (Maze Master I, II). AdWeek confirms that this was a Nissan ad. Full article follows-. October 01, 2007. I broke history," says Hiro, the aptly-named time-traveling hero of Heroes, NBC's breakout hit, the second season of which premiered last week. The show has become an object of continued cult worship, strong ratings and an artfully integrated exclusive sponsorship by the new Nissan Rogue. The deal also featur...
MBA Marketing: October 2007
http://marketingformba.blogspot.com/2007_10_01_archive.html
Essential marketing knowledge for MBA students. Monday, October 15, 2007. Online Advertising is becoming Consumer Behavior's Best Friend. I hope everyone had a wonderful weekend. There is a story in the NYT. Wednesday, October 10, 2007. Why I Stopped Being a Loyal Starbucks Customer. I used to be a loyal Starbucks. In order to understand my decision, you need to first accept the fact that Starbucks simply does not take good care of its customers who order drip coffee. First, the new drip coffee brewing m...
MBA Marketing: November 2008
http://marketingformba.blogspot.com/2008_11_01_archive.html
Essential marketing knowledge for MBA students. Monday, November 24, 2008. Online Advertising Depression Proof? I was wondering yesterday, well actually it was more like last week; is there any business that is Depression proof. not just Recession proof? So, the question: Is online advertising the best investment? I would be greatly interested if anyone knows of any current, as in real-time daily research coming out regarding online advertising budgets and strategies during the current economic downturn.
MBA Marketing: It's All Over for Wal-Mart.
http://marketingformba.blogspot.com/2007/10/its-all-over-for-wal-mart.html
Essential marketing knowledge for MBA students. Friday, October 05, 2007. It's All Over for Wal-Mart. The WSJ has an article arguing that it is all over for Wal-Mart. The specific quote is- "The Wal-Mart Era, the retailer's time of overwhelming business and social influence in America, is drawing to a close.". The article also includes this cool video I use in class regularly-. Is this sort of growth a thing of the past? Subscribe to: Post Comments (Atom). Lars Perner, Ph.D. BT invites homeowners to shar...
MBA Marketing: What Women Want
http://marketingformba.blogspot.com/2007/10/what-women-want.html
Essential marketing knowledge for MBA students. Friday, October 05, 2007. An article over on AdAge reported. Yesterday the results of Anderson Analytics' annual survey of college students' brand affinities and media use. Among the clear winners: Apple, Target, and Facebook. Kind of makes me wonder why I don't see more iTunes on Facebook (though I have seen a lot of Target ads). Also interesting was that Digg. Your question about the demographics of Digg.com can be answered by quantcast-. It will be inter...
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De la stratégie à la formation jusqu'à l'application réussie sur la place de travail. Gestion de la Relation Client - CRM. Modèle des objectifs de communication. Cross selling and up selling. Bases de la communication. PNL Programmation Neuro Linguistique. Améliorez vos compétences dans le domaine du management, de la vente, du conseil ou de l'accompagnement, grâce à la PNL. Conduite - Management - Leadership. Conduite d'une équipe - Teambuilding. Soirée gestion du temps. Profil de gestion du temps.
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Marketing for Mavens
The Marketing for Mavens Blog. Tuesday, January 6, 2009. Promoting Campaigns Based on Site Visits. Currently, Marketing for Mavens. Offers 3 types of promotions; tags, visits, and individual. I'd like to take a moment to explain the visit promotions. Friday, January 2, 2009. Web Analytics is Dead! If we've learned anything in the ClueTrain era it's that mass anything no longer works. Just look at mass advertising, mass email, and mass mailings. These marketing techniques require that you hit as m...We're...
Marketing for Mavens
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MBA Marketing
Essential marketing knowledge for MBA students. Monday, November 24, 2008. Online Advertising Depression Proof? I was wondering yesterday, well actually it was more like last week; is there any business that is Depression proof. not just Recession proof? So, the question: Is online advertising the best investment? I would be greatly interested if anyone knows of any current, as in real-time daily research coming out regarding online advertising budgets and strategies during the current economic downturn.
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