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The Marketing Fray

Jump into the Marketing Fray, lively discussion of marketing hot topics and news by Copernicus Marketing Consulting.

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Jump into the Marketing Fray, lively discussion of marketing hot topics and news by Copernicus Marketing Consulting.
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The Marketing Fray | marketingfray.com Reviews

https://marketingfray.com

Jump into the Marketing Fray, lively discussion of marketing hot topics and news by Copernicus Marketing Consulting.

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1

The Marketing Fray

http://www.marketingfray.com/2011_06_01_archive.html

Monday, June 27, 2011. What's Happening at Copernicus This Week? The next installment of the Copernicus Marketing webcast. Tuesday, June 28, 1 pm (EDT). Digital Insights that Drive Strategies. Will give describe a process for building a brand strategy that's impactful. And highly executable as part of Brand ManageCamp's. Wednesday, June 29, 1 pm (EDT). Senior Vice President, Copernicus. Links to this post. Labels: news and events. Thursday, June 23, 2011. Top 10 Marketing Myths about Pricing Strategy.

2

The Marketing Fray

http://www.marketingfray.com/2011/06/whats-happening-at-copernicus-this-week_27.html

Monday, June 27, 2011. What's Happening at Copernicus This Week? The next installment of the Copernicus Marketing webcast. Tuesday, June 28, 1 pm (EDT). Digital Insights that Drive Strategies. Will give describe a process for building a brand strategy that's impactful. And highly executable as part of Brand ManageCamp's. Wednesday, June 29, 1 pm (EDT). Senior Vice President, Copernicus. Labels: news and events. Subscribe to: Post Comments (Atom). What's This Blog All About? Follow us on Twitter.

3

The Marketing Fray

http://www.marketingfray.com/2011_02_01_archive.html

Tuesday, February 15, 2011. Brand Advocates vs. Influentials. Two of our colleagues exchanged a lively debate last week about the differences between brand advocates. In a product category. We've got a new webcast coming up tomorrow on the topic of brand advocates and have done more than reading on the topic of advocacy recently, so thought now was good as time as any to do a brief clarification of terms. To do it the same way that brand advocates are. If you can find them and figure out how to communica...

4

The Marketing Fray

http://www.marketingfray.com/2011_08_01_archive.html

Wednesday, August 3, 2011. 10 Critical Components of a Marketing Audit. The marketing audit is to the marketing department what a financial audit is to the accounting department. A comprehensive review of a company's marketing environment, objectives, strategies, and activities compared to world class standards, the marketing audit identifies operational strengths and weaknesses and recommends changes to the company's marketing plans and programs. Here are 10 of 25 key dimensions. 7 The performance of no...

5

The Marketing Fray

http://www.marketingfray.com/2011_04_01_archive.html

Thursday, April 28, 2011. Branding 2.0: On-Demand and Q&A. In case you missed Jeff Maloy’s webcast yesterday, “Branding 2.0: Bring Strategy and Execution Together to Capture Hearts and Minds,” you can watch it now on-demand at:. Http:/ www.copernicusmarketing.com/consult/webcasts.shtml. Jeff’s talk generated a couple of questions, which we thought we’d publish along with his answers here. I can say that having a clear, high-value target and developing a positioning based on the needs, problems, and motiv...

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Wednesday, August 3, 2011. 10 Critical Components of a Marketing Audit. The marketing audit is to the marketing department what a financial audit is to the accounting department. A comprehensive review of a company's marketing environment, objectives, strategies, and activities compared to world class standards, the marketing audit identifies operational strengths and weaknesses and recommends changes to the company's marketing plans and programs. Here are 10 of 25 key dimensions. 7 The performance of no...

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