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The Marketing Playbook - Five plays to handle most situations

Five plays to handle most situations

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The Marketing Playbook - Five plays to handle most situations | marketingplaybook.com Reviews

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Five plays to handle most situations

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1

Learning Swift and the Best of Both Worlds play - The Marketing Playbook

http://marketingplaybook.com/2015/03/learning-swift-and-the-best-of-both-worlds-play

Five plays to handle most situations. Skip to primary content. Learning Swift and the Best of Both Worlds play. Well, having suffered through Objective C and liked XCode compiler, it has sure been interesting to see what Apple has come up next with Swift. It’s the brain. Child of Chris Lattner. He’s had a pretty incredible career, developing LLVM (a compiler backend) and then Clang (a front end) and finally XCode that’s been used for Apple’s development tools. Let interestingNumbers = [. Var largest = 0.

2

Winning the consultant drag race - The Marketing Playbook

http://marketingplaybook.com/2013/03/winning-the-consultant-drag-race

Five plays to handle most situations. Skip to primary content. Winning the consultant drag race. Who hasn’t thought about being a consultant. Ok maybe it is in a negative sense to be out of the line of fire for a while. Maybe on the positive, it’s to help lots of people. One of us (you can guess which! I What is everyone talking about and what is the big idea that they are staying. Big data. Cloud. 4g. II What do people think is just impossible and can’t be done easily. That’s the gap. 1 Specific Tools&#...

3

Cameras from Platform to Stealth to Drag Race - The Marketing Playbook

http://marketingplaybook.com/2013/03/cameras-from-platform-to-stealth-to-dragrace

Five plays to handle most situations. Skip to primary content. Cameras from Platform to Stealth to Drag Race. It is incredible sometimes to watch how some fields can completely change due to a technical revolution. The digital camera business is clearly one of these. For decades mechanical cameras were similar and dominated by a high end duopoly of Canon and Nikon with Minolta as the dark horse. Today the world is again Balkanized. Nikon and Canon don’t have competitor systems because they need...Sony, n...

4

Blackmagic proves (in another market) that a simple, focused product can win - The Marketing Playbook

http://marketingplaybook.com/2012/05/blackmagic-proves-in-another-market-that-a-simple-focused-product-can-win

Five plays to handle most situations. Skip to primary content. Blackmagic proves (in another market) that a simple, focused product can win. It’s a subtle kind of stealth. Another good sign for new entrants, do something simple that fits at a great price point and the internet will take over and sell it for you…. It is like building a car for a worldwide market and having it leave the factory with 3 wheels. Some, like Nikon, took 3 years to realise there was even a market! This entry was posted in Stealth.

5

Stocks, bonds, commodities and apple - The Marketing Playbook

http://marketingplaybook.com/2012/02/stocks-bonds-commodities-and-apple

Five plays to handle most situations. Skip to primary content. Stocks, bonds, commodities and apple. John told me that an smart analyst looks at stocks excluding apple. It is hard to imagine a company better executing on a drag race than apple. A remarkable achievement but illustrates a very traditional approach to losing. That let him win in important niches so converting to a stealth segment play. Notably education and graphics design. But the real innovation at that point was the conversion back to a ...

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...a small DOSE of 3C's and 4P's: July 2007

http://3c-4p.blogspot.com/2007_07_01_archive.html

A small DOSE of 3C's and 4P's. My thoughts on the what's going on in Web2.0ish world! Friday, July 20, 2007. In-game advertising: will be offering adsense to game makers. Posted by AMT Inc at 8:39 AM. Friday, July 13, 2007. Support for all iPod accessories doesn’t support all car adapters for playing back, only charging. An easy way to transfer phone numbers, via AT&T, from an existing phone. Copy and paste support. Flash support anywhere (including browser). Voice recognition or voice dialing. AT&T is f...

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...a small DOSE of 3C's and 4P's: June 2007

http://3c-4p.blogspot.com/2007_06_01_archive.html

A small DOSE of 3C's and 4P's. My thoughts on the what's going on in Web2.0ish world! Friday, June 22, 2007. 15 Things MSFT should do to make better computing. Internet Explorer should automatically fix incorrect domain extensions. Ever go to Google.ocm? Or Yahoo.co.k? Why doesn’t IE just auto-fix (or at least auto-suggest) the entry? Alarms and reminders must require attention. This one really annoys me - you should not be able to minimize the Reminders window. Ever! Forget saving multiple revisions, ju...

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Thinking by Peter Davidson

http://peterthink.blogs.com/thinking

Thinking by Peter Davidson. Ideas and Commentary on Advertising, Branding, Marketing, Technology and Culture. Daniel Pink: A Whole New Mind: Moving from the Information Age to the Conceptual Age. For anyone doing anything creative or trying to understand the rise of creative minds in business, design, communication, technology, etc. This is the latest must read. It's fascinating. Robert Scoble: Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers. Don't be the last one to r...

bizwerk.blogspot.com bizwerk.blogspot.com

Bizwerk: September 2004

http://bizwerk.blogspot.com/2004_09_01_archive.html

Saturday, September 25, 2004. Bnoopy is in fact turning out to be a great blog. Case in point: Persistence Pays, Part 2. Which tells some stories about the bulldog tenacity of Vinod Khosla, founder of Sun, who flew with his team to the headquarters of a corporation who had just rejected his offer and accepted a competitor's and sat in the lobby until they got an audience with the people who had just turned them down. Great stuff. Posted by Caterina Fake at 3:29 PM. Tuesday, September 21, 2004. Glocalizat...

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Bizwerk: October 2004

http://bizwerk.blogspot.com/2004_10_01_archive.html

Tuesday, October 05, 2004. Notes from Web 2.0. We're here at Web 2.0. In San Francisco. I'll take some notes here:. Business Models for RSS:. Authors, as always, being left behind? Will the market sort out the compensation for each of the constituencies - author, publisher, RSS service? Do the authors even care? I've heard the word "Kumbaya" twice now to describe something touchy-feely, let's all hold hands. Dialing on the App Tone. At this point the sessions began and I stopped taking notes.

bizwerk.blogspot.com bizwerk.blogspot.com

Bizwerk: Mashup Camp

http://bizwerk.blogspot.com/2005/12/mashup-camp.html

Tuesday, December 27, 2005. Is spearheading an 'unconference' initiative called 'Mashup Camp'. A lot of the so-called "Web 2.0" conferences have a traditional top-down talking head format, and he thinks that if all the hackers came, brought their laptops and hunkered down together for a few days, some great new things could be built, connections made, ideas spawned. I love it! Watch the Mashup Camp. Site (nothing there yet) for future details. Posted by Caterina Fake at 5:30 PM. Subscribe to my feed.

bizwerk.blogspot.com bizwerk.blogspot.com

Bizwerk: May 2004

http://bizwerk.blogspot.com/2004_05_01_archive.html

Monday, May 31, 2004. All the Other Kids are Doing It. Writes about a company that uses peer pressure as a marketing tool to sell online games:. Xfire is free to users and is growing well the product has been out for four months and has been downloaded over 500,000 times. So where's the money? Posted by Caterina Fake at 10:36 AM. Friday, May 21, 2004. I love getting shit done. Caterina's To-Do List January 1-2. Originally uploaded by caterina. I found this very inspiring. Reading In Search of Excellence.

bizwerk.blogspot.com bizwerk.blogspot.com

Bizwerk: Two obvious secrets

http://bizwerk.blogspot.com/2005/12/two-obvious-secrets.html

Thursday, December 29, 2005. A great observation on Seth Godin's blog. The two obvious secrets of every service business. 2 Pay attention to detail. The thing that's so surprising is how little attention is paid to these two, how often we run into people (business to business or b2c) who are totally clueless about them. All the magazine ads in the world can't undo one lousy desk clerk. All businesses are service business and experience is the product. Requiring daily - sometimes 24-hrs a day - hands-on m...

bizwerk.blogspot.com bizwerk.blogspot.com

Bizwerk: Show not tell

http://bizwerk.blogspot.com/2006/01/show-not-tell.html

Wednesday, January 11, 2006. You can no longer tell people about your brand; you have to let them experience it.". Posted by Caterina Fake at 5:14 PM. Email: caterina [at] gmail [dot] com. Blog Archives and Living Ideas. Google releases astonishingly bad Blog Search. Decisions based on Intuition vs. Data. Glocalization and Web 2.0. Slowly but surely consumers are being taught the v. Subscribe to my feed.

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The Marketing Playbook - Five plays to handle most situations

Five plays to handle most situations. Skip to primary content. Skip to secondary content. Learning Swift and the Best of Both Worlds play. Well, having suffered through Objective C and liked XCode compiler, it has sure been interesting to see what Apple has come up next with Swift. It’s the brain. Child of Chris Lattner. He’s had a pretty incredible career, developing LLVM (a compiler backend) and then Clang (a front end) and finally XCode that’s been used for Apple’s development tools. Var largest = 0.

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