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mass-logic.com

mass+logic

mass+logic is my collaboratory of business thinking, digital strategy, and technology. Focus on the transformation of culture, marketing, and technology.

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mass+logic is my collaboratory of business thinking, digital strategy, and technology. Focus on the transformation of culture, marketing, and technology.
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mass+logic | mass-logic.com Reviews

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mass+logic is my collaboratory of business thinking, digital strategy, and technology. Focus on the transformation of culture, marketing, and technology.

INTERNAL PAGES

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1

Atlanta | mass+logic :: owners manual

http://www.mass-logic.com/archives/tag/atlanta

Mass logic : owners manual. Business design] [social computing]. Subscribe via RSS,. New posts in your reader. Power Of Now: Media and Marketing Take On The Real Time Challenge. RealTimeSucks is generally true. I was really surprised to achieve alignment with my panel. Colleagues over the term “Advocate” vs. 8221;Influencer.” The fundamentals of Real Time Marketing planning, creating and amplifying were discussed in the session. Thanks OMMA for the event. Video streaming by Ustream. Lynne D. Johnson.

2

Badgeless | mass+logic :: owners manual

http://www.mass-logic.com/archives/tag/badgeless

Mass logic : owners manual. Business design] [social computing]. Subscribe via RSS,. New posts in your reader. A Foundation for Social Advertising. Thanks to Social Media Club. Socialmediaclub) and my favorite gathering at each SXSW, Social Media Clubhouse. Youtube]http:/ youtu.be/uIe eDxIZEk[/youtube]. Citizen Marketer 2.1. Digital Influence Mapping Project. Inside the Marketers Studio. John Battelle’s Searchblog. KDPaine’s PR Measurement Blog. Lynne D. Johnson. Social Media in China and across Asia.

3

DishyMix | mass+logic :: owners manual

http://www.mass-logic.com/archives/tag/dishymix

Mass logic : owners manual. Business design] [social computing]. Subscribe via RSS,. New posts in your reader. DishyMix: Susan Bratton Community Powered Podcast SXSW. Had a great time talking with Susan Bratton. About Social Media Marketing musings. Her DishyMix. Podcast is a daily must hear! Thanks for the conversation Susan! Citizen Marketer 2.1. Digital Influence Mapping Project. Inside the Marketers Studio. John Battelle’s Searchblog. KDPaine’s PR Measurement Blog. Lynne D. Johnson.

4

Event | mass+logic :: owners manual

http://www.mass-logic.com/archives/tag/event

Mass logic : owners manual. Business design] [social computing]. Subscribe via RSS,. New posts in your reader. THE BUSINESS OF BEING SOCIAL: it’s all about the data. Excellent recap from the 2015 Mobile World Congress. Mobile World Congress 2015: Full Recap. From Ogilvy and Mather. Power Of Now: Media and Marketing Take On The Real Time Challenge. RealTimeSucks is generally true. I was really surprised to achieve alignment with my panel. Colleagues over the term “Advocate” vs. Video streaming by Ustream.

5

Going native? Watch John Oliver explain… | mass+logic :: owners manual

http://www.mass-logic.com/archives/358

Mass logic : owners manual. Business design] [social computing]. Subscribe via RSS,. New posts in your reader. Watch John Oliver explain…. 8220;Native Ads are like raisins in a cookie…nobody wants them there.” Brilliant perceptive on the trouble with native advertising and the fall of media literacy. Watch John Oliver at work:. Subscribe to comments RSS. Comments for this post. Please, feel free to post your own comment. Click here to cancel reply. These are required fields. Citizen Marketer 2.1.

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iMediaWorksConnect by @iMediaMichelle: iPhone

http://www.imediaworksconnect.com/iphone

Creating Your Digital Roadmap. September 20, 2010. How Do You Define Mobile? The Pew Internet and American Life Project and The Nielsen Company released a joint report last week, The Rise of Apps Culture. Is the consumer’s mobile app addiction just a fad, or will this behavior start to define new standards for the user experience? 0160; My three predictions:. 1) Apps Are the New WWW. 2) No One Is An Island. 0160; What are your predictions? Posted at 03:14 PM in DigitalJourney. Save to del.icio.us. Custom...

imediaworksconnect.com imediaworksconnect.com

How Do You Define Mobile? - iMediaWorksConnect by @iMediaMichelle

http://www.imediaworksconnect.com/2010/09/how-do-you-define-mobile.html

Creating Your Digital Roadmap. Laquo; What Foursquare Could Be When It Grows Up. Why Do You Use Twitter? Part 1 - Opinion ». September 20, 2010. How Do You Define Mobile? The Pew Internet and American Life Project and The Nielsen Company released a joint report last week, The Rise of Apps Culture. Is the consumer’s mobile app addiction just a fad, or will this behavior start to define new standards for the user experience? 0160; My three predictions:. 1) Apps Are the New WWW. 2) No One Is An Island.

imediaworksconnect.com imediaworksconnect.com

Why Do You Use Twitter? Part 3 - Relationships - iMediaWorksConnect by @iMediaMichelle

http://www.imediaworksconnect.com/2010/10/why-do-you-use-twitter-part-3-relationships.html

Creating Your Digital Roadmap. Laquo; Why Do You Use Twitter? Part 2 - Reputation. October 27, 2010. Why Do You Use Twitter? Part 3 - Relationships. At last we come to what I now consider one of the most important drivers behind Why Do I Twitter series - Reason #3. They ask.  You don’t really know who these people are, do you? 0160; My reaction: Um, wasn’t that the original idea to begin with to get to know people slowly by interacting on a day to weekly basis? When I was an undergrad student at UVa, I a...

imediaworksconnect.com imediaworksconnect.com

The Journey to Social Business: Lessons from the Trenches - iMediaWorksConnect by @iMediaMichelle

http://www.imediaworksconnect.com/2010/03/the-journey-to-social-business-lessons-from-the-trenches.html

Creating Your Digital Roadmap. Laquo; Has Your Social Media Turned the Corner? What Foursquare Could Be When It Grows Up ». March 12, 2010. The Journey to Social Business: Lessons from the Trenches. For the past five years, media and marketers alike have been star struck by the rise of macro social community platforms such as MySpace, YouTube, Second Life, Facebook, Twitter and now FourSquare and Gowalla. Summarizing the takeaways was no small task thanks to Liz Philips (@iizliz) for helping me walk thro...

imediaworksconnect.com imediaworksconnect.com

Storytelling - iMediaWorksConnect by @iMediaMichelle

http://www.imediaworksconnect.com/storytelling.html

Creating Your Digital Roadmap. STORYTELLING sto - ry - tell - ing [stohr - ee - tel - ing]. The art of relating or sharing anecdotes, tall tales or narratives, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader. The earliest forms of storytelling are thought to have been primarily oral combined with gestures and expressions. We're fortunate today to have so many richer means of. I love telling and sharing great stories and encourage brands to make ...

imediaworksconnect.com imediaworksconnect.com

iMediaWorksConnect by @iMediaMichelle: Influencers

http://www.imediaworksconnect.com/influencers

Creating Your Digital Roadmap. October 27, 2010. Why Do You Use Twitter? Part 3 - Relationships. At last we come to what I now consider one of the most important drivers behind Why Do I Twitter series - Reason #3. Most people I talk to about social media seem surprised that I have real friends on Twitter:  The idea that I’ve cultivated meaningful personal and professional relationships through social media channels still feels very alien to most.  How can that be? 0160; Then organize one yourself :).

imediaworksconnect.com imediaworksconnect.com

What Foursquare Could Be When It Grows Up - iMediaWorksConnect by @iMediaMichelle

http://www.imediaworksconnect.com/2010/04/what-foursquare-could-be-when-it-grows-up.html

Creating Your Digital Roadmap. Laquo; The Journey to Social Business: Lessons from the Trenches. How Do You Define Mobile? April 20, 2010. What Foursquare Could Be When It Grows Up. With over a million users and growing, Foursquare has quickly become one of the new darlings of the social media stage.  . Local businesses and larger brands such as Starbucks have jumped on board hoping to build greater one-to-one connection with its user base.  . 3 Ways to Create Stickier Users. Foursquare has become an eve...

imediaworksconnect.com imediaworksconnect.com

Creating Your Digital RoadmapTM - iMediaWorksConnect by @iMediaMichelle

http://www.imediaworksconnect.com/creating-your-digital-roadmaptm.html

Creating Your Digital Roadmap. Creating Your Digital RoadmapTM. Do You Have the Right Roadmap? Consumers are forcing brands to change the way they communicate and engage in the marketplace. To succeed, brands must create and own relevant culture and use digital to drive it with their consumers. Help marketers get on the right road and execute a strategy that:. Builds targeted brand awareness and recruits new fans. Extends their marketplace footprint. Strengthens customer loyalty and brand love. Next, we’...

imediaworksconnect.com imediaworksconnect.com

iMediaWorksConnect by @iMediaMichelle: Location-Based Networks

http://www.imediaworksconnect.com/location-based-networks

Creating Your Digital Roadmap. April 20, 2010. What Foursquare Could Be When It Grows Up. With over a million users and growing, Foursquare has quickly become one of the new darlings of the social media stage.  . The allure of mayorship and offbeat merit badges initially provided user stickiness; however for some consumers those novelties may be wearing thin (several valid reasons listed here in a recent post by friend and industry colleague, Jeff Hilimire. 3 Ways to Create Stickier Users. It’s nice to s...

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Mass logic : owners manual. Business design] [social computing]. Subscribe via RSS,. New posts in your reader. We've got 39 articles so far. Facebook F8 2017 Highlights for Marketers. Watch and listen to my highlights from the 2017 Facebook F8 event. I have a focused chat about the event these three themes:. Facebook enables developers to use AR Studio now to power Facebook Camera and Live interactions with AI tools. Key areas are: Information, Digital Objects, and Enhancement. Where you want to be.

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