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麦克法登 是综合性的品牌策略研究与咨询顾问机构，麦克法登公司坚持
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麦克法登新产品市场顾问 | 产品顾问服务 - 麦克法登新产品市场顾问
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麦克法登 2014 - 2015 版权所有 粤ICP备13065282号.
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三点式品牌管理 模式是O2O品牌管家工作的重要内容，痛点 热点 爆点，分别对应不同的营销重点阶段，像三个紧密链接的齿轮形成有机互动。 痛点 针对天使用户/发烧级达人，用户参与式的品牌发展，打造 我的 品牌。 热点 针对早期粉丝用户，标签效应，高感知价值，营造 我是 效应。 爆点 针对大众消费群/跟随者，裂变效应，制造 我也要 的群体效应。 麦克法登 2014 - 2015 版权所有 粤ICP备13065282号.
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麦克法登的工作都与企业经营生意密切相关，而生意是竞争 抢 的结果，从来没有什么非你莫属的生意，当有老板自豪地说 我的产品没有竞争对手 时，那么也很可能意味着他的产品没有市场。 麦克法登认为 生意是抢回来的 新品市场预测工作正是要预测并分析几个关键问题 抢谁的 如何抢 能抢多少 花多少钱去抢. 我们接触过大量不同规模的企业，发现企业老板基本有两点共同的心理特征，一是 自恋 ，二是 孤独。 以新品决策为例，可以大胆假设各种产品功能和市场营销组合，但一定要证实它比起对手有着更高的竞争力 我们以 潜在市场份额 指标进行预测 ，否则推出市场后将是一试就错，悔之晚矣。 因为任何生意都是竞争的结果，是 抢 回来的，问题只在于 抢谁的、如何抢、能抢多少、花多少钱去抢 而已。 顾客的想象力总是有限的，正如乔布斯说的 消费者并不知道自己需要什么 ，又如汽车大王亨利福特的名言 如果我当年去问顾客他们想要什么，他们肯定会说需要一匹更快的马。 英国伦敦城市大学 City University 社会学研究及统计硕士，从事市场研究及咨询行业15年以上经验。 麦克法登 2014 - 2015 版权所有 粤ICP备13065282号.
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曾作为广东太阳神集团公司市场部经理，以 当太阳升起来的时候 的品牌形象创造出年营业额13亿元的历史辉煌，并成功开创了中国市场多项第一纪录 第一个导入CI系统的企业 第一个营业额破十亿的保健品品牌 第一家在香港上市的内地民营企业 第一个因理性的策略思维及严谨的品牌管理，而取得显赫成绩的民营品牌。 先后出任广东自然饮有限公司总顾问，在短时间内扭转自然饮口服液的经营颓势，并成为著名的健康品牌 担任北京乌鸡精厂市场经营公司总经理，从零开始把中华乌鸡精打造成名扬四方的知名品牌，也使北京乌鸡精厂这一社会福利企业取得惊人的经营业绩，造福了大批残疾人士 担任北京达因集团 保健品/ IT业/房地产/家具 副总裁兼达因药业公司总经理，挽救达因药业于濒死困境，把其御苁蓉口服液经营成为保健品行业的明星品牌，并且成为众多企业在品牌经营管理方面的学习榜样。 英国伦敦城市大学 City University 社会学研究及统计硕士，从事市场研究及咨询行业15年以上经验。 麦克法登 2014 - 2015 版权所有 粤ICP备13065282号.
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Week 2: Computer Ethics. Week 2: Assignment 1: Computer Ethics Blog. Sunday, January 16, 2011. Week 2: Assignment 1: Computer Ethics. Explain the difference between act utilitarianism and rule utilitarianism? There seems to be the strange misconception that act utilitarianism and rule utilitarianism really lead to the same outcomes (see for example here. This is completely wrong. Let's first get the definitions straight:. AU is the view that morally right action. Is a set of exclusive rights. To these ri...
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