reinventingradioresearch.com
So, How Many People Really Tune Out When the Spots Come On? | Re-Inventing Radio Research
https://reinventingradioresearch.com/2011/12/19/so-how-many-people-really-tune-out-when-the-spots-come-on
Conversations towards better research. So, How Many People Really Tune Out When the Spots Come On? So, How Many People Really Tune Out When the Spots Come On? December 19, 2011. The headline sure is encouraging. According to the Coleman Insights/Arbitron/Media Monitors study,. What Happens When the Spots Come On,. Radio stations hold 93% of their lead-in audience through the average stop set. The problem is we don’t know exactly how much lower. Our station. (Maybe they were running spots too.)...Jaye ...
reinventingradioresearch.com
Steve Jobs | Re-Inventing Radio Research
https://reinventingradioresearch.com/tag/steve-jobs
Conversations towards better research. Posts Tagged ‘Steve Jobs’. The “No Research” Legacy of Steve Jobs. November 13, 2011. As a researcher, it’s a little dispiriting to hear the constant refrain that Steve Jobs achieved his remarkable string of successes without any. Market research. And it’s positively frightening to think that thousands of less-talented entrepreneurs will blindly follow Jobs’ example of working without a net, only to come crashing down to earth. Emphasis mine]. And then there wer...
reinventingradioresearch.com
future of radio | Re-Inventing Radio Research
https://reinventingradioresearch.com/category/future-of-radio
Conversations towards better research. Archive for the ‘future of radio’ Category. Who cares if radio survives? Something else will happen.”. November 13, 2011. This is one of my favourite new quotes. It’s from Ira Glass of public radio’s This American Life in a recent public forum. Though I’m sure a few folks who own broadcast licenses would disagree, there’s an essential truth and an implicit hope here for the rest of us who are attached to the radio business one way or another. The key is staying open...
reinventingradioresearch.com
“Who cares if radio survives? Something else will happen.” | Re-Inventing Radio Research
https://reinventingradioresearch.com/2011/11/13/“who-cares-if-radio-survives-something-else-will-happen
Conversations towards better research. Who cares if radio survives? Something else will happen.”. Who cares if radio survives? Something else will happen.”. November 13, 2011. This is one of my favourite new quotes. It’s from Ira Glass of public radio’s This American Life in a recent public forum. Though I’m sure a few folks who own broadcast licenses would disagree, there’s an essential truth and an implicit hope here for the rest of us who are attached to the radio business one way or another. The key ...
reinventingradioresearch.com
Coleman Insights | Re-Inventing Radio Research
https://reinventingradioresearch.com/tag/coleman-insights
Conversations towards better research. Posts Tagged ‘Coleman Insights’. So, How Many People Really Tune Out When the Spots Come On? December 19, 2011. The headline sure is encouraging. According to the Coleman Insights/Arbitron/Media Monitors study,. What Happens When the Spots Come On,. Radio stations hold 93% of their lead-in audience through the average stop set. The problem is we don’t know exactly how much lower. Our station. (Maybe they were running spots too.). All in all, two listener...Jaye Albr...
reinventingradioresearch.com
community | Re-Inventing Radio Research
https://reinventingradioresearch.com/tag/community
Conversations towards better research. Posts Tagged ‘community’. Who cares if radio survives? Something else will happen.”. November 13, 2011. This is one of my favourite new quotes. It’s from Ira Glass of public radio’s This American Life in a recent public forum. Though I’m sure a few folks who own broadcast licenses would disagree, there’s an essential truth and an implicit hope here for the rest of us who are attached to the radio business one way or another. And identifying new opportunities. The ke...
reinventingradioresearch.com
data management | Re-Inventing Radio Research
https://reinventingradioresearch.com/tag/data-management
Conversations towards better research. Posts Tagged ‘data management’. Is Radio Ready to Manage the Data Deluge? October 15, 2011. Estimates that mankind will create 1.8 zettabytes of data in 2011. That’s 1.8 trillion. Gigabytes, some 9 times greater than the amount of data we generated as recently as 5 years ago. The sheer volume of data, and the race to harness its value, has potential to be a game-changer. The whole notion of Big Data holds huge promise, but also raises big questions. RAIN (Radio and ...
reinventingradioresearch.com
PPM | Re-Inventing Radio Research
https://reinventingradioresearch.com/category/ratings/ppm
Conversations towards better research. Archive for the ‘PPM’ Category. In-Car Listening: the Black Hole of Radio Ratings. February 11, 2012. With all the hand-wringing about new in-dash audio alternatives to radio, it’s amazing that we don’t really know how much time people spend listening to radio in the car. All of this suggests that we should probably be crediting more radio listening to the car. Should PPM-rated stations design and target their programming to the in-car listener, and promote usage of...
reinventingradioresearch.com
Jaye Albright | Re-Inventing Radio Research
https://reinventingradioresearch.com/tag/jaye-albright
Conversations towards better research. Posts Tagged ‘Jaye Albright’. So, How Many People Really Tune Out When the Spots Come On? December 19, 2011. The headline sure is encouraging. According to the Coleman Insights/Arbitron/Media Monitors study,. What Happens When the Spots Come On,. Radio stations hold 93% of their lead-in audience through the average stop set. The problem is we don’t know exactly how much lower. Our station. (Maybe they were running spots too.). All in all, two listeners h...Jaye Albr...
reinventingradioresearch.com
JeffVidler | Re-Inventing Radio Research
https://reinventingradioresearch.com/author/jeffvidler
Conversations towards better research. In-Car Listening: the Black Hole of Radio Ratings. February 11, 2012. With all the hand-wringing about new in-dash audio alternatives to radio, it’s amazing that we don’t really know how much time people spend listening to radio in the car. If you ask them, most North Americans will tell you that at least 50% of the time they spend listening to radio is done in the car. But diaries typically show that just over a third of all listening takes place in the car. Should...
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