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Marketing Metrics

Saturday, November 3, 2012. TellMyCell.com Launches SMS Drip Campaigns. I classify my email messaging programs into 3 categories:. Promotional blasts (1 message out to a whole list or portion of a list). Transactional messages (administrative messages whose primary purpose is not promotional). Drip campaigns (automated messages that are sent repeatedly to specific cohorts as they meet the qualifying criteria). Posted by Luisa Woods. Links to this post. Tuesday, October 2, 2012. Basically the model looks ...

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Marketing Metrics | measuremarketingsuccess.blogspot.com Reviews
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Saturday, November 3, 2012. TellMyCell.com Launches SMS Drip Campaigns. I classify my email messaging programs into 3 categories:. Promotional blasts (1 message out to a whole list or portion of a list). Transactional messages (administrative messages whose primary purpose is not promotional). Drip campaigns (automated messages that are sent repeatedly to specific cohorts as they meet the qualifying criteria). Posted by Luisa Woods. Links to this post. Tuesday, October 2, 2012. Basically the model looks ...
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Marketing Metrics | measuremarketingsuccess.blogspot.com Reviews

https://measuremarketingsuccess.blogspot.com

Saturday, November 3, 2012. TellMyCell.com Launches SMS Drip Campaigns. I classify my email messaging programs into 3 categories:. Promotional blasts (1 message out to a whole list or portion of a list). Transactional messages (administrative messages whose primary purpose is not promotional). Drip campaigns (automated messages that are sent repeatedly to specific cohorts as they meet the qualifying criteria). Posted by Luisa Woods. Links to this post. Tuesday, October 2, 2012. Basically the model looks ...

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Marketing Metrics: February 2008

http://measuremarketingsuccess.blogspot.com/2008_02_01_archive.html

Thursday, February 21, 2008. Why is Adwords King? Why is Google Adwords so popular as an advertising channel? I have had many people tell me that it is because it is so effective at targeting, and generates a higher return on investment. It stands to reason.people are out searching for what you're offering at the very moment that you reach them. I could certainly make that argument to a client with confidence. But then again, where else could the searcher find so many of your competitors all in one place?

2

Marketing Metrics: June 2008

http://measuremarketingsuccess.blogspot.com/2008_06_01_archive.html

Thursday, June 19, 2008. Multivariate Test Conversion Page. Thanks so much for participating in my multivariate test. Or, if you came straight here from somewhere else, and are willing to take 2 seconds to participate, I'd appreciate it. Just click the link. Posted by Luisa Woods. Links to this post. Multivariate Testing, A Work in Progress. From Content.Robot.). So, I thought I would set up the experiment here instead. Of course, I'll have to pay all of my friends and loved ones to come and visit th...

3

Marketing Metrics: November 2009

http://measuremarketingsuccess.blogspot.com/2009_11_01_archive.html

Monday, November 16, 2009. Predictive Analytics.Maybe the Models are More Accurate than I Imagined. I attended an Emerging Markets conference last week alongside a group of entrepreneurs, libertarians, and disheartened taxpayers from the first world, looking for ways to escape the long grasping arm of the tax man, the encroachment of inflation and the total destruction of their wealth. The punchline goes."you see the second mountaintop north of us across the valley? Well, we're there.". The prevailing th...

4

Marketing Metrics: September 2008

http://measuremarketingsuccess.blogspot.com/2008_09_01_archive.html

Thursday, September 18, 2008. Brand Awareness is a Metric, NOT a Goal. OK just a quick one. Here it is 1:00 in the morning, and I have to write this because it's on my mind. I'll regret it when the alarm goes of at 6:something. I read a whitepaper recently, and it started off by making the critical point that in order to design metrics, you must be clear about your objectives. OK we all agree. But then this same document goes on to outline brand awareness as an objective. Posted by Luisa Woods.

5

Marketing Metrics: Predictive Versus Descriptive Modeling with Analytics

http://measuremarketingsuccess.blogspot.com/2008/04/predictive-versus-descriptive-modeling.html

Thursday, April 17, 2008. Predictive Versus Descriptive Modeling with Analytics. I wanted to post about approaches to using web analytics data that recognize its limitations, and its power. I'm going to start out with a couple of definitions. What do I mean when I say predictive versus descriptive modeling? Web analytics falls in to the latter category. It is a set of descriptive, historical statistics. Past Versus Future Performance. I direct marketing activities for a division of a financial publisher&...

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The Right Offer Strategy: Stunning Revelation: Marketers Responsible for the US Mortgage Crisis

http://offerstrategy.blogspot.com/2008/04/stunning-revelation-marketers.html

The Right Offer Strategy. Wednesday, April 9, 2008. Stunning Revelation: Marketers Responsible for the US Mortgage Crisis. I spend all day reading hard-hitting sales copy and financial headlines like this one:. Why This Housing Crash Could be Worse than the 1990s. Of course, one of the big topics around the watercooler in my office is the crashing real-estate market in the US, the subprime mortgage crisis, and the fallout on Wallstreet. 1 attract the desired target market. In my recent article " Let's ra...

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Moving to and living in...Argentina: Alternative forms of education in Buenos Aires: Waldorf and homeschooling

http://movingtoargentina.typepad.com/my_weblog/2007/11/alternative-for.html?cid=6a00d83452682669e2011168cb7191970c

Moving to and living in.Argentina. Laquo; Expat and multi-lingual resources for children and parents. Three new jobs in Buenos Aires ». Alternative forms of education in Buenos Aires: Waldorf and homeschooling. I've mentioned several schooling options in the past in Buenos Aires - from private, traditional American and British English schools to public schools to private bi-lingual schools such as the French Lycee. That is helpful if you're considering homeschooling overseas. Http:/ groups.yahoo....We ar...

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The Right Offer Strategy: I know, How about we raffle off an IPOD?

http://offerstrategy.blogspot.com/2008/04/i-know-how-about-we-raffle-off-ipod.html

The Right Offer Strategy. Wednesday, April 9, 2008. I know, How about we raffle off an IPOD? One of the main differences between direct marketing copy and other forms of advertising copy is the "call to action". The call to action has two key components. 1 a specific instruction to act, along with a clear explanation of what to do and how. 2 a premium or incentive to take the desired action now. Who do they want to take the action, exactly? Let me give you an example, off the top of my head, from a compa...

offerstrategy.blogspot.com offerstrategy.blogspot.com

The Right Offer Strategy: April 2008

http://offerstrategy.blogspot.com/2008_04_01_archive.html

The Right Offer Strategy. Wednesday, April 9, 2008. Stunning Revelation: Marketers Responsible for the US Mortgage Crisis. I spend all day reading hard-hitting sales copy and financial headlines like this one:. Why This Housing Crash Could be Worse than the 1990s. Of course, one of the big topics around the watercooler in my office is the crashing real-estate market in the US, the subprime mortgage crisis, and the fallout on Wallstreet. 1 attract the desired target market. In my recent article " Let's ra...

offerstrategy.blogspot.com offerstrategy.blogspot.com

The Right Offer Strategy: Using the Offer Strategy to Generate Consensus in B2B Marketing

http://offerstrategy.blogspot.com/2008/04/using-offer-strategy-to-generate.html

The Right Offer Strategy. Wednesday, April 9, 2008. Using the Offer Strategy to Generate Consensus in B2B Marketing. Not all purchase decisions are made by an individual. Especially in B2B environments. Often the project champion is facing heavy resistance from other team members who perceive a purchase as a threat to their position, or an inconvenience (Dare I say that IT departments have an.ahem.rather poor reputation for resisting change? You don't even work there. Can play a big part in this process.

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Marketing Metrics

Saturday, November 3, 2012. TellMyCell.com Launches SMS Drip Campaigns. I classify my email messaging programs into 3 categories:. Promotional blasts (1 message out to a whole list or portion of a list). Transactional messages (administrative messages whose primary purpose is not promotional). Drip campaigns (automated messages that are sent repeatedly to specific cohorts as they meet the qualifying criteria). Posted by Luisa Woods. Links to this post. Tuesday, October 2, 2012. Basically the model looks ...

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