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Marketing Analytics, Marketing Effectiveness, ROI Analysis, Econometric Modeling, Decision Management, Business Forecasting | metriscient.com Reviews
https://metriscient.com
Quantitative Business Analytics, Market Research, Decision Management and Econometric Analysis for measuring ROI, Marketing Effectiveness, Forecasting, Macroeconomics, Demand analysis and Pricing Optimization.
metriscient.com
Metriscient: Pooled Regression
http://www.metriscient.com/pooledreg.htm
Typically time-series regression models need a sufficient history of data to yield robust results (you need at least 2 years of data to get sensible results). If you have less than 2 years of data, but you have this for multiple groups, like stores or similar products, then you can still build a pooled model by combining time-series observations across several groups. Pooled regression works similar to regular regression, except an extra intercept or ‘dummy’ is added for each store. It is important t...
Segmentation Driven Micro-Marketing Strategies
http://www.metriscient.com/segmentation.htm
Segmentation Analysis and Strategy. It is not possible to develop marketing strategies for every consumer- the smart marketer attempts to identify groups of consumers with similar needs and preferences needs and that respond similarly to marketing actions. Segmentation is indispensable for Micro-Marketing Strategies. Segment market into meaningful and measurable segments based on needs, behavior or demographics. Customize product or service s portfolio to align with needs of each target segment. This is ...
eNumerys- Long Term Marketing Incrementality
http://www.metriscient.com/retailsalesdrivers.htm
Marketing Incrementality: Has Print Advertising been Under Leveraged in the Long-Term? By Joy V. Joseph. Marketing is truly incremental if it helps drive not only brand sales but also category or industry sales, because brand growth can also come due to switching, while category or industry growth can only come from incremental consumption. Also a truly long-term analysis cannot be conducted with just a couple of years of data. Retail Sales Sources of Incremental Growth in 2006. Year Over Year Change.
Metriscient Marketing Metrics
http://www.metriscient.com/marketing_metrics.htm
8 Marketing Metrics Every Marketer/Researcher Should Know. Marketing Sources of Volume. Cost and Efficiency Metrics. Reach, Frequency &Awareness. Marketing Elasticity: Elasticity is the ratio of the percentage change in response to a 1 percent change in stimulus. The response is typically demand for a product or a service and the stimulus can be any one of the factors that impact demand, starting with Price to Distribution or Advertising. Marketing Elasticity=%∆Demand/%∆Marketing. Profit Margin: Profit M...
CLUSTER ANALYSIS
http://www.metriscient.com/cluster_analysis.htm
Clustering is a critical component of a segmented marketing strategy. This is useful in identifying similar groups that can be targeted separately in advertising and promotions. These groups are called clusters and individuals are assigned to a cluster based on their how close their values on different profiling variables are to the cluster average or ‘center’. The graph below demonstrates how stores, outlets, dealerships or hotel locations can be clustered based on demographic structure and performance.
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Business Research & Insights: Review of "The Shift Index 2009: Industry Metrics and Perspectives” (Deloitte.com Article)
http://blog.metriscient.com/2009/11/review-of-shift-index-2009-industry.html
Business Research and Insights. Marketing, Finance and Economic Research and Insights Driven by Analytics. Sunday, November 22, 2009. Review of "The Shift Index 2009: Industry Metrics and Perspectives (Deloitte.com Article). I came across this report from Deloitte The Shift Index 2009: Industry Metrics and Perspectives. Posted by Joy at 2:13 PM. Subscribe to Post Comments [ Atom. Links to this post:. Marketing Effectiveness Analytics Comes of Age. Torture the Data long enough and it will confess t. Eye o...
Business Research & Insights: Torture the Data long enough and it will confess to anything...
http://blog.metriscient.com/2009/09/torture-data-long-enough-and-it-will.html
Business Research and Insights. Marketing, Finance and Economic Research and Insights Driven by Analytics. Sunday, September 27, 2009. Torture the Data long enough and it will confess to anything. The core motivation for this Blog was to promote some rigor in business and economic analysis and research. In our posts we had talked about how research is becoming less and less exploratory and more and more confirmatory. I was just reading an article on Yahoo! Posted by Joy at 1:38 PM. Links to this post:.
Business Research & Insights: 2009 Retail Season Half-time: Black Friday '09
http://blog.metriscient.com/2009/11/2009-retail-season-half-time-black.html
Business Research and Insights. Marketing, Finance and Economic Research and Insights Driven by Analytics. Saturday, November 28, 2009. 2009 Retail Season Half-time: Black Friday '09. Black Friday '09 has come and gone and the experts are already making prognostications about the rest of the '09 Holiday Season and the health of the Retail Sector. Talk about opinions being divided- on Yahoo! And "Black Friday: D-Day for 'Deals' and a 'Dismal' Economy". Posted by Joy at 10:10 AM. Links to this post:. Marke...
Business Research & Insights: Redefining Risk-Free...
http://blog.metriscient.com/2011/08/redefining-risk-free.html
Business Research and Insights. Marketing, Finance and Economic Research and Insights Driven by Analytics. Monday, August 1, 2011. For the longest period of time the classic proxy for the theoretical risk-free rate has been the 3-Month U.S. Treasury Bill, this may have to be re-thought given the U.S. debt-crisis that just got "resolved" today. The crisis brought home the realization that the U.S. Ecoomy, far from being infallible, is actually vulnerable in it's present state. Posted by Joy at 4:49 AM.
Business Research & Insights: Is your Vision damaging your business?
http://blog.metriscient.com/2012/03/it-is-if-your-business-planning-cycle.html
Business Research and Insights. Marketing, Finance and Economic Research and Insights Driven by Analytics. Saturday, March 10, 2012. Is your Vision damaging your business? It is if your business planning cycle is typically 3 years or lesser. The longest planning horizon for most businesses entails new product development or acquisitions at around the 3-year horizon mark and marketing activities like advertising communications and pricing/promotions are typically planned annually. Posted by Joy at 7:26 AM.
Business Research & Insights: "Mix Modeling on its death-bed" Starcom MediaVest Group CEO Laura Desmond
http://blog.metriscient.com/2011/06/mix-modeling-on-its-death-bed-starcom.html
Business Research and Insights. Marketing, Finance and Economic Research and Insights Driven by Analytics. Friday, June 10, 2011. Mix Modeling on its death-bed" Starcom MediaVest Group CEO Laura Desmond. Http:/ www.adweek.com/internet-week-blog/laura-desmond-wants-her-industry-deep-six-its-market-mix-132255. I think Marketing ROI as a concept won't go away (taking care to distinguish Mix Modeling as the device and Marketing ROI as the objective) for at last a couple of reasons:. Posted by Joy at 4:11 PM.
Business Research & Insights: Employment Outlook: ADP vs BLS...
http://blog.metriscient.com/2011/07/employment-outlook-adp-vs-bls.html
Business Research and Insights. Marketing, Finance and Economic Research and Insights Driven by Analytics. Friday, July 8, 2011. Employment Outlook: ADP vs BLS. Posted by Joy at 8:05 AM. What a great insights. It such confusing that no matter we strive hard and yet this is till happening. I have a great time reading your articles. Great content writing. December 2, 2011 at 10:02 PM. Subscribe to Post Comments [ Atom. Links to this post:. Mix Modeling on its death-bed Starcom MediaVest . Times must really .
Business Research & Insights: Eye on The U.S. Economy: September 2009 Employment Report
http://blog.metriscient.com/2009/09/eye-on-us-economy-september-2009.html
Business Research and Insights. Marketing, Finance and Economic Research and Insights Driven by Analytics. Thursday, September 3, 2009. Eye on The U.S. Economy: September 2009 Employment Report. The Employment Situation Report comes out on Friday September 4th, 2009 at 8:30 am Based on other reports that came out earlier this week, it may go either way vs. expectations. Consensus estimates an average decline of 200,000 in Nonfarm Payrolls. Posted by Joy at 10:00 AM. What this means is that consumption is...
Business Research & Insights: Mike Walsh on building businesses for the 21st century @ IRI CPG Summit, Orlando-FL...
http://blog.metriscient.com/2014/03/mike-walsh-on-building-businesses-for.html
Business Research and Insights. Marketing, Finance and Economic Research and Insights Driven by Analytics. Tuesday, March 18, 2014. Mike Walsh on building businesses for the 21st century @ IRI CPG Summit, Orlando-FL. BTW Mike if you read this, not sure if you noticed the typo on your home page meta id descriptor, I know it is nit-picking but Google indexer has already picked it up with the typo J. If your kids had your job, what is one thing they would do differently? Hmm, where do I start? So the point ...
Business Research & Insights: U.S. Economic Outlook: Bottom In Sight or Double-Dip Recession?
http://blog.metriscient.com/2009/06/us-economic-outlook-bottom-in-sight-or.html
Business Research and Insights. Marketing, Finance and Economic Research and Insights Driven by Analytics. Sunday, June 21, 2009. US Economic Outlook: Bottom In Sight or Double-Dip Recession? A quick survey of key economic indicators for the U.S. Economy may indicate that some of the downward drivers may be paring back more than expected, which could either indicate a reversal may be in the offing or we are on the brink of a double dip recession. Consumer Confidence and Consumer Sentiment. As he thinks t...
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"because i`m a mommy"
Work at home moms. London.Here we come! Setelah kemarin agak deg deg an untuk segala persiapan mau ke london. Ya nyiapin keperluan saat berangkat,. Ya nyiapin keperluan anak anak saat di tinggal, memastikan mereka aman nyaman dan tetap bahagia walau di tinggal ayah bunda nya. Kali ini oriflame terbang menggunakan Qatar airlines. Untuk rombongan jakarta , terbang pukul 00.20 , transit ke Doha baru setelah itu lanjut ke heatrow. Hahaha *takut di tinggal sih tepatnya :P. Sekitar 7 jam perjalanan di udara ya?
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Metrisch (Ripley Ramone) - DeviantArt
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PFLITSCH-Kabelverschraubungen und Kabelkanäle
Erneuerbare Energien - Wind. Erneuerbare Energien - Solar. Geteilte Systeme ». Happy Birthday UNI Dicht. Ein Unikat wird 50 Jahre! Hier geht es zur Historie der Kabelverschraubung. Kennen Sie schon unseren neue Produktsuche? Einfach austesten und die passende Kabelverschraubung finden! Im Bereich Kabelkanal hat PFLITSCH viel Neues zu bieten: UL-Zertifizierung, optimierte Formteile und noch mehr Werkzeuge. Der Baugruppen-Service von PFLITSCH. Was gibt es Neues im Kabelverschraubungsbereich? Ohne Energie l...
Marketing Analytics, Marketing Effectiveness, ROI Analysis, Econometric Modeling, Decision Management, Business Forecasting
Scientia Pro Bono Publico. Business Growth Through Marketing Analytics. Timely vs. Precise. Precision vs. cycle-time is a frequent trade-off in sophisticated marketing analytics. Even so-called automated analytical platforms have some lag-time between when the data is collected vs. when it can be acted upon. Once data is identified, it needs to be integrated to feed analytic processes and applications for systematic data-mining. Developing Actionable and Consistently Measurable Metrics. Marketing-Mix Mod...
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Rayonnage, mezzanine industrielle et rack palettes Metrise
METRISE est le spécialiste des solutions de stockage, rayonnage et plateformes en mezzanine. METRISE vous conseille tout au long de vos projets d'aménagement d'espaces professionnel. De l'ergonomie au choix des produits en passant par la gestion des flux… Nous réfléchissons avec vous à la meilleure solution et au meilleur rapport qualité/prix. Concevoir, mettre en place et pérenniser vos installations, dans un esprit de satisfaction globale. Solutions de stockage : bacs plastiques, armoire à bacs. Venez ...
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MetriSec 2011 - International Workshop on Security Measurements and Metrics
September 21, 2011. Banff, Alberta, Canada. Co-located with ESEM 2011. The goals of the MetriSec workshops are to showcase and foster research into security measurements and metrics and to keep building the community of individuals interested in this area. MetriSec continues the tradition started by the Quality of Protection ( QoP. Workshop series. As in the previous year, the co-location with ESEM. Is an opportunity for the security metrics folks to meet the metrics community at large.
