blog.mexiacommunications.com
PR: what’s the point?
http://blog.mexiacommunications.com/pr-whats-the-point
PR: what’s the point? Public Relations or (PR) is still a relatively unknown field, it’s one of those jobs that when a friend of a friend asks you what you do and you tell them they usually say: oh that’s nice and then change the subject. Usually this isn’t because they are disinterested in your job, but rather something they know nothing about. With that in mind, a business without a PR strategy is taking a lot of risks as the ability to maintain a positive public image is critical to achieving corporat...
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Events World - The Mexia Communications Blog | Vikki Carley
http://blog.mexiacommunications.com/author/vikki-carley
PR: what’s the point? Public Relations or (PR) is still a relatively unknown field, it’s one of those jobs that when a friend of a friend asks you what you do and you tell them they usually say: oh that’s nice and then change the subject. Usually this isn’t because they are disinterested in your job, but rather something they know nothing about. Parlez vous trade press? 5 ways to hack off a journalist. Taking some time away from it all. The team at Mexia Communications was lucky enough to take part in ou...
blog.mexiacommunications.com
Events World - The Mexia Communications Blog | Destination Marketing
http://blog.mexiacommunications.com/topic/destination-marketing
Top tips for marketing your venue to associations. Associations are an important market for many venues and convention centres. Their needs and buying patterns can differ significantly from corporate clients so how do you get your venue marketing right? We spoke to Julie Watterston of Watterston Associates. An expert consultant with over 20 years' experience working with venues and destinations to attract association business. Life’s a pitch - 5 lessons destinations can learn from agency pitching. When y...
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5 traits of a PR pro
http://blog.mexiacommunications.com/5-traits-of-a-pr-pro
5 traits of a PR pro. As the way we communicate evolves and the needs of our audiences shift, so should public relations. Those looking to start a career in PR need more than just a good degree, needing a huge skill set that extends from the basic skills of writing and communication. If you think a career in PR might be for you, here are top 5 qualities you’ll need to kickstart your career:. 1) A clear understanding of the media. 2) Excellent writing skills. Is a crucial aspect of the job. Accuracy is ev...
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Events World - The Mexia Communications Blog | Henry Earle A'Hern
http://blog.mexiacommunications.com/author/henry-earle-ahern
How to use Instagram Live for Venue Marketing. By Henry Earle A'Hern. When working in venue marketing. It can seem almost impossible to keep up with the constant changes happening in the world of social media. Because of how busy you always seem to be. However, it is essential that you stay up to date because changes in social media bring changes in where people’s attention is focused. To help keep you up to speed, I have put together an overview of the features. By Henry Earle A'Hern. Everyone keeps tel...
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Events World - The Mexia Communications Blog | Eveleen Hatch
http://blog.mexiacommunications.com/author/eveleen-hatch
Why punctuation matters full stop! Talking about punctuation can be a really sore point these days. There seems to be a division between the punctuation police trying to catch those rogue apostrophes and the grammar anarchists keen to outlaw anything that holds up a sentence. Sitting in the middle are a bunch of bemused neutrals wondering whether to use a comma to break up their prose or whether the apostrophe goes before or. Spelling it out why accuracy is the crucial communications ingredient.
blog.mexiacommunications.com
Opening up your audience – the benefits of live streaming
http://blog.mexiacommunications.com/opening-up-your-audience-the-benefits-of-live-streaming
Opening up your audience the benefits of live streaming. Looking to improve your social media engagement and show off your venue? Have you considered going live? Over the past few years a number of social media channels have emerged and revolutionised the way we communicate with prospective buyers. From Snapchat and Periscope to Facebook and Instagram Live; more and more social media channels seem to be jumping on the live stream bandwagon. 1) Growing your audience. 3) Increasing audience engagement.
blog.mexiacommunications.com
Events World - The Mexia Communications Blog | venue marketing
http://blog.mexiacommunications.com/topic/venue-marketing
5 steps to writing better copy for venue marketing. Writing is easy, isn’t it? We can all talk, so it follows we should all be able to write, or so many people seem to think. In the age of ubiquitous content, it’s more important than ever to catch a reader’s interest: strong copywriting has never been more valuable. Fliptastic venue marketing pancakes and personalisation. Focusing on food: how to make your event menu unforgettable. Themed events spicy venue marketing or brand clash? Associations are an i...
blog.mexiacommunications.com
5 content marketing resolutions to kickstart 2017
http://blog.mexiacommunications.com/5-content-marketing-resolutions-to-kickstart-2017
5 content marketing resolutions to kickstart 2017. We’ve devised a list of our top five content marketing resolutions to help make 2017 a great success:. 1) Research buyer personas. 2) Produce tailored content. You’ve taken the time to write a blog so don’t stop there. You can repurpose content from your blog in a multitude of ways. For example, a blog could easily be translated to an infographic or Slideshare which could then be shared on social media. The possibilities are endless! It’s easy to fall in...
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Events World - The Mexia Communications Blog | Helena Adkins
http://blog.mexiacommunications.com/author/helena-adkins
Venue email newsletters waste of time or useful resource? With inboxes bursting with hundreds, if not thousands, of emails it is not surprising that the average event professional is starting to ignore 60% of what comes into their inbox. With this in mind, it is time to evaluate whether a venue newsletter really is a useful resource and a good use of time. Three keys to boosting your venue’s website. Tips for using images in your venue newsletters. What do you write about? How can you make it stand out?
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