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Live For Now « Michael Leibovich
https://delightfulux.wordpress.com/2012/09/25/live-for-now
Marketing Branding User Experience Digital Strategy. I was driving back from Sacramento yesterday and I saw a precarious billboard off of I-80. It was Pepsi’s new marketing campaign,. What a perfectly apt, yet awful piece of advice for our Millennial generation. And yet, I couldn’t piece together my criticism of the campaign until opening an email this morning from Seth Godin:. Rep Anthony Weiner wasn’t open to buying warnings about what would happen to his photos and tweets. If you are selling tomorrow,...
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Michael Leibovich « Marketing | Branding | User Experience | Digital Strategy « Page 2
https://delightfulux.wordpress.com/page/2
Marketing Branding User Experience Digital Strategy. Newer posts →. How to run a problem-solving meeting. Courtesy of Seth Godin:. How to run a problem-solving meeting. This is a special sort of get together, similar to the meeting where you organize people to figure out the best way to take advantage of an opportunity. In both cases, amateurs usually run the meetings, and the group often fails to do their best work. Ignore these rules at your peril:. Deliver on that structure when you finish. I just fin...
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Sorry Ma, I didn’t pass the bar exam… « Michael Leibovich
https://delightfulux.wordpress.com/2012/10/01/sorry-ma-i-didnt-pass-the-bar-exam
Marketing Branding User Experience Digital Strategy. Sorry Ma, I didn’t pass the bar exam…. The thing about peaking someone’s curiosity is this: you get their hopes up. And depending on how you live up to that anticipation, you can bring upon yourself instant disappointment. It’s a risk. Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.*. But that feeling of disappointment? It stings. And chances ar...
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It’s Just a Brand, Man « Michael Leibovich
https://delightfulux.wordpress.com/2012/10/09/its-just-a-brand-man
Marketing Branding User Experience Digital Strategy. It’s Just a Brand, Man. No, not another blog about branding! I know, I know. But I often hear branding spoken about from a graphic designer’s perspective and while designer’s may take a lot of credit for creating an identity (logo, color scheme, etc.), I think that too often identity creation is mistakenly credited as synonymous with branding. Somehow, I think we have a chicken v. egg situation. Step 1: Create a great product. Create logo, color palate.