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Mike Anthony @ engage consultants | Mike Anthony on Shopper MarketingMike Anthony on Shopper Marketing
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Mike Anthony @ engage consultants | Mike Anthony on Shopper Marketing | mikeanthonyengage.wordpress.com Reviews
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Mike Anthony on Shopper Marketing
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Blog Moving Time | Mike Anthony @ engage consultants
https://mikeanthonyengage.wordpress.com/2013/06/25/blog-moving-time
Mike Anthony @ engage consultants. Mike Anthony on Shopper Marketing. Leave a comment ». It’s moving time for this blog and I am excited to announce that I’ve launched a new and improved personal website at www.mikeanthony.me. Going forwards, all future blogs will be posted on www.mikeanthony.me. If you have any questions or concerns, please don’t hesitate to contact me directly at mike@engageconsultants.com. I’d love to hear from you. Written by Mike Anthony. June 25, 2013 at 2:14 pm. You are commenting...
What Makes A Great Shopper Marketer? | Mike Anthony @ engage consultants
https://mikeanthonyengage.wordpress.com/2013/01/16/what-makes-a-great-shopper-marketer
Mike Anthony @ engage consultants. Mike Anthony on Shopper Marketing. What Makes A Great Shopper Marketer? Do you have what it takes to be a great shopper marketer? Communicator and peace envoy. Shopper marketers are often sandwiched between brand marketers and sales teams: Some brand marketers will look down on you; some sales people will treat you like admin staff and both parties will treat you as an excuse not to talk directly to each other. Analytical, insightful and flexible. And create meaningful ...
Getting consumer goods up to speed for the digital age | Mike Anthony @ engage consultants
https://mikeanthonyengage.wordpress.com/2012/08/02/getting-consumer-goods-up-to-speed-for-the-digital-age
Mike Anthony @ engage consultants. Mike Anthony on Shopper Marketing. Getting consumer goods up to speed for the digital age. Whilst in the US the term for ‘grocery’ style products is ‘consumer packaged goods’ or CPG, in the UK and many other parts of the world most grocery items are called Fast Moving Consumer Goods (FMCG). A quote. From Kimberley Clarke on the unbelievable lead times required for the planning of back to school promotions suggests that this may now be a misnomer. Twelve months in advance.
Shopper Marketing IS Sexy | Mike Anthony @ engage consultants
https://mikeanthonyengage.wordpress.com/2013/06/06/shopper-marketing-is-sexy
Mike Anthony @ engage consultants. Mike Anthony on Shopper Marketing. Shopper Marketing IS Sexy. Can shopper marketing be sexy? On one level it depends on what you mean by sexy, and it depends on what your benchmark is. True, there are many parts of the shopper marketing world that are far from sexy: crunching data, lots of cardboard in stores; but couldn’t that be said of most marketing jobs? And how about the work that Tesco have done in Korea? Shopper Marketing has an image problem. With Nielsen (to b...
When The Shopper Isn’t The Consumer | Mike Anthony @ engage consultants
https://mikeanthonyengage.wordpress.com/2013/04/03/when-the-shopper-isnt-the-consumer
Mike Anthony @ engage consultants. Mike Anthony on Shopper Marketing. When The Shopper Isn’t The Consumer. When shopper marketing first became a ‘buzz’ there were lots of people using the term consumer when they really meant shopper, and I would politely, but firmly point out the difference. After many years of beating this drum, I’d have hoped by now that the point about the shopper not being the consumer would, by now be well made, and now be part of common practice. Will almost certainly not come true.
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Our team Archives - Engage ConsultantsEngage Consultants
http://www.engageconsultants.com/our-team
Before joining engage as Director of Consulting for Turkey and the Middle East, Kenan Nashat’s career in integrated marketing spanned over a quarter of a century across the UK, France, Turkey, Eastern Europe and Asia. Before joining engage as Director of Consulting for Turkey and the Middle East, Kenan Nashat’s career in integrated marketing spanned over a quarter of a century across the UK, France, Turkey, Eastern Europe and Asia. He has been based predominantly in Asia over the last 5 years (Bangkok an...
About UsEngage Consultants
http://www.engageconsultants.com/about
We are the world’s first to introduce a clear, coherent and integrated approach to shopper marketing. Our unique five-step Total Marketing model connects consumer demand to the in-store world. What consumption opportunities exist? Which shoppers will support these opportunities and how do they behave? Where can you influence these shoppers? What is required to change consumer and shopper behavior? What investment is needed to influence consumers, shoppers and retailers to enable growth strategies? Team m...
international Archives - Engage ConsultantsEngage Consultants
http://www.engageconsultants.com/our-team/international
Founder and CEO of engage. Founder and CEO of engage. 66 2 259 5600. Founder and CEO of engage. 66 2 259 5600. 66 2 259 5600. Hellip; Read more. 66 2 259 5600. Pailin has acquired many years of sound experience in market research methodologies, data analysis and project management. Her previous work at Nielsen in Consumer Panel Services gave her the springboard to forge ahead as a key driver of engage’s insights across the globe. She has handled many projects in various markets and categories suc...
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Shopper Marketing | – insight from the founders of engage | Page 2
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8211; insight from the founders of engage. Newer posts →. Shopper Marketing Revolution or Evolution? March 15, 2013. I blogged a couple of weeks ago about whether shopper marketing meant the end of category management. So which is it? An evolutionary response, one that says we can adapt and enhance our current behaviors, in my view simply won’t cut it. If the controlling factor in the environment is no longer the retailer, then looking to a retail marketing solution is likely to fail. In my view this is ...
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MIKE ANTHONY - Consumer Marketing and Shopper Marketing Consultant, Speaker, & Writer
Consumer Marketing and Shopper Marketing Consultant, Speaker, and Writer. Dating rather than marriage is the key to successful retail collaboration. August 12, 2015. We want to be Category Captains! Retail collaboration fails because of mismatched expectations. We’ve all dreamed of walking hand-in-hand into the sunset. And some of us might have dreamt of that in a manufacturer/brand context! Retail collaboration fails when manufacturers are treated as a source of revenue. It would be a risky choice to ma...
Mike Anthony | The Internationals
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More options ▼. Subscribe to my blog. Created: 08/04/2012 at 3:16 PM. Updated: 07/05/2012 at 2:45 PM. Posté le dimanche 11 décembre 2011 03:12. Posté le dimanche 11 décembre 2011 03:12. Elle me dit . Tu vend du rêve o:) Met toi à l'aise ;) Elle est pas belle la vie o:) Sexy ladies Je suis faites de la même matière que les rêves. Je veux tout! Via: cool-yourlife.skyrock.com. Posted on Thursday, 26 April 2012 at 4:24 PM. Edited on Friday, 04 May 2012 at 1:28 PM. Add this video to my blog. Post to my blog.
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Mike Anthony @ engage consultants | Mike Anthony on Shopper Marketing
Mike Anthony @ engage consultants. Mike Anthony on Shopper Marketing. Be The First To Try This New Learning Experience – Complimentary Access. Leave a comment ». We’re excited to be launching Shopper Marketing Experts. The world’s first online learning community in this space. We’re launching with a free webinar next week: sign up now. And get a month’s access to the community, so you can try it out. Please feel free to share this with anyone you think might benefit. All the best,. Written by Mike Anthony.
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