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Marketing Science - VISION Executive Briefs - Leveraging Globalization

http://www.mktsci.net/leveraging-globalization.htm

Page 1 of 1. April 20, 1998. Leveraging Globalization and Convergence to Win. Author: Dr. Augustine Fou. Marketing Science, Inc. Globalization: Presenting New Challenges and Opportunities. In globalization, companies must now deal with unfamiliar markets, customers they have never met, and sometimes difficult cultural barriers. One way of managing or conquering these new challenges is to leverage local partners who are familiar with the marketspace dynamics and customers.

2

Marketing Science - VISION Executive Briefs

http://www.mktsci.net/global-local.htm

Page 1 of 1. September 27, 1997. Globally Local Advertising. Author: Dr. Augustine Fou. Marketing Science, Inc. This short article is based on the comments and insights of the following advertising luminaries who debate the merits of global versus local campaigns, offer case studies of how a brand's essence should remain the same while local implementations vary, and address how the Internet affects world advertising. Lee Johnson Worldwide Account Director, McCann-Erickson Worldwide. This work is license...

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Marketing Science - VISION Executive Briefs - Contextual Commerce

http://www.mktsci.net/contextcomm.htm

Page 1 of 1. August 5, 1998. Contextual Commerce(tm): Content providing Context for Commerce. Author: Dr. Augustine Fou. Marketing Science, Inc. What is the next "holy grail" of the Internet? In conclusion contextual commerce reduces the inefficiencies of e-commerce, provides a viable alternative the flawed advertising revenue model, and is a strong business case for companies aggressively pursuing the next "holy grail" of the Internet space, consumers. 1998, Dr. Augustine Fou.

4

Marketing Science - VISION Executive Briefs

http://www.mktsci.net/context-based-clustering.htm

Page 1 of 1. February 4, 2003. Context-based Clustering. Author: Dr. Augustine Fou. Marketing Science Consulting Group, Inc. w/ Theodora Kostova. Back to Marketing Science Consulting Group - Digital Strategy Consulting. Clearly, the consumers own choice rules. 2003, Dr. Augustine Fou. This work is licensed under the Creative Commons Attribution License. The licensor permits others to copy, distribute, display, and perform the work. In return, licensees must give the original author credit.

5

Marketing Science - VISION Executive Briefs - Total Convergence

http://www.mktsci.net/convergence.htm

Page 1 of 1. January 19, 1998. Total Convergence. Author: Dr. Augustine Fou. Marketing Science, Inc. The Internet not only enables but also necessitates the convergence of media types, revenue models, and technologies. In the not-too-distant future, individuals around the world will be able to get information, products, and services from anywhere, at anytime, and in any way. Converging Media - new value is created. Created a paper magazine called Yahoo! Converging Revenue Models - companies capture value.

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