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MM&M - Medical Marketing and Media

News, analysis, features, reports, surveys, and services for leaders, thinkers, marketers, executives, and creatives involved in the promotion and commercialization of prescription medicines, products, and services.

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MM&M - Medical Marketing and Media | mmm-online.com Reviews
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MM&M - Medical Marketing and Media | mmm-online.com Reviews

https://mmm-online.com

News, analysis, features, reports, surveys, and services for leaders, thinkers, marketers, executives, and creatives involved in the promotion and commercialization of prescription medicines, products, and services.

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awards.mmm-online.com awards.mmm-online.com

MM&M Awards

2018 Submissions Now Open. The MM&M Awards 2018 are open for submissions. This is your chance to put your best work forward and get the recognition you deserve. There is no greater accolade in healthcare marketing than winning an MM&M Award. Every submission is judged by an independent panel of seasoned industry experts, whose dedication, expertise and authority ensures that we recognize the most deserving work. Entry deadline: April 11, 2018. Here are some winning campaigns from 2017. View all Key Dates.

whitepapers.mmm-online.com whitepapers.mmm-online.com

Medical Marketing & Media Research Library - Medical Marketing & Media

Vantage Point: A Revolution in Research. A quiet revolution is underway in research to keep pace with changes in medical marketing. Therapeutic Focus 2013: Womens Health. Companies in this space are expanding beyond reproductive health into areas like menopause and osteoporosis. To succeed, they'll need to re-energize their physician and patient base. Noah Pines reports. Lilly cancer drug gets pass/fail. Phase III ramucirumab hit gastric cancer goals, but failed among breast cancer patients. As I See It.

INTERNAL PAGES

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1

Medical Marketing Needs Mainstream Mad Men - Medical Marketing and Media

http://www.mmm-online.com/medical-marketing-needs-mainstream-mad-men/article/367498

Johnson and Johnsons Alison Lewis on building memorable brands. The company's first global consumer CMO shares the challenges of delivering global campaigns and meeting local market needs. Healthlines traffic rises, putting it closer to WebMD and Everyday Health. The health site had a 44% increase in unique visitors in July 2016, compared to the same month a year ago. DTC ads for Opdivo face further backlash. Critics say the direct-to-consumer ad for the immuno-oncology therapy is misleading. A few years...

2

MM&M Awards - Medical Marketing and Media

http://www.mmm-online.com/mmm-awards/section/2069

Johnson and Johnsons Alison Lewis on building memorable brands. The company's first global consumer CMO shares the challenges of delivering global campaigns and meeting local market needs. Healthlines traffic rises, putting it closer to WebMD and Everyday Health. The health site had a 44% increase in unique visitors in July 2016, compared to the same month a year ago. DTC ads for Opdivo face further backlash. Critics say the direct-to-consumer ad for the immuno-oncology therapy is misleading. The Hall of...

3

Programmatic buying stands to disrupt healthcare marketing - Medical Marketing and Media

http://www.mmm-online.com/programmatic-buying-stands-to-disrupt-healthcare-marketing/article/380332

Johnson and Johnsons Alison Lewis on building memorable brands. The company's first global consumer CMO shares the challenges of delivering global campaigns and meeting local market needs. Healthlines traffic rises, putting it closer to WebMD and Everyday Health. The health site had a 44% increase in unique visitors in July 2016, compared to the same month a year ago. DTC ads for Opdivo face further backlash. Critics say the direct-to-consumer ad for the immuno-oncology therapy is misleading. Programmati...

4

Merck web widget points to future adherence fix - Medical Marketing and Media

http://www.mmm-online.com/merck-web-widget-points-to-future-adherence-fix/article/213574

Verywell and Cleveland Clinic to partner on health content site. The companies said they are also exploring opportunities to allow Cleveland Clinic experts to contribute to Verywell in the future. Opdivo bet backfires, creates opening for Merck to pursue DTC. A massive disappointment for Bristol-Myers Squibb's Opdivo in first-line lung cancer has leveled the playfield for Merck's Keytruda. Christine Coyne on the moment with a male boss that influenced her career. MM&Ms Guide to DTC. MM&M Skill Sets Live.

5

Marketers in white coats - Medical Marketing and Media

http://www.mmm-online.com/marketers-in-white-coats/article/281632

Verywell and Cleveland Clinic to partner on health content site. The companies said they are also exploring opportunities to allow Cleveland Clinic experts to contribute to Verywell in the future. Opdivo bet backfires, creates opening for Merck to pursue DTC. A massive disappointment for Bristol-Myers Squibb's Opdivo in first-line lung cancer has leveled the playfield for Merck's Keytruda. Christine Coyne on the moment with a male boss that influenced her career. MM&Ms Guide to DTC. MM&M Skill Sets Live.

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18:05 daily round up | Brand Republic

http://www.brandrepublic.com/eighteen-oh-five

Skip to Main Navigation. Skip to Information Links. Skip to Site Search. Skip to Accessibility Information. 06 May 16, by Susan Billinge. Give us back our Marbles, implores cheeky outdoor ad. 05 May 16, by Susan Billinge. Kickstarter campaign wants to replace tube ads with cat pics. 04 May 16, by Susan Billinge. 03 May 16, by Susan Billinge. Gary Lineker strips for Leicester City in Walkers crisps ad. 29 April 16, by Susan Billinge. VR is dead. Long live VR. 28 April 16, by Susan Billinge. Day 5: Game on...

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Advertising campaigns: TV adverts, digital campaigns and more

http://www.brandrepublic.com/brand-marketing/latest-ads

Skip to Main Navigation. Skip to Information Links. Skip to Site Search. Skip to Accessibility Information. Watch the latest TV adverts and online video advertising, and check out recent digital campaigns, radio and print ads, as well as OOH creative. See all advertising news. 18 August 16, by Gurjit Degun. Pick of the week: Betfair Ready? Honda Even progress needs a break by Karmarama. 21 July 16, by Eleftheria Parpis. YouTube Music gets personal in ads for music-streaming app. Eve Sleep by in-house.

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Marketing news, campaigns and effective strategies

http://www.brandrepublic.com/brand-marketing/marketing

Skip to Main Navigation. Skip to Information Links. Skip to Site Search. Skip to Accessibility Information. Marketing news, campaigns and effective strategies. Coverage and analysis of the UK marketing industry, including news, campaigns and effective strategies for success, as well as branding, experiential, sponsorships and sales promotions. 10 August 16, by Georgina Brazier and Helen Hoddinott. Watch: Havana Clubs virtual reality pop-up bar. 17 August 16, by Jerry Daykin. 19 May 16, by Staff. See all ...

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Mobile technology and marketing news & analysis | Brand Republic

http://www.brandrepublic.com/brand-marketing/mobile

Skip to Main Navigation. Skip to Information Links. Skip to Site Search. Skip to Accessibility Information. 20 December 13, by Mark Creighton. Media in 2014 will be harnessing connected experiences. 17 December 13, by Arif Durrani. Facebook begins testing automatic video ads in News Feed. 31 October 13, by Arif Durrani. Facebooks mobile ads now generate half of all revenues. 01 October 13, by Arif Durrani. CEO Rene Rechtman exits AOL Be On. 27 September 13, by Victor Malachard. 17 July 13, by Arif Durrani.

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Human Resources Whitepapers Directory - Medical Marketing & Media

http://whitepapers.mmm-online.com/hr

Vantage Point: A Revolution in Research. A quiet revolution is underway in research to keep pace with changes in medical marketing. Therapeutic Focus 2013: Womens Health. Companies in this space are expanding beyond reproductive health into areas like menopause and osteoporosis. To succeed, they'll need to re-energize their physician and patient base. Noah Pines reports. Lilly cancer drug gets pass/fail. Phase III ramucirumab hit gastric cancer goals, but failed among breast cancer patients. As I See It.

cmecenter.blogspot.com cmecenter.blogspot.com

The CME Center: The Physician Payments Sunshine Act of 2009: Better or worse than the 2008 bill?

http://cmecenter.blogspot.com/2009/03/physician-payments-sunshine-act-of-2009.html

Remember me Forgot Login? Tuesday, March 10, 2009. The Physician Payments Sunshine Act of 2009: Better or worse than the 2008 bill? Medical society executives and presidents are wondering how the recently introduced bill, S. 301: Physician Payments Sunshine Act of 2009, would impact their physician members. Comparisons between 2008 and 2009. Direct CME payments must be reported. While it isn’t clear how HHS would interpret and formulate a rule based on this section of the bill, on first blush it lo...

cmecenter.blogspot.com cmecenter.blogspot.com

The CME Center: ACCME Release Executive Summary of March Board Meeting

http://cmecenter.blogspot.com/2009/04/accme-release-executive-summary-of.html

Remember me Forgot Login? Tuesday, April 14, 2009. ACCME Release Executive Summary of March Board Meeting. The Accreditation Council for Continuing Medical Education. ACCME) recently released the executive summary of their March 2009 Board of Directors Meeting. To view the full summary click here. Be taking any action regarding eliminating commercial support of CME. Although they reserved the right to reevaluate this decision in the future, the report states:. Five providers were put on Probation. About ...

cmecenter.blogspot.com cmecenter.blogspot.com

The CME Center: Diversity Mélange in Healthcare: Cultural & Linguistic Competency in Continuing Medical Education

http://cmecenter.blogspot.com/2009/04/diversity-melange-in-healthcare.html

Remember me Forgot Login? Thursday, April 23, 2009. Diversity Mélange in Healthcare: Cultural and Linguistic Competency in Continuing Medical Education. By Yumi Aikawa, MPH, Institute for Medical Quality. San Francisco, CA. 8226; Disease burden. 8226; Treatment adherence. 8226; Rates of diagnosis. 8226; Incidence and prevalence. To learn further about national effort to reduce health disparities through incorporating CLC into CME, please visit:. US DHHS Office of Minority Health. UCSF Center for the Heal...

cmecenter.blogspot.com cmecenter.blogspot.com

The CME Center: ACCP Releases New CME Guidelines

http://cmecenter.blogspot.com/2009/03/accp-releases-new-cme-guidelines.html

Remember me Forgot Login? Monday, March 23, 2009. ACCP Releases New CME Guidelines. In the March 2009 issue of The American College of Chest Physician’s (ACCP) journal Chest, ACCP introduced the first evidence-based guideline that evaluates the effectiveness of current continuing medical education (CME) practices and provide recommendations on how practices need to change in the future. View the guideline and recommendations online at www.chestjournal.org. The guideline writing panel noted that a primary...

cmecenter.blogspot.com cmecenter.blogspot.com

The CME Center: May 2009

http://cmecenter.blogspot.com/2009_05_01_archive.html

Remember me Forgot Login? Wednesday, May 13, 2009. CEJA Releases New Report on Industry Relationships with CME. The American Medical Association's Council on Ethical and Judicial Affairs has released a new report, 1-A-09 Financial Relationships with Industry in Continuing Medical Education, to be introduced at the AMA's Annual House of Delegates meeting in June. The report can be accessed on the AMA's website here. It is ethically preferable that:. However, the council recognizes ". that this ethical...

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