mobilevideostrategies.blogspot.com
Mobile Video Strategies: More on Mobisodes
http://mobilevideostrategies.blogspot.com/2007/04/more-on-mobisodes.html
Tuesday, April 24, 2007. Here's an great follow-up on how to get Episodic paradigm work in the Mobile environment. http:/ blogs.mediapost.com/mobile insider/? P=74 talks about Michael Eisner's new Vuguru group, which is producing daily mobisodes of a teen drama called Prom Queen. Here's some great insight into the Mobisode equation:. It also offers some insights on designing the plot of a Mobisode:. Subscribe to: Post Comments (Atom). Made for Mobile Content. Mobile Video Service Models.
mobilemediastrategies.blogspot.com
Mobile Media Strategies: Helio's Answer to I-Phone
http://mobilemediastrategies.blogspot.com/2007/04/helios-answer-to-i-phone.html
Wednesday, April 25, 2007. Helio's Answer to I-Phone. A wonderful new article came out in the MIT Technology Review May/June issue focusing on Helio's upcoming phone, the Ocean. I wish I had a link to the article, but perhaps it will pop up in the Technology Review website in a few days: http:/ www.technologyreview.com/. At $295, it is significantly cheaper than the I-Phone, is unusually shaped, is designed to look sleek and thin (though it is not a thin phone, at 56 mm, but perception is everything!
mobilemediastrategies.blogspot.com
Mobile Media Strategies: Introduction to Blogs
http://mobilemediastrategies.blogspot.com/2007/04/intros.html
Tuesday, April 24, 2007. So I organized the Blog into a number of Categories (that's another thing I do somewhat obsessively - categorize). Mobile Media - This was the initial mother page, but I quickly decided it would make more sense to have other categories to have more organization. So I'll save this page for any cross-media, general topics or themes (like this introduction). Mobile News - Covering Mobile News clips (whether video, audio or text), Mobile magazines, mobizines, etc. In this Blog, I wan...
mobileadstrategies.blogspot.com
Mobile Advertising Strategies: April 2007
http://mobileadstrategies.blogspot.com/2007_04_01_archive.html
Monday, April 23, 2007. As media companies are trying to figure out the rules for Made-for-Mobile video content, the advertising industry is embarking on a similar journey of discovery: http:/ blogs.mediapost.com/mobile insider/? The innovation in the article's Navy ad is the natural flow of the interface. One can argue this is a great archetype for future mobile advertising, particularly ads that appear on the phone's idle screen:. 2) After the video, Click through to do the desired action - in the Ad's...
mobilemusicstrategies.blogspot.com
Mobile Music Strategies: April 2007
http://mobilemusicstrategies.blogspot.com/2007_04_01_archive.html
Monday, April 23, 2007. An interesting short analysis of how Napster's Japan's subscription-based offering is doing:. Http:/ www.japaninc.com/mmw110. I'm not sure how concentrated the US Music market is (I'm pretty sure that we don't have a genre like J-Pop that encompasses 80% of the market), but the lessons learned in the more advanced Japanese mobile music market should undoubtedly be applied here when subscription services negotiate the makeup (not just the size) of their library with the labels.
